Welcome to our eleventh issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly. If you like Signal, please make use of our Spring Day Voucher on the left... as things are warming up!!
NEWS
WRAP TO THE MAX JULY LAPTOP WINNER
Bob Glenister handed over the wrapped laptop, sponsored by Roland Africa, to the July winner Chantal Khan who works for Standard Bank Vehicle and Asset Finance and only does graphic design as a hobby in her spare time.
Don't miss the Wrap to the Max party at 7pm on 6 September on the Wrap To the Max stand in Exhibition Hall 2 at Sign Africa. Tickets are just R35.00 and all proceeds go to charity. To book your tickets send an email to
wrap2max@telpro.co.za or call Tracy or Christine on (+27 11) 466 1551 if you have any further queries.

CONFIDENCE IN 2010 PREPARATIONS ON THE INCREASE
Overall public confidence in South Africa’s readiness to host the 2010 Soccer World Cup is marginally up from 2006 says market research company, African Response. 70% of South Africans believe we will be ready.

GOOGLE AND VOIP - INNOVATIONS TO COME
GOOGLE has signalled its VoIP intentions through the acquisition of innovative Californian internet phone provider GrandCentral Communications.
Announced via the Google blog on Tuesday, the acquisition is definitive, with the service already now branded GrandCentral from Google Beta on its website.
KING AND QUEEN OF SWEDEN SHOW A ROYAL INTEREST IN LARGE FORMAT PRINTING
Durst customer Big Image in Sweden was recently honoured with a visit from the King and Queen of Sweden. Each year an area of Sweden is selected for a Royal visit and this year Big Image was chosen as the only industrial company on the visiting list.
EFI SCHAWK SUPPORTS THE GREENING OF HOLLYWOOD
EFI, the world leader in colour digital print servers, superwide format printers and inks, and print management solutions, reports that Schawk Los Angeles, in partnership with Universal Studios, recently produced a “green” outdoor advertising campaign for the June 22nd release of EVAN ALMIGHTY using EFI’s VUTEk® BioVu™ inks. This demonstrates the commitment of EFI, Schawk Los Angeles and NBC/Universal Studios to innovation and environmental responsibility.
GLOWING SYMBOLS OF ECONOMIC SUCCESS
Chinese companies increasingly opt for eye-catching signage

Illuminated signs vie for attention especially at night, when it's dark. Colour, luminosity and creativity are the distinguishing features that catch the eye of potential customers and arouse their curiosity.
TBWA\HUNT\LASCARIS AND\TEQUILA JOHANNESBURG TOGETHER WITH EQUATOR WIN NEOTEL ACCOUNT
Neotel has appointed TBWA\ as their communications partner to assist in positioning them as the preferred provider of leading edge telecoms services in South Africa.
KODAK SERVICE AND SUPPORT NAMED A STEVIE FINALIST FOR OUTSTANDING WORLDWIDE CUSTOMER SERVICE
Notable recognitions at the 2007 International Business Awards assure Kodak customers they are receiving the highest quality service and support. KODAK Service and Support placed as a Stevie finalist in the categories of “Best Customer Service Organization” and “Best Support Organization.”
CONVINCING THE MARKET WITH GOOD IDEAS
Edge-lit displays for the whole of South Africa

Anyone who fills their tank at a South African gas station, buys a T-shirt or stops off at a fast-food restaurant will notice the edge-lit displays that are everywhere to be seen. "The market here is still relatively new, but it's growing fast," explains Holger Morhart, the local PLEXIGLAS® expert.
ESKO DESKPACK 3-DX RECEIVES PRESTIGIOUS PIA/GATF 2007 INTERTECH™ TECHNOLOGY AWAR
Esko, the market leader in packaging pre-production solutions, is proud to announce that Esko DeskPack 3-dX has received a 2007 Printing Industries of America/Graphic Arts Technical Foundation (PIA/GATF) InterTech™ Technology Award. This is the second year in a row that an Esko product has received such an honour: last year Esko WebCenter received a similar distinction. Esko DeskPack 3-dX, part of the Esko Software Suite 7 package of pre-press software, is a new plug-in for Adobe® Illustrator® that supports virtual three-dimensional views and navigation for packaging design, within the most popular packaging design application. Esko DeskPack 3-dX assists graphic designers by intuitively navigating through complex structural designs, facilitating a virtual view while creating the graphic design, literally as if designers were holding the three-dimensional package in their hands.
PROJECTS

