Welcome to our Ethereal Thirty-Fifth Issue of Signal - the e-mail publication for signage, design, and media news. We will be bringing you news from all around SA and the world, biweekly.
SHOWS & HAPPENINGS

FESPA DIGITAL PRINT AWARDS 2009 – DEADLINE 30 JAN 2009
As challenging market conditions persist and we face a year of global economic uncertainty, business owners, now more than ever, are looking at ways to differentiate themselves and stand out from the competition. What better way is there to demonstrate a company’s imagination, innovative solutions and ability to establish a truly creative partnership with clients, than to win a prestigious award that recognises their ability to do just that?

PAY ATTENTION TO POP-UP, ADVISE EXPERTS
South Africa brands looking to target consumers directly need to pay attention to Pop-Up retail marketing says Todwil Retail Solutions, a global South African-based specialist in retail marketing.

ISA SIGN EXPO OFFERS MORE BANG FOR MARKETING BUCK IN TOUGH ECONOMY
The ISA International Sign Expo 2009 (April 15-18 in Las Vegas) is more than ever the meeting-point for the entire international supply chain for the on-premise sign industry. Each year, the event brings together sign suppliers and distributors to showcase sign industry products, services and technologies to a vast audience of sign manufacturers.

A NEW ADDRESS FOR WRITING ON THE WALL
Writing on the Wall CC, a digital printing company, has recently moved from its home in Northriding, Johannesburg, to a larger premises in Kya Sands. Writing on the Wall was established in July of 2005 by Sheldon Hall, it was later registered in 2006 as a CC. In the past couple of years writing on the wall has grown to the point of having to move into a new premises due to continued expansion and growth in the industry.

OUT OF HOME

INDIZA MEDIA INTRODUCES 24 x '103 INCH' PLASMA SCREENS AT OR TAMBO INTERNATIONAL AIRPORT
Indiza Media, a subsidiary of Primedia Outdoor, has replaced its existing scroller units at OR Tambo International Airport's (ORTIA) domestic and international Arrival Terminals with state-of-the-art plasma technology screens. 

WORLD’S SLIMMEST LCD TV
Aimed at showcasing the world’s slimmest LCD TV, LG has commissioned mall advertising company Primall Media to assist in gaining brand awareness and interest in its 2008 flagship product at Pretoria based Menlyn Shopping Centre. According to research, Menlyn will expose 6 500 000 consumers to the LG’s advertising over the four month campaign spanning September to December 2008. 

 

COMUTANET MAKES BRANDING HISTORY
ComutaNet is the first media owner in South Africa to brand a fully integrated shopping mall and taxi rank, doing so on behalf of leading mobile operator Cell C. Realising the positive impact which a centralised transport and retail node has on commuter behaviour and spending patterns, ComutaNet acquired the advertising rights to brand the taxi rank in the basement of the Bloed Street Mall in Pretoria’s highly valued CBD.

ACA ON PROPOSED ALCOHOL ADVERTISING BAN
Should Government's proposed amendment to the National Road Traffic Regulations be passed, it would mean that all alcohol product advertisements or any advertisement depicting alcohol products on a variety of media will be banned. Odette Roper, CEO of the Association for Communication and Advertising (ACA) examines the proposed regulation and sheds light on the effect it is likely to have on the advertising profession. 

MOZAMBIQUE DSTV PROMOTION
What's New Media (Pty) Ltd have recently proven that by having a mobile medium they can reach virtually any location; even those hard to reach areas where static billboards may not be available. These locations include countries outside of South Africa and within the SADC region.

NEW PRODUCTS

A NEW EASY TO INSTALL EXHIBITION SYSTEM TRAVELS THE WORLD
The Peazy™ System is a simple attachment device that works with standard octanorm stands constructed at exhibitions worldwide. It means that you can design with freedom and cover all the structural poles (octanorms) with seamless graphics - giving you a more effective stand presence and at a cost effective price.

RAPID TELESCOPIC FLAG
The Rapid Telescopic from Right Stuff takes the Telescopic Flag a step further with it's one-piece elasticised aluminium pole and shock cord, making assembly quicker and easier. The unit is designed so that the flag remains open at all times, regardless of the wind, and is supplied with a spinning spike to facilitate the natural rotation of the pole in the breeze, thus alleviating any potential stress on the pole.

‘PANTOUCH CLEAR’ FRAMES WITH ‘FLOATING’ LCD AND FULL TOUCH-SCREEN INTERFACE
Pandigital has unveiled its new PanTouch Clear line of digital photo frames, which delivers a dramatic new design marked by creating the perception of ‘floating’ digital images.

HP MAKES PRINTING FROM YOUR IPHONE A SNAP
Confused about what to do with those blurry 2-megapixel camera phone pictures you've taken with your iPhone? On the off-chance you want to print them, HP has released a wireless printing application available to download for free from the Apple App Store.

SOFTWARE HINT
DIGITAL SIGNAGE

THE TOP 10 DIGITAL SIGNAGE TRENDS FOR 2009
Trend #1: Content is the next main talking point for the industry
This will be a pivotal year for great content. As an industry, we now have great, proven technology to deliver messages across DOOH networks, so now what? Dare I say it? I have to! “Content is King.” Why?

DIGITAL SIGNAGE EXPO TO SHOWCASE NEW PRODUCTS AT FEBRUARY 24-26, 2009 LAS VEGAS SHOW
Digital Signage Expo 2009 will present the newest, most cutting edge technology in the digital signage, interactive technologies and out-of-home network industry on February 24-26, 2009 in Las Vegas. The following includes some of the over four dozen new and innovative products that attendees will have the opportunity to be the first to see:

 

VISIX DELIVERS INTERACTIVE ROOM SIGN LINE
Visix, Inc., has released its new interactive room sign line – the most comprehensive solution of its kind in the digital signage industry. Visix’s interactive MeetingMinder™ room signs are available with 10.4-inch or 15-inch displays that can be wall-mounted or recessed.

PROJECTS

UNIQUE MULTI-SENSORY MULTIMEDIA PROJECT REVIVