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Welcome to our timeless twenty-first issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly.
NEWS

SIGN AFRICA BUSINESS BREAKFAST 
Practical Publishing will be hosting a charity business breakfast on Wednesday 4 June in the Committee room 2 at the Sandton Convention Centre, from 07:00am to 09:00am (registration from 06:30am). The event will include breakfast and two guest speakers covering topics relating to alternate power and how to cope with the current power crisis.

VOLCANO AND SONY THRILL THE VISITORS AT DIGITAL LIFE EXPO
Volcano Advertising pulled out all the stops and designed an exciting display stand for Sony's participation at the Digital Life Expo, which was held at the Sandton Convention Centre. The stand highlighted Sony lifestyle with an eye-catching display of Sony's latest technologies and entrenched Sony's status as the world leader in consumer electronics.

EXPO RECLAM 2008 WAS VISITED BY 3,581 COMPANIES
Once again, Expo Reclam has shown itself to be the Iberian Peninsula’s main annual event for the advertising and promotional gift sector. With 9,218 visits by sector professionals – from 3,581 companies -, the 20th edition of the event, held for the first time at the Ifema venue, was a success.

FESPA ACQUIRES iMAGEWORLD MEXICO EVENT FROM ST MEDIA GROUP
FESPA has acquired all rights to the imageWorld event (Centro Banamex, Mexico City, 21-23 August 2008) from ST Media Group International, with the aim of expanding the event under a new brand – FESPA Mexico World Expo.

ENERGY EFFICIENT ADVERTISING IN THE LOOMING CRISIS
South Africa is heading towards tough times. The energy crisis, exploding petrol prices, recession - and winter. Scary visions of unemployed marketing experts twiddling their thumbs in freezing cold apartments and darkened mansions are frightening the living daylights out of the advertising industry. Those in the know say: You don't need to fire your marketing staff or reassign them to gardening duties in order to cut costs and continue making a profit! Instead, shift some of your budget toward energy efficient, innovative media ideas to make a real difference this winter... Reap the rewards of originality.

 

DARNELL FORECASTS STRONG ADVANCE FOR LED LIGHTING
Darnell Group's first edition of ‘LED Driver ICs: Worldwide Forecasts’ examines the projected growth path for solid-state lighting out to 2013. The forecasts are based on a detailed analysis of 53 application subsegments in small LED backlight units (BLUs) (<18cm); medium LCD BLUs (18 to 38cm); large LCD BLUs (>38cm); automobiles; light trucks; commercial trucks and buses; signs, signals, and billboards; illumination; projection displays; and photographic lighting.

 

FESPA DIGITAL TEXTILE CONFERENCE INSPIRES NEXT-GENERATION TEXTILE PRINTERS
FESPA’s first ever Digital Textile Conference (31st March to 1st April 2008), held in parallel with FESPA Digital Printing Europe 2008, attracted a variety of quality printers, recognised manufacturers, and entrepreneurs interested in entering the fast-growing textile sector.

 

VISTA SYSTEM RANKED #2 ON TOP US HEALTHCARE SIGN COMPANIES
Vista System International was recently ranked number two on 2008’s top US healthcare sign systems, by leading healthcare magazine: Healthcare Building Ideas.

 

KONCEPT ANALYTICS REPORT ON GLOBAL DIGITAL SIGNAGE MARKET
The report analyses the complex supply chain of the digital signage industry and assesses the market opportunities for various types of players in this industry. It focuses on the outdoor advertising market that is gearing to provide digital signage solutions.

 

DIGITAL SIGNAGE ADVERTISING EN ROUTE TO BECOMING A MULTI-BILLION DOLLAR INDUSTRY
NSR has announced the release of its market research and forecast report: ‘Global Market for Digital Signage.’ Focused exclusively on networks consisting of digital displays used for third party advertising, the report provides a study of the major verticals served by these networks across all regions of the world.