SHOPPING ICON CHOOSES OSRAM LED FOR ENERGY EFFICIENCY AND OUTSTANDING RESULTS
Toronto’s Yorkdale Shopping Centre is one of Canada’s premier shopping malls, but retrofitting its old neon marquee with OSRAM’s BACKlight LED system has enhanced its shining retail reputation.

RAMA CONTRACTS PRIMEDIA OUTDOOR TO FUEL GROWTH
Capitalising on the success of it's 2006 Rama re-branding campaign, Unilever tasked Primedia Outdoor to promote SA's biggest margarine brand on billboards nationally. In conjunction with television and in-store commercials, Rama seeks to promote healthy eating, living, and growth in children.

SPECTACULAR INDOOR BILLBOARDS GIVE NIKE COMPETITIVE CINEMA EDGE
South African cinema sales and marketing specialists, Popcorn, are renowned for giving advertisers the opportunity to grab the attention of lucrative movie-going consumers with innovative, effective marketing platforms.
JAGERMEISTER UNLEASHES THE BEAST
Creating a talking point in busy nightlife locations with Jagermeister's new brand campaign were The Letter Corporations new Talking Frames, taking advertising messages to ‘wild' new heights.
CELL C AND PRIMEDIA @ HOME GET COMMUNITIES CHATTING
An innovative Primedia @ Home product, developed in partnership with Cell C, is getting township communities chatting and marketers talking. This cost-effective township marketing tool allows for in-your-face communication to a large target audience.
NEW PRODUCTS
NEW VISTA SYSTEM A4/LETTER DOUBLE FLAG POST SIGN
Vista System International has launched a unique post sign suitable for directional or messaging purposes in lobbies, show rooms, trade shows and more.

PERSPEX SPARKLE
Lucite again are innovative, they are launching yet another Perspex product in the Innovations range, called Perspex Sparkle!! Perspex Sparkle is available in 6 different colours which are enhanced by thousands of shimmering, iridescent particles that gleam and shine like nothing before! Deep and yet radiant at the same time, the opaque colours of the range come together to form a harmonious collection: Red, Blue, Green, Black, Violet and Brown.

ROTAPANEL – THE MOVING SIGN
Rotapanel triples the available surface area of any advertising location as well as your potential revenue. It adds impact and visibility to the message – with maximum reliability and minimum cost. Readership studies have shown that Rotapanel displays attract up to 70 percent more readers than static displays, a benefit you can charge a premium for. They also enhance message retention.

ROTAPOSTER DIGITAL – THE SCROLLING POSTER FROM ROTAPANEL
At last, a new generation of scrolling posters. Rotapanel has reinvented the medium by eliminating the most vulnerable parts of existing products. RotaPoster Digital© is a new generation of scrolling billboards that resulted from a multi-year study of the technical problems associated with competitors’ displays.

IMPROVED MAGNET SYSTEM FOR POP-UP DISPLAYS
The Pop-up system is one of the most popular portable display systems used by many signage companies. The system is simple and it can be quickly erected and relocated. Further, the graphic panels can easily be replaced and the accuracy of graphic alignment maintained. The key element of Pop-Up systems is the type of magnetism used between the graphic and the panel. The quality of the super aggressive adhesive also ensures the magnet tape adheres to the graphic even after long periods of storage.

