Welcome to our seventh issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly. If you like Signal, please make use of our Fathers Day subscription offer on the left... we will even gift wrap it for you!!
NEWS
SIGN AFRICA IN THE MOTHER CITY
The Sign Africa show took place at the Cape Town International Convention Centre on the 16th and 17th of May. This event attracted 1383 visitors from the Western and Eastern Cape region as well as Namibia and Botswana. Congratulations to the following exhibitors that received awards for their stands; Xanita (first place), Redhand Sign Supplies (2nd place), Intamarket (3rd place), Signtronic (Special Mention) and Media Foundry (Special Mention). The show was sponsored by Avery Graphics and fully endorsed by the South African National Signage Association (SANSA).  Register online at www.signafrica.com for Sign Africa Johannesburg on 5-7 September 2007. 
Click here to see some photos taken at the show.
Click to view more pictures
SOUTH AFRICA’S FREE PRICE COMPARISON ENGINE
HotPrice.co.za is a price comparison engine whereby consumers can compare prices online and search for products that they are interested in buying and making an informed decision on whether to purchase online or from a physical store taking into consideration variables such as the lowest price or what is more convenient to the consumer.
DIGITAL COMMUNICATIONS AND THE FUTURE OF ADVERTISING
Digital communication is driving social transformation and this has implications for the future of advertising. This is according to Steve Garton, global head of media at Synovate, who was hosted by African Response at last month's SAARF Symposium. Industry leaders from advertising, marketing, media and research industries attended the symposium to listen to experts in the field of media audience and product/brand research share their knowledge of worldwide developments and trends in media.
VISCOM 2007 DEMO AREA PRESENTS THE DIVERSITY OF FILM
From September 20 to 22, viscom 2007 will be held this year in Düsseldorf. Reed Exhibitions Germany, the organizer of the international trade fair for visual communication, expects around 9,000 visitors from the trade. Over 170 exhibitors have already reserved their stand area. viscom 2007 presents classical sign making and light advertising technology just as much as fabric printing and something that we cannot even imagine doing without, namely digital graphics for large format printing. New markets, such as those for digital signage, supplement the range.
OSRAM EXPANDS OPTO-SEMICONDUCTORS WITH CHIP FACTORY IN MALAYSIA
OSRAM will significantly expand production capacity at its plant in Penang, Malaysia. At the same time, a further construction phase will be completed by the end of 2007 at its plant in Regensburg. OSRAM, Europe’s leading manufacturer of light emitting diodes (LEDs) and number two on the world LED market, will then be in an even better position to meet growing demand for LEDs far into the future. In Malaysia, in addition to the existing facilities for assembling Regensburg chips a wafer production line will be put into operation in 2008 for the upcoming volume applications for lighting and consumer.
TAKING THE DIRECT APPROACH
The demand for digitally printed fabrics is on the rise. In a recent report, Boston-based I.T. Strategies estimates that there were 2300 dedicated digital textile printers producing more than 274 million sqm of digitally printed textiles in 2005. By 2010, the consultant group predicts, the number of printers will increase to 5000 and produce more than 6.4 billion sq m of textiles.
PROJECTS

P-O-P DISPLAY APPLICATION FEATURING ACRYLITE® STERLING COLLECTION ACRYLIC SHEET
Urban Decay, a trendy cosmetic company known for its dramatic and unique makeup products, was looking for a point of purchase display to compliment their brand's fresh and sleek image. With the help of Ledan, Inc., a New York based point of sale display designer, a solution was found with ACRYLITE® Sterling sheet. The diamond plate pattern was a perfect match for Urban Decay's style and since the product is acrylic and not metal, functionality was not sacrificed.

THICKEST PLEXIGLAS® BLOCK OF ALL TIME
The thickest block of PLEXIGLAS® ever made, weighing 1,200 kg and with a thickness of 515 mm, has just left the factory of Röhm GmbH in Weiterstadt. The block will now be used to create a piece of designer furniture.

e.tv GOES BIG WITH RANK BRANDING
Rank Branding is a powerful platform to achieve brand dominance. e.tv has recently added three new ranks to its bouquet of outdoor advertising with ComutaNet. The ranks - in Nelspruit, Pietermartizburg and Khayelitsha - are expected to drive brand awareness for the broadcaster within the commuter market.