 

ALLUMA TECH WINS GOLD AWARD FOR NEW LITE TECH LED SIGN
Alluma Tech has announced that it received a Gold Award for its Crown Royal LED sign at the recent Popai, 2008 Outstanding Merchandising Achievement (OMA) Awards. It was the first Gold award for Alluma Tech’s new line of energy efficient Lite Tech products.

 

OUTDOOR

PRIMEDIA OUTDOOR PRESENTS ADVERTISERS WITH A BRAND NEW AIRPORT MEDIA PLATFORM
A joint venture between Primedia Outdoor and Route-2-Market, both companies in the Primedia Out of Home stable, makes floor decal media platforms available for the first time ever at a South African airport terminal.

PROJECTS

PERSPEX® ADDS A LITTLE HEAT TO THE CHILL FACTOR
Chill Factor is the UK’s latest and most authentic indoor ski resort, based in the North West near the ever popular Trafford Centre shopping complex.

ITALTILE, KWAZULU-NATAL, SOUTH AFRICA
Signergy, a signage and product marketing company based in KwaZulu-Natal, South Africa, recently produced signage using more than 30 sheets of X-Board for the ItalTile store in the Gateway Mall, Umhlanga, South Africa.

PETER MAX POSTER CREATED THROUGH SUSTAINABLE GREEN PROCESS
Internationally known artist Peter Max continues his support of the environment by creating an exclusive poster for both SustainCommWorld 2008 events – The Green Media Show and The Business of Green Media.

NEW PRODUCTS

COREL LAUNCHES WORDPERFECT® OFFICE X4 – THE WORLD’S FIRST PDF OFFICE SUITE
Corel Corporation has released Corel® WordPerfect® Office X4, the latest version of the world’s leading alternative to Microsoft® Office.

MADICO VERSATILE GLAZING ENHANCEMENT FILMS
Madico Graphic Films exhibited key products from its range at FESPA Digital 2008. Madico’s product line-up in Geneva illustrated the array of opportunities for architectural design, POS and other wide-format glazing enhancement applications.

MINI DEMO TROLLEYS & TABLES
Manufactured specifically as a visual branding and promotional platform for use by FMCG companies for multiple use in-store product promotion, this unit has an easy-to-use modular structure which can be fully customised with a large range of branding and functional options to suit specific promotional.

REAL-TIME IN-STORE SIGN SYSTEM FROM OKI PRINTING SOLUTIONS
At the 2008 Food Marketing Institute® (FMI) Show in Las Vegas, OKI Data Americas announced the Real-Time In-Store Sign System allowing retailers to eliminate signage waste and increase reaction time by adjusting local pricing and promotions quickly and efficiently.

FAIRFIELD DISPLAY RANGE
Madhouse Graphics offers solutions that enable you to create high impact interior signs. The Fairfield Display range is a new addition to their offering.

ORION TRIO ROTATING CARROUSEL
Newly developed, the Rotating Carrousel from Identisea offers clients the perfect opportunity to display point of sale material.

MERCURY PYLON RANGE
The complete Mercury exterior pylon range from Identisea is now available in heights up to three metres.

SOME MOERSE FUNNY STUFF!

BILLBOARDS MEASURE DECIBEL LEVELS
AEG-Electrolux has installed billboards outfitted with sensors to measure noise levels. So far, they've deployed them in London, Berlin, Madrid, Brussels, and Milan. The billboards are part of a "noise awareness" campaign that's actually a marketing effort for a new "silent" washing machine. The data is also viewable online. Link to AEG Noise Awareness Blog, Link to AEG Noise Awareness site, Link to more info and video at Laughing Squid.

FAUX SKYLIGHTS AND WINDOWS
The Sky Factory deals in fake skylights and windows. Their SkyCeilings and Luminous Virtual Windows are photos of the outside that fit into standard ceiling or window grid systems. Fluorescent and LED backlighting is also available. It's like having a piece of Vegas in your own home! Seen here is a backlit Luminous SkyCeiling installed in a medical procedure room.

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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