Welcome to our twelth issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly. If you like Signal, please make use of our Spring Day Voucher on the left... as things are warming up!!
NEWS
FESPA WORLD EXPO INDIA 2007 ADDS EXTRA HALL TO MEET DEMAND, EXHIBITION NOW TWO-THIRDS SOLD
Colorjet, the digital inkjet printer supplier, is the Platinum Sponsor for FESPA India 2007, joined by Dishti, producer of high quality screen printing materials, as a Corporate Sponsor. The exhibitor line-up includes a number of internationally-renowned brands such as DuPont, EFI, Esko Graphics, Fujifilm Sericol, and HP, to name just a few.
CONVINCING THE MARKET WITH GOOD IDEAS
Although the company has only existed for two years, it has
already handled a number of large projects with edge-lit PLEXIGLAS® EndLighten. One reason for this success is that Managing Director Lutz Beier works closely with Holger Morhart and PLEXIGLAS® distributor Maizey Plastics. That means the team can react quickly and easily to the needs of the dynamic market.
AVERY GRAPHICS CREATES OPPORTUNITY FOR A SCHOLAR
Avery Graphics has offered a bursary to Nkosiyomzi Phungali from Roodepoort to learn about the Sign Industry during a year-long learnership/apprenticeship. Nkosiyomzi will work in different sectors of the signage industry to gain an overall knowledge of how the industry works. Avery will pay his monthly salary for a year and if the program is successful will help Nkosi to set up his own signage company. This is a great opportunity that was created by Avery for the next generation of sign makers. SANSA will be involved in this process by evaluating the process and providing training sessions. SANSA and Avery will give report back throughout the year to keep all up to date on how the project is going. 08000 AVERY
UV ROLL-TO-ROLL PRINTING WILL GROW, SAYS I.T. STRATEGIES
With this growth in the UV roll-to-roll market, reports I.T. Strategies, the solvent and the screen printing markets could be negatively impacted over the next 5 yr as print providers move jobs from solvent or screen printers to UV printers and as they decide to spend their dollars on UV printers over solvent or screen printing hardware.
VISCOM 2007: VISCOM TO OPEN WITH MORE THAN 300 EXHIBITORS
A particular focus at the fair will be the "Digital Signage" segment. Digital Signage Day on the second day of the fair will provide information on the basics from content design and planning through to perception, and will demonstrate possibilities for application by way of practical examples. The introduction to the topic will begin with the question: Digital Signage - merely a passing hype or a trend for the future? The day will be concluded by a panel discussion on the topic of today's signage market, its effects and opportunities for suppliers of conventional advertising. Digital Signage is to become a new core segment of viscom.
MEDIATILE CELLULAR DIGITAL SIGNAGE LAUNCHED IN KENYA
Infinity Media Kenya Limited in conjunction with Tactile Technologies and The MediaTile Company in the US have unveiled the new advertising solution. Infinity Media Kenya Limited has infused a significant initial investment.
MediaTile Cellular Digital Signage is a form of out-of-home (OOH) advertising where content and messages displayed on an electronic screen, or digital sign, can be altered without modifying the physical sign.
PROJECTS

EFI SCHAWK SUPPORTS THE GREENING OF HOLLYWOOD
"Universal Studios is working to reduce its environmental footprint as Hollywood goes increasingly green," says Stewart Huey, Universal Studio vice president of creative operations for print. "We believe EVAN ALMIGHTY is the first carbon neutral comedy film production in the world, and we wanted to carry that into our advertising campaign. Our partnership with Schawk Los Angeles has been instrumental in making that happen. All of our vinyl pieces, including outdoor advertising campaigns, boards in both our Orlando and Hollywood parks, promotional banners for events and some in-theater displays, are being produced using VUTEk BioVu inks and biodegradable BIOflex vinyl from Ultraflex.

JAGERMEISTER UNLEASHES THE BEAST

Following the success of Douglas Green Bellingham's (DGB) Tang Sour Apple Talking Frame campaign, the company has renewed its contract with TLC to promote a second popular brand in its stable, Jagermeister. Extending the campaign for a further seven months until the end of December 2007, DGB is targeting male and some female washrooms in nightclubs, bars and restaurants across Johannesburg, Cape Town and Durban as part of its nightlife holdings.

GLOWING SYMBOLS OF ECONOMIC SUCCESS

In many Western industrial nations, advertising, and particularly signage, is no longer just a way to grab attention. For a long time, there have been awards in this field for creative ideas and unusual design. Similar developments have taken place in China in the past two to three years. "Big companies are the main ones to follow Western trends when designing their branch offices," says Dr. Karl Griessmann, General Manager Asia Pacific. "Banks, car manufacturers, petroleum corporations and telecommunications companies lead the way. Others are about to follow."