DPI ON A ROLL WITH FERRARI FLEXIBLE SIGNAGE
Working out of the maid’s room Bernard Kaiser started DPI (display/print/innovate) with a handful of clients who stuck with him through the company’s growth to become a leading signage innovator, serving clients like Mango, Nissan and Hewlett Packard among others. With new premises in Kyalami, one year later, DPI grew its presence in the market place and started its own production facility with large format printers. With a sales background in the signage industry, Bernard has taught himself all the technical know-how to run the printers from his site in Kyalami.
VISTA SYSTEM CHOSEN FOR MAJOR BUSINESS IDENTITY UPGRADE PROJECT
Vista System International recently supplied its MCFT products for a complete Interior and exterior Sign Project. The client, “Peter's Landing Marina and Office Complex” in Huntington Beach, California, was in the process of upgrading its business ID and needed a complete signage solution that would compliment the desired business identity. Sign dealer, All PRO Signs, chose Vista System’s MCFT for its’ modern and clean design, flexibility, and ease of installing and updating.
OLD TRAFFORD GETS A NEW LOOK FROM VUTEK CUSTOMERS
The Old Trafford ground, home of Manchester United Football Club has been upgraded and visually improved with a total of nine hospitality suites featuring prints produced on a Vutek large-format printer. Leeds-based digital printing specialist Quarmby Colour Studio installed the Vutek QS2000 UV-curing, superwide format inkjet printer to join its Vutek PV200 which was installed in 2005.
NEW PRODUCTS
NEW MEMBER TO THE RIGHT STUFF FAMILY
In addition to the existing Dart Ad and the Mini Dart Ad, Right Stuff has introduced the new T-Dart Ad. Based on the original Dart Ad, the new shape is both unique and eye-catching, providing more advertising options to choose from.

NEW RAISED HEADER SIGN FROM VISTA SYSTEM
Vista System International has unveiled a new product to its’ already vast collection of signage products: a double sided illuminated monolith with a raised header for maximal impact and design possibilities.

ENERGY EFFICIENCY, SAFETY AND SECURITY 
The corridorFunction is an innovative feature of the PCA Excel one4all and PCA Eco lp digital dimmable ballasts from TridonicAtco GmbH & Co. KG, Dornbirn/Austria. It offers considerable potential for energy savings. This applies above all for lighting solutions where safety standards dictate that the lights have to be on round the clock at different brightness levels depending on the time of day. Examples of places where constant lighting is needed include corridors in hotels that have to have an illuminance of 100 lx by day according to European standard DIN EN 12464-1 and a lower level by night. Similarly, corridors in health facilities such as hospitals have to have an illuminance of 200 lx by day and 50 lx by night.

DESIGNJET Z3100PS GP PHOTO PRINTER
FROM HP

Hewlett-Packard has expanded its Designjet Z Photo Printer series, introducing the Designjet Z3100ps GP Photo Printer, which not only includes the Z Series embedded spectrophotometer and other standard Z features, but also adds an embedded PS3/PDF RIP and Web server, as well as HP’s new DreamColor Technologies.

ORAJET PERFORATED WINDOW FILMS
Oracal has added to its Orajet line with two new perforated window-graphics films for short- and medium-term window applications. Compatible with solvent and mild-solvent printers, both films feature a gloss white finish and a black backing, are 5.5-mil thick with a transparent, solvent-based adhesive, and offer a 3-yr outdoor lifespan.

ELECTRONIC POSTER SPARKS
This unique new product attracted great interest from many of the Franchisors of some of the top brands in the market. It is ultra thin at 0.02mm thick and other features include low power consumption, customized flashing settings / sequences and no generation of heat. With unlimited indoor application possibilities, this exceptional product will brighten up any restaurant, cafe, business center, supermarket, bank, chain store, airport, shop window display, etc.
Contact Show Off Display Systems (+27 11) 613 6350

ECONOMICAL FLATBED PRINTER FROM JETI
New from Océ South Africa is the Jeti 1224 True UV Flatbed printer, featuring 24 Spectra heads and flexible UV inks that last longer. The new Jeti 1224 features a 4ft x 8ft “bed” that is purposely designed for North American standard rigid material sizes. The Jeti 1224 also has a standard safety hood that raises and lowers automatically and covers the full printing area for ventilation purposes.

XPRESS DIGITAL DARKROOM 8.8
ExpressDigital has announced a new version of its digital workflow software, ExpressDigital Darkroom. Darkroom 8.8 improves upon its Template Workshop feature to include pan and zoom tools, design grids and snap-to-grid functionality to assist in the creation of borders, and calendar objects for creating custom calendars. Templates can now also have multiple graphic elements, meaning graphic layers of a border can be visible or invisible. A new healing brush also has been added to Darkroom's built-in Retouch Workshop.

