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Welcome to our tasty twentieth issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly. If you like Signal, please make use of our Mother's Day Voucher on the left... as our love for this industry is as much as our love of chocolates!
NEWS

SIGN AFRICA CAPE TOWN 21-22 MAY 2008 
Practical Publishing is gearing up for Sign Africa Cape Town 2008 showcasing all the latest developments and trends in the signage, screenprint, graphics, point-of-sale and large format digital print industries in the region. Come see a host of industry professionals exhibiting exciting new products and presenting live demonstrations.

WRAP TO THE MAX DESIGN COMPETITION 2008
To inspire the creative genius in each of us, Roland, together with Sign Africa, Avery Graphics, Falcon and Volkswagen Hatfield, have launched a design competition called ‘Wrap to the Max’.

SIGN AFRICA 2008 SECURES SPONSORSHIP
Sign Africa 2008 is shaping up to be a truly successful blend of large format printing, graphics and point of sale technologies with the announcement of its two official sponsors, Avery Graphics and Roland South Africa.

3M TOUCH SYSTEMS TO SHOWCASE MICROTOUCH DIGITAL SIGNAGE AT KIOSKCOM
3M Touch Systems Inc., showcased its line of MicroTouch products at the 2008 KioskCom Self-Service Expo and Digital Signage Show, from April 16-17 at the Mandalay Bay Convention Center in Las Vegas.  Featured products included MicroTouch Dispersive Signal Technology (DST) touchscreens, MicroTouch CT 150 LCD enclosure monitors and MicroTouch ClearTek II capacitive touchscreens.

POP OUTDOOR OFFERS GREAT BILLBOARD OPPORTUNITIES AT LIBERTY MALLS
Sandton City and Eastgate both have more visitors than O.R. Tambo International Airport in Johannesburg yet advertisers have historically been unable to advertise their products at some of South Africa's favourite shopping destinations. This has changed fairly recently with POP Outdoor being awarded rights to install its scrolling billboards across Liberty's entire portfolio of malls.  

CONSOLIDATION OF THE SA OUTDOOR ADVERTISING INDUSTRY
An agreement has been reached between Ad Outpost and Out of Home Media S.A. (OHMSA), ending long standing litigation between the two parties. This will allow the Out of Home industry in South Africa to project a unified front to both the advertising and relevant regulatory authorities.

FESPA DIGITAL’S ALPINE LOCATION ATTRACTED FRESH VISITOR AUDIENCES
FESPA’s second Digital Printing Europe exhibition - which took place from 1st to 3rd April 2008 at Geneva’s Palexpo exhibition centre - attracted an increasingly diverse international audience of digital wide format printers to explore the latest innovations in the sector.

VISCOM FRANKFURT 2008: EUROPEAN BRAND NETWORK OF ‘SIGN’ TRADE FAIRS
Four trade fairs, one name: with the creation of the new viscom umbrella brand two years ago, Reed Exhibitions established a European brand network extending from Germany through Italy and France, all the way to Spain. PRO SIGN, which had been staged in Germany every two years to alternate with viscom, also became viscom since both fairs had developed in increasingly similar directions.

DIGI SIGN AFRICA 2008 IN CAIRO
Middle East Trade Fairs has launched the 6th round of the biggest advertising trade fair in North Africa, DIGI SIGN AFRICA 2008, The International Advertising Technologies, Materials & Services Trade Fair from the 2nd – 4th of November 2008 at the Cairo International Exhibition & Convention Centre.

PROJECTS

SIGNAGE FOR THE HARD-OF-HEARING
Healthcare company Hidden Hearing (UK) is installing through-window digital signage in six of its stores. The first test site, in Tunbridge Wells, has already been launched using 3M Vikuiti rear projection film and a presentation created by Ignite Retail Design.

LAUNCH OF DIGITAL OUTDOOR NETWORK IN SA
Primedia Outdoor is launching what is billed as the first large-format, high-resolution digital outdoor network in South Africa. As a result, it reports that many early adopting advertisers have already commenced with their creative production.

HEATING UP THE BIG SCREEN
FOR CHARLIE WILSON'S WAR
With more than 50 feature films to his credit and extensive experience working with many of the world’s foremost directors and stars, Hollywood graphic designer Martin T. Charles of SagaBoy Productions is at the top of his field.

PRIMEDIA OUTDOOR OFFERS CLIENTS EXCLUSIVITY AT CAPE TOWN INTERNATIONAL AIRPORT
Cape Town Routes Unlimited is reaping maximum exposure by advertising on Primedia Outdoor's newly erected pillar lightboxes on the airside at Cape Town International Airport. 



NEW PRODUCTS

PERSONALISED INSERTS FOR SHOW ROOM DISPLAY BOARDS
Vista System International now offers personalised display boards that are ready for mounting on showroom and lobby walls for maximum sales impact.  The new boards allow sign pros to order customised inserts that include company information and logo.

NEW MOBILE SERVICES FROM CLEAR CHANNEL INTERACT WILL TRANSFORM OUTDOOR ADVERTISING
Clear Channel Outdoor UK is launching a suite of ground-breaking mobile services which will enable clients and agencies to interact directly with consumers through the outdoor medium. 

 

INTRODUCING THE BAMBOO PANDA STAND™ Drytac has announced The Panda Stand™ – an attractive, earth-friendly alternative to conventional display solutions. Primarily constructed of bamboo, the Panda Stand™ is the world's first environmentally friendly retractable banner stand for the exhibit, display and graphics markets.

MACTAC® PERMACOLOR® TRENDY CLEAR MATT OVERLAMINATE
In addition to vehicle graphics and wrapping, the matt finish paint is taking off in every segment of the car market, from low budget vehicles to high-end luxury and sports cars.

MACTAC® WALLWRAP CONSTRUCTIONS
MACtac opens new business opportunities for wide format printers with two new self-adhesive constructions - Wallwrap 100 and Wallwrap 200.

HOODZPEAKS NOW AVAILABLE IN PAPER
Following on the introduction of Hoodzpeaks, Right Stuff announces that the specially-designed patented visor attachments for peak caps are now available in plastic as well as laminated paper, giving you the option to choose what suits your needs and budget.

SOME MOERSE FUNNY STUFF!

CUTE ELEPHANT URINAL CLEANING ROBOT
On April 17, 2008, MERTEC Company unveiled a urinal cleaning robot, the “DCBA” in Kobe Airport terminal….
…Mr. Susumu Kanai was in charge of the design of the DCBA. He said that, ” I imaged a powerful reversal of the urinal drain would be like an elephant and used this as the theme.

HOW TO MAKE A T-SHIRT RUG
Instructables user Randofo created this awesome HOWTO for turning your beloved old tees into a handsome rug. I have so many damned tees (and I give away a bushel's worth every year to charity) -- my only problem with this is that I'd eventually run out of floorspace. Maybe a layered look

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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