NEW PRODUCTS
SEAMLESS RUNNING OF WINDOWS ON MAC
VMware, the leader in desktop virtualization introduces VMware Fusion™ a seamless way to run Windows applications on your Mac. VMware Fusion combines a clean and intuitive interface with a virtualization platform. VMware Fusion allows you to launch your Windows applications from the Dock and switch between Windows and Mac applications using Exposé.

NEW VISTA SYSTEM A4/LETTER DOUBLE FLAG POST SIGN
This sign was created using two double-sided A4 or Letter frames. The frames are held together using specially designed end caps, which are connected to either side of the post. The upper end cap is connected to the post with screws and holds the signs in place. The bottom end cap is connected to the frames and encircles the post.

OCÉ LAUNCHES NEW RANGE AT SIGN AFRICA
"We're very excited about our new range of display graphics machines, which includes the JetX 3206 and 1806 large-format machines." Jeewanlall has just returned from a trip to China where he concluded the southern African distributorship for the range of outdoor printers. Also on display on the Océ stand will be the much-vaunted Arizona 250GT UV curable flatbed and roll-to-roll printer, the CS9065 printer for outdoor durable graphics, the CS7070 high quality inkjet printer for rigid or flexible media and a SummaCut vinyl cutter.

IMPROVED MAGNET SYSTEM FOR POP-UP DISPLAYS
The dedicated polarities of the magnetic tape on the graphic and that on the display frame are commonly called magnetic mating; this ensures that the graphic is perfectly aligned every time. Traditionally the thickness of the magnetic tape on the graphic has been 1.5mm.

CALISTO GLOSS 240GSM & CALISTO SATIN 260GSM
These two photograde products are suitable for ALL makes of inkjet machines, especially Epson, Canon, HP and Kodak. Ideal as a proofer or for heavy-weight poster printing with it's resin and micro-porous coating. Available in 610mm, 914mm and 1118mm wide rolls. Contact Papergraphics (+27 11) 314 4746 or (+27 21) 386 4261

WIND POWERED SIGN
Corporate Reach have extended the Warp Five range with the development of a revolutionary “permanent” wind powered signage system that is 4.8 meters tall and has exceptional longevity.The patented rotating sign allows for branding on both sides and features a unique centrifugal braking system which ensures that the rotating speed is kept in check, thus maximizing the branding. Contact Corporate Reach (021) 786 4467
DIRECT-TO-TEXTILE / T-SHIRT PRINTER
The printer is designed for samples and short runs and is able to print on all fabrics, Correx, wood, leather with the BASF water-based inks and/or pretreatment. Fantastic definition, colour and light fastness with a natural feel to the fabric once printing and curing is completed. Perfectly suited to screenprinters wanting to expand their client base and range of products due to the versatility of this new technology. Two larger, more industrial versions are also available. Contact Andrew @ PRINTINC +27 (0)84 433 0076 or printinc@mweb.co.za for a demonstration or to see samples.
MIMAKI GP-604D
GP-604D uses non-screen and digital printing techniques that enable a designer to create samples and to support small lot production. Due to ondemand production workflow, redundant stocks are not necessary. In addition, screen storage space is not required because of non-screen techniques. Simply resize designs to match any T-shirt size. The print area is freely determined by the user. You can neatly print on garments, collars, and sleeves, on white and dark coloured T-shirts in full colour or use it as a discharge printer. Contact GSW Cape Town (+27 21) 511 5340 JHB (+27 11) 444 9288 DBN (+27 31) 569 511
GLASS DECORATING PRIMER FROM DURST
The wet-on-wet printing process forms a strong chemical bond and a high level of adhesive which allows it to be used in various outdoor applications. Specifically, this glass system passed several tests for outdoor usage. Applications for this system includes seasonal outdoor signs, shop fittings, trade shows, furniture glass, partitions, gaming machines, mirrors, and nonpermanent outdoor exhibits. The system is compatible with the Durst Rigid inkset and the Rho Pictor and Rho 800 printers.
VISTA SYSTEM INTRODUCES GUIDEBOOK 2 SIGNS CATALOGUE
According to Vista System's marketing manager, Mr. Roger Schneider: "We designed our new catalogue with the sign pro in mind. Our goal was to create the most accessible, comprehensive and useful sales aid for the professional sign maker who sells our products."The new catalogue is available at no charge and can also be downloaded in PDF format in 10 languages from
http://www.vistasystem.com/Catalog.html Contact Red Hand Sign Supplies Johannesburg (+27 11) 614 3933,
andre@redhand.co.za or Cape Town (+27 21) 425 7621, thomas@redhand.co.za or
TRIVISION
The Rotapanel prisms in the Trivision series run smoothly due to their unique self-lubricating drive system. Controlled by EMC-certified electronics, the drive system changes the display in a flowing wave from left to right, from right to left or from the middle outwards, at different speeds. The signs can be controlled by remote and have a very low energy consumption, ideal for solar power. Contact B & Q Solutions, Rui Das Neves (+27 11) 646 4775 bqsolutions@telkomsa.net
ROTAPOSTER DIGITAL
RotaPoster Digital© is a new generation of scrolling billboards designed for professionals who want low operating costs and a long life span. RotaPoster Digital is the first completely electronically operated scrolling poster. You may show up to 8 posters, 120 and 250 grams (unique), on paper or canvas with an exchangeable lower roll for super-fast changing of posters under almost every weather condition. Contact B & Q Solutions, Rui Das Neves (+27 11) 646 4775 bqsolutions@telkomsa.net
SLIDE-IN
Replacing Trivision posters is now easier with the new Slide-In technology that requires no glue or self-adhesive foil. A campaign can be changed or relocated in very little time. The technology is simple, enabling permanent deployment and fewer delays caused by manpower shortages. Made of recyclable plastic, the poster panels can be reused, are easy to store and transport. Contact B & Q Solutions, Rui Das Neves
(+27 11) 646 4775 bqsolutions@telkomsa.net
THE EXCLUSIVE RANGE
The following patented items are exclusive to Right Stuff, which means they're both unique and only available through our company and our authorised agents. So, if you're looking for something different, the Exclusive Range offers a fresh look, affordability and ease-of-use.You can visit us at Sign Africa at the Sandton Convention Centre from 5 - 7 September 2007, stand N4 & N6. Don't miss out! Contact Right Stuff (+27 31) 303 6359 sales@ritestuf.co.za
OPTIMUS SHOWS NEW OPITMUS QS SOFTWARE AT DPW
"All of the expanded functionality has been developed in partnership with key customers who operate within the digital sector, which gives us tremendous confidence in taking the new software to market," says sales director Steve Richardson. "The latest version of Optimus QS has been made even faster and more user friendly, incorporating several new features and improvements.
TIPS AND TRICKS

