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Issue 310 | Week 1 | February 2016

 
 
   
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Nedgroup Investments Teams Up With Airport Ads At Lanseria International Airport

Premier financial institution Nedgroup Investments commissioned Airport Ads to brand various platforms at Lanseria International Airport, in order to effectively communicate the brand message to an upper income traveler audience.

Apple Posts Photos On Billboards

Apple started posting pictures on billboards once again, but this time they featured the slightly new tag line, 'Shot on iPhone 6s'. The new billboard campaign debuted with 53 images from 41 amateur and professional photographers. The billboards can be found in 85 cities around the world in 26 countries.

City Of Joburg Addresses Illegal Advertising Issue

According to Jack Sekgobela, the City of Johannesburg’s Outdoor Advertising Operations Manager, more than half of outdoor advertising billboards, banners and posters in Johannesburg have been illegally erected and do not comply with the applicable Outdooor advertising bylaws.

Uber Gets New Look

Uber had a massive aesthetic makeover to rival all of Donatella Versace's. The new Uber branding, according to CEO Travis Kalanick, celebrates the company's technology, as well as the cities it serves.

Provantage Media Group Acquires Green Advertising

Provantage Media Group (PMG) announced that they have acquired a controlling share in specialist media owner Green Advertising. Green Advertising has media rights at the top 170 golf courses in South Africa and will add yet another highly sought-after out of home environment to PMG’s portfolio.

Mortimer Harvey: The Future Of Marketing In 2016 - Hot Trends And What To Watch

Winnifred Knight, Direct Business Director at Mortimer Harvey, shares her insights into the marketing trends we can expect to see in 2016.

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