Welcome to our titanic twenty-fourth issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly.
NEWS

JOIN A PROFESSIONAL LINE UP OF INTERNATIONAL GUEST SPEAKERS AT THE RETAIL ADVERTISING CONFERENCE (RAC LITE) IN AUGUST 2008
Caxton and CTP Publishers & Printers are bringing RAC Lite - a one day version of the American Retail Advertising Conference - to South Africa for the first time.

VISCOM FRANKFURT 2008 ENLARGES EXHIBITION AREA
Five months before opening, the International Trade Fair for Visual Communication can report a lively demand. Even at this early stage, the exhibiting companies have already booked an area 10% larger than was the case for the previous event in 2006.

DIGITAL SIGNAGE

CHIEF UNVEILS FUSION SERIES OF FIXED, TILT MOUNTS FOR DIGITAL SIGNAGE
Chief has announced the launch of the FUSION low-profile, universal mounting system. The line focuses on usability and speed of installation for digital signage and flatscreen applications. The new design, available in fixed or tilt models, was engineered to solve the most common installation problems for the professional installer and free up valuable time.

DIGITAL SIGNAGE CONFERENCE INDICATES THE DIGITAL SIGNAGE INDUSTRY HAS REACHED TIPPING POINT
Signs literally indicate that the digital signage industry has reached the tipping point, according to several presenters at the DisplaySearch inaugural Flat Panel Digital Signage Conference, which took place recently in Chicago. Specifically, many companies agreed that this market segment has transitioned from ‘perpetual pilot programmes’ to a business segment that is finally positioned to take off.  

STAIRWAYS TO E-SIGNAGE HEAVEN
Escalator users normally spend one to three minutes on the stairs, during which they like to be entertained, as there is nothing else to do apart from allow oneself to be transported up or down.

OUT OF HOME

TLC PUTS BABY SOFT® 3 PLY ON THE THRONE WITH FIRST IN SA CUBICLE WRAPS
TLC has engineered an innovative and pioneering media channel called Cubicle Wraps, a first ever in South Africa, with the initial campaign already yielding rapid success in Johannesburg, Cape Town, Pretoria and Durban.

SEMINAR ON OUTDOOR ADVERTISING REGULATIONS AND PROCEDURES
A seminar covering the latest by-laws and the implementation thereof will be held on the 9th of July 2008 at the Bryanston Country Club.  

LOOK OUT, THE ADS ARE WATCHING YOU
Digital adverts that watch your face to register if you are looking at them or 'talk' to you on your mobile could be the next big marketing innovations to hit the Middle East, says a leading industry observer.

COMUTANET INCREASES MOIRA MILLIONS’ ABSA MICRO LOAN AWARENESS
Every Easter, millions of South African Zion Christian Church’s members journey to Moira in Polokwane to worship together. The logistics involved in transporting such large numbers of worshippers hundreds of kilometres even require the organisers to hire 80% of the Putco Bus Company fleet.  

FNB PARTNERS WITH COMUTANET FOR THE LAUNCH OF THEIR SMART SUITE
ComutaNet has once again partnered with long-standing client FNB to raise awareness and drive usage for its three new Smart products aimed at the commuting market.

TAXI APPLICATION DONE IN RECORD TIME
A massive ten-month taxi campaign to drive the consumption of eggs began in April and ComutaNet’s Applicator Team (the hardworking people who carefully place the ads on the taxis) excelled themselves to meet the marketers’ deadline.  

COMUTANET'S RANK TV CAN PROVE ITS EFFICACY!
Rank TV is recognised as the leader in televised advertising communications to South Africa's 20 million economically active taxi, bus and rail commuters, reaching an unduplicated 2 500 000 daily audience. Despite this, ComutaNet regularly commissions independent research to ensure Rank TV's leadership position as an advertising channel is maintained.

PROJECTS

PERSPEX® SPARKLE ADDS A TOUCH OF GLAMOUR TO KITCHEN MAKEOVER
Having a home makeover is a dream for many people. The popular Granada TV series 60 Minute Makeover, or 60MM as it is known, aims to make those makeover dreams come true – but with a twist.

NEW PRODUCTS

ADOBE UNVEILS ACROBAT 9 SOFTWARE
Adobe Systems Incorporated has introduced Adobe® Acrobat® 9 software, a significant upgrade that will transform the process of creating and sharing electronic documents. Acrobat 9 delivers native support for Adobe Flash® technology, the ability to unify a wide range of content in rich PDF Portfolios and access to real-time capabilities for co-navigating a PDF document with colleagues.

BIRD REPELLENT
Bird-B-Gone (USA) is offering Bird Jolt FlatTrack, a low-profile, track system that emits a mild shock to birds as they land on signage, billboards and other architectural surfaces.

THE WRAP MASTER SOLUTION
Keymark introduces the new Print ‘n Wrap Graphics from Mr Clipart, a fantastic print/cut solution for superior vehicle graphics.

HP INTRODUCES FIRST AFFORDABLE COLOUR-CRITICAL DISPLAY
HP has introduced its new colour-critical computer professional display, available for less than a quarter of the cost of competing offerings. The HP DreamColor Display features a new liquid crystal display
(LCD) that provides a range of more than 1 billion colours in a 30-bit,
LED-backlit display.

EMBOSSED POSTER PAPER
InteliCoat Technologies (USA) has released Magic® GFIOP212EMB embossed, latex-saturated, indoor/outdoor poster paper.

NEW PRODUCTS FROM TOUCH OF MAGIC
Touch Of Magic have introduced three new products to their stock of specialist textile vinyls and heat transfer films, including OS Elastic PU film, Application film and OS Hologram textile vinyl.

SOME MOERSE FUNNY STUFF!

LASER-CUT TYPOGRAPHIC SCARVES
These ultrasuede scarves from MicroFactory are laser-cut with either upper-case, lower-case, or numeric characters in a close pattern.

RECYCLED TEACUP LIGHTS
Domestic Construction's "Ted Lights" are made from recycled teacups -- you can get 'em in singles or clusters.

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...