FLOOR GRAPHICS
Floor graphics are increasing in popularity, and are used extensively throughout large retail stores, especially supermarkets, department stores, chemists, duty free stores and for other point-of-purchase advertising applications. They are also used extensively in sporting and special events. There are a few key issues when it comes to manufacturing and applying floor graphics that need to be considered.

DANGER DANGER - DON'T THINK THE NCA DOESN'T APPLY TO YOU, IT DOES
In fact however the Act applies to everyone, and you urgently need to take legal advice on how it affects you if you give credit to anyone, for anything. Even if you don't need to register as a credit provider, you still need to comply with the rules applying to "incidental credit agreements".

SOME MOERSE FUNNY STUFF!
SMOKE PHOTOGRAPHY ROUNDUP
Make Blog has a great roundup post on photographing smoke - HOWTOs, galleries, "smoke sculptures" and ideas for putting together your compositions.
SIX-HORNED GOAT
According to ChinaDaily.com, this six-horned goat, a rare beast, lives on a farm in the Inner Mongolia Autonomous Region.
The owner said the goat began to grow six horns shortly after its birth. Experts said it is fairly rare to see six-horned goats.
HUMAN-LIKE ROBOTIC ARM, WITH FAMILIAR MUSCLES AND BONES: VIDEO
Airic's arm is a robotic arm with artificial bones and muscles that look rather like the fleshy ones we have, from design company Festo:
The bone structure, consisting of the human bones such as ulna and radius, metacarpal bone and finger bone, shoulder joint and shoulder blade – joints that do not occur as such in the technical world – is moved via 30 muscles. The muscles are Festo products, which are already put to extensive use in industrial practice and known as Fluidic Muscle. Using this technology, in conjunction with Festo’s tiny, highly innovative piezo-proportional valves, it is possible to precisely regulate the forces and rigidity within the construction.
VINTAGE PORTRAIT OF PIG-FACED LADY
Seen here is a striking portrait of the famous Pig-faced Lady of Manchester Square, a London local during the 19th century. Jan Bondeson, physician and author of such terrific books as A Cabinet of Medical Curiosities and The Two-Headed Boy and Other Marvels, discovered the illustration tipped into the January 7, 1882 issue of Illustrated Police News. The print was given away free with that issue. Bondeson wrote a short commentary about pig-faced ladies in the current issue of Fortean Times.
FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...