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| PROVANTAGE CREATES AWARENESS FOR KDG AUTO EXPORTS AT DURBAN STATION |
Provantage Out of Home Media has branded pillars at Durban Station for motoring client KDG Auto Exports. The brief was to create awareness for the brand, the offerings and the shop location. The branding is visible to thousands of motorists driving past daily, as well as over 900 000 train passengers utilising the station each month.  |
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| ASA RULES THAT PLAYBOY CAN CONTINUE TO FLIGHT BILLBOARD |
| The Advertising Standards Authority (ASA) has ruled that Playboy South Africa has the right to flight a billboard with early cover model Tracy McGregor in lingerie on Barry Hertzog Avenue in Johannesburg after consumer complaints were lodged against the billboard. |
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| ZICO ACQUIRES SIGNIFICANT SHAREHOLDING IN PROVANTAGE |
| Provantage is excited to announce their partnership with Zico (Zungu Investment Company), a Johannesburg-based Investment Company chaired by Sandile Zungu. The leading out of home media company is extremely excited about the future with their new partner. The transaction will not only significantly boost their empowerment credentials and illustrate their firm commitment to transformation in the media industry, but will also substantially enhance their ability to raise capital and attract significant public contracts and business. |
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| CALTEX CLEANS UP THE ROADS WITH BRANDED TRUCKS |
| Vehicle branding and transit media specialists, Graffiti, recently branded 15 trucks for Chevron South Africa with the new Caltex with Techron® branding. Emblazoned with the blue Caltex bubbles that symbolise the engine cleaning power synonymous with Techron®, the trucks form part of a large scale national campaign showcasing the new Caltex look and brand line “It’s How You Get There”. |
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| THIS WEEK'S CREATIVE QUOTE |
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. - Charles Eames
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| PRIMEDIA LIFESTYLE CREATE CHRISTMAS CHEER WITH GIANT SNOW GLOBE |
| Unlimited’s Primedia Lifestyle team behind the marketing of the Chatsworth Centre in Durban, presented shoppers with a a life size 4m x 3.5m photographic snow globe where Santa Clause and his helpers were waiting to take a photo with shoppers, creating a unique and memorable experience. |
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| CONTINENTAL OUTDOOR IN ZAMBIA RECEIVES DIAMOND ARROW AWARD |
| Continental Outdoor has been rated highest in the Advertising Agencies/Outdoor sector in Zambia and will receive the PMR Diamond Arrow Award in March 2012. The purpose of the awards is to celebrate excellence. The company is perceived by local businesses as having done the most to enhance economic growth and development in Zambia in its sector. Other criteria that were recognized were its levels of managerial expertise, implementation of corporate governance, brand awareness and levels of innovation. |
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| ATTEND THE SPORTS SPONSORSHIP INDABA TO CONNECT WITH SPONSORSHIP DECISION-MAKERS |
| The Sports Sponsorship Indaba is the one-and-only platform where sports entities looking for sponsorships will interact with executives who decides where to invest their marketing funds and whether sports sponsorship makes up part of their budgets. A Breakfast Forum featuring a high profile panel discussing the planned legislation banning alcohol advertising will precede the Indaba and the potential effect on sports sponsorship should it be passed in its current proposed form. |
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| CLASSIC TUTORIAL: GET IT TOGETHER WITH LIGHTROOM AND PHOTOSHOP |
In this week's tutorial we look at how you can take advantage of Lightroom and Photoshop. Hoping that at the end of this tutorial you can revitalise your workflow and creativity. Enjoy!  |
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| FUNNY SIGNS OF THE WEEK |
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Sharing is caring, click here to send us your funny signs.
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