CALISTO GLOSS 240GSM & CALISTO SATIN 260GSM
These two photograde products are suitable for ALL makes of inkjet machines, especially Epson, Canon, HP and Kodak. Ideal as a proofer or for heavy-weight poster printing with it's resin and micro-porous coating. Available in 610mm, 914mm and 1118mm wide rolls.
Contact Papergraphics (+27 11) 314 4746 or (+27 21) 386 4261
MEDIATILE CELLULAR DIGITAL SIGNAGE LAUNCHED IN KENYA
Tactile Technologies announced today the availability of a new digital communications medium, called MediaTile Cellular Digital Signage, for the Kenyan marketplace that is expected to transform the local advertising industry. The new modern marketing medium, which uses cellular-based transmission, enables TV-like displays to be deployed virtually anywhere and receive and play digital advertisements that are controlled through a secure web site.
WIND POWERED SIGN
Corporate Reach have extended the Warp Five range with the development of a revolutionary “permanent” wind powered signage system that is 4.8 meters tall and has exceptional longevity. The patented rotating sign allows for branding on both sides and features a unique centrifugal braking system which ensures that the rotating speed is kept in check, thus maximizing the branding. Contact Corporate Reach (021) 786 4467
DIRECT-TO-TEXTILE / T-SHIRT PRINTER
(40 t-shirts per hour)
The printer is designed for samples and short runs and is able to print on all fabrics, Correx, wood, leather with the BASF water-based inks and/or pre-treatment. Fantastic definition, colour and light fastness with a natural feel to the fabric once printing and curing is completed. Perfectly suited to screen-printers wanting to expand their client base and range of products due to the versatility of this new technology. Two larger, more industrial versions are also available. Contact Andrew @ PRINTINC +27 (0) 84 433 0076 or printinc@mweb.co.za for a demonstration or to see samples.
NEW KODAK INSITE CREATIVE WORKFLOW SYSTEM VERSION 3.0 STREAMLINES CONTENT CREATION, SIMPLIFIES APPROVALS
Kodak’s latest web based workflow solution introduces a number of enhancements to simplify the sharing of graphics rich content for proofing, review and approval. Version 3.0 of the KODAK INSITE Creative Workflow System offers creative professionals and print providers a more efficient way to manage the creative process. It allows users to submit content to a project space, and provide secure and controlled access to designated users involved in the project.
TIPS AND TRICKS

PRINT SERVICE PROVIDERS SHOULD BE AN INTEGRAL PART OF A COMPLETE MARKETING CAMPAIGN
Germán Sacristán, Business Development Manager for Kodak’s Graphic Communications Group in EAMER, discusses how print service providers should be an integral part of a complete marketing campaign.

SOME MOERSE FUNNY STUFF!
STEAMPUNK MONOCYCLE ON eBAY
After many dedication compiling information about books and documentation of epoch of the 19th century, 1got a base of knowledge to make this faithful reply of this unique monocycle for it´s funcionality and elegance. It was invented in 1873 in France.
QUILTBERT: Q*BERT VIDEO GAME QUILT
QuiltBert is based on the traditional tumbling blocks pattern and the video game Q*bert. It is a lap-sized quilt, ideal for hanging out on the couch playing vintage video games.

A while back, our junior mad scientist brought home a geometry / art assignment from school based on designing a quilt. The kids were given a small grid which they filled in with a pattern. They then rotated and copied the pattern several times into a larger grid. His design looked like it would be very complicated to make into a real quilt, with curved pieces, applique and embroidery all needed.

That started us all looking at quilt patterns so he could get an idea of what goes into making a quilt. When we found the "tumbling blocks" quilts which are made with rhombi the question came up as to whether anyone had ever made a Q*bert quilt.

INSANELY CROWDED POOL
The Trends in Japan blog posted an amazing photo taken yesterday at the Tokyo Summerland wave pool. Follow the link to see the whole photo and an insane video of the wave pool in operation.
ACTION FIGURE MODDERS
One of the highlights of this year's Comic-Con for me was the panel on action-figure modding. These dedicated artisans combine a prodigious knowledge of materials science, artistic talent, and a deep love of comics to make their own incredible custom action-figures. Wired's Marty Graham was there too, and she got a great story out of it, accompanied by a gallery of luscious studio photos of the figs. I also shot a ton of pix at the panel.
FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...