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Issue 228 | Week5 | April 2014
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CONTINENTAL OUTDOOR LEADS DIGITAL OOH DEVELOPMENT INTO AFRICA
Continental Outdoor has rolled-out its Digital Roadside billboards in Zambia which will be followed by Tanzania and five other sub-Saharan countries.
PHILLIPS AND PRIMALL HELP CONSUMERS SEE THE LIGHT
Philips Lighting chose Primall Media to help consumers see the light when it comes to LED lamps.
FCB HELPS COCA-COLA CREATE RAINBOWS
Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.
WESTERN CAPE GOVERNMENT EDUCATES WITH Z-CARD®
The Western Cape Government’s Department of Health has selected a credit card-sized Z-card® to distribute to its internal and external target markets in three languages to generate awareness around sexually transmitted diseases (STIs).
RSG ADVERTISES WITH BRANDYOURCAR.COM
SABC’s Afrikaans radio station RSG has once again returned to the Brandyourcar.com‘s massive driver database to deliver its advertising message.
ABF REPORTS SUCCESSFUL 44TH ANNUAL MEETING
The ABF’s 44th annual meeting held on the 7th April at Draft FCB’s offices in Sandton was successful. The Executive Committee conducted all affairs within a short space of time, with the publicly released annual report reflecting a more promising year ahead.
BUDGET GOES FOR BRANDYOURCAR
Budget Insurance has chosen Brandyourcar.com and used its customers to advertise their brand.
MEDICAL RESEARCH COUNCIL PICKS Z-CARD® FOR SKHOKHO PROJECT
The Medical Research Council’s Gender and Health Research Unit has picked a credit card-sized Z-card® to use as a Helpline Guide for its Skhokho Supporting Success project.