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Issue 343 | Week 4 | September 2016

 
 
   
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Practical Publishing Steps Up For Charity

Each year, the Sign Africa and FESPA Africa team and our expo suppliers step up for charity at the Sign Africa and FESPA Africa Johannesburg expo. The participants used their cellphones to track the number of steps taken during the expo week. Over 1 million steps were taken by our team and participating suppliers 3D, Lodge Security and Larouxnelle from 3-10 September, and we managed to raise R10500.

Learn The Art Of Vehicle Wrapping Using CorelDRAW

Experienced applicators agree that a successful vehicle wrap is only possible if artwork is prepared properly. The vehicle wrapping artwork training will enable participants to confidently prepare artwork for vehicle wrapping and reduce waste in a training programme developed from 17 years' experience.

The Role Of Paper In The Digital Age

In The 'Book of 12' by Antalis, 12 international graphic designers share their vision of the continued importance of paper in the digital age. 

Alcatel Engages Students With A Door Hang UFO

The PocketMedia® Solutions’ Bottle Hang UFO played a starring role in a recent holistic marketing campaign for Alcatel that aimed to drive awareness and sales of Alcatel’s Go Play smartphone in the youth market. Youth marketing experts, Student Village, conceptualised the campaign and rolled it out on university campuses across South Africa.

What Opportunities do Pokemon Go and Changing OOH Behaviour Create for Business?

Bruce Burgess, Development Director at Posterscope South Africa, said that you’ve probably already heard the global stats: Pokemon Go had more active daily users in its first week than Twitter and was grossing R82 million ($6m+) per day from in-app sales.

FUNNY SIGNS OF THE WEEK

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