NESCHEN ANNOUNCES SOLVOTEX PES BANNER 240
Neschen has expanded its SolvoTex line of solvent, mild-solvent and UV-curable compatible fabrics. The newest addition is Neschen SolvoTex PES Banner 240, a tightly woven 100%-polyester knit fabric that has a special solvent coating to ensure sharp image reproduction and brilliant colour, yet stay soft to the touch. It exhibits slightly elastic properties, making it ideal for stretch frames, banner stands, and tension fabric-structures applications. With outdoor durability up to 6 mo, it comes in rolls from 1.37 to 5m(54 to 198 in.) wide.
Contact Neschen Americas

THE NEW PLEXIGLAS® GRADE ENLARGES THE RANGE
Current trends in architecture and interior decoration feature high quality metal design. PLEXIGLAS® grades with the appropriate look and feel are increasingly becoming the focus of our product range. Let yourself be inspired by PLEXIGLAS® Sterling. Create objects and decorative items that gently reflect light and are pleasant to the touch. Design high-class signs and accessories with a metallic finish and pleasing lighting effects.

COLLAPSIBLE EVENT BIN
Unique new way of advertising on the age-old rubbish bin suitable for both inside and outside use, and fantastic for brand awareness, as well as being environmentally friendly. Made of heavy-duty nylon material with a fibreglass frame, it collapses in 10 seconds. The bin is supplied with heavy duty disposable plastic bin liners. This unit has also been used as a bulk dump bin at store level, and can be filled with giveaways as well, if necessary. Contact Adaptgroup (+27 31) 266 0673

NEW HEXIS CAST VINYL FILM
Hexis S.A. manufacturer of self-adhesive vinyl with headquarters in France, announces the launch of a new generation cast vinyl film for cutting plotters. After an intense development stage, Hexis introduces the KG10000. The product carries enhanced 50µm cast vinyl film with the proven solvent-based adhesive and 137g/m² Kraft liner also used in their high performance line.

INTRODUCING THE QUICK KIOSK
The new era of branding is here. The Quick Kiosk provides a combined branding and sales platform using the classic recognisable Teardrop shape. Quick Banner, the Quick Kiosk is the outdoor point-of-sale solution. Compact, portable and lightweight, the Quick Kiosk folds up into a handy carry bag, ready to set up at the next location. So, if portability is your key word, try the Quick Kiosk. Not only is it aesthetically appealing, but it is also the simpler option. Its numerous features make it the ideal choice.The Quick Kiosk is designed by Right Stuff.

JUNKERS & MÜLLERS EXPANDS ITS PRINTABLE TEXTILE SUBSTRATES PRODUCT RANGE
Junkers & Müllers is introducing a range of new Mediatex® product developments right on time for FESPA. Among them, textiles for light boxes as well as a new generation of fine arts canvasses which are nearly indistinguishable from real artist’s canvasses

TIPS AND TRICKS

PRACTICAL TIPS FOR CHOOSING WIDE FORMAT MEDIA
By Philippe Barrer, Business Manager, Inkjet & Colour Solutions, Kodak. Ensure you tread carefully through the media minefield with these practical tips for choosing a wide-format media:

SOME MOERSE FUNNY STUFF!
WELCOME TO AUSTRIA
Austria is home to a town called 'Fucking'. Tourists are causing a lot of anxiety - and are costing money - to a tiny village where signs keep disappearing. What do the signs read? "Welcome to Fucking Austria"
SPINAL COLUMN GOOSENECK LAMP
Mark Beam is making these spine-lamps that resemble the human spinal cord -- apparently these are pure catnip for well-heeled chiropractors. !
CANDY BAR WRAPPERS BY FAMOUS GRAFFITI ARTISTS
New York City's Chocolate Bar boutique, sellers of the CBGB Retro Bar, created a line of candy bars wrapped in labels designed by pioneering NYC graffiti artists. (Seen here is John "Crash" Matos's Crash Dark Rum bar.)
WORLD'S LARGEST MP3 STORE LAUNCHES
PayPlay has just launched "the world's largest MP3 download store" -- a store selling more than 1.3 million indie music tracks, with a search engine that allows you to search for your fave artists and get similar indie artists in the catalog. Previous to this PayPlay sold only DRM-crippled WMAs for $0.77, the MP3s sell for $0.88. I guess that we could take that as a tacit admission that DRM makes music worth less, but it does seem a little weird to charge a premium for music that doesn't treat you like a crook.
MICROSWITCH KEYBOARD DIY
"This guy apparently was permanently dissatisfied with commercial keyboards and the quality of their microswitches, so he designed the massive custom behemoth. He also has a customised mouse, some footpedals and a variety of custom programmable keypads to do stuff with. Overall his desk must look pretty intimidating."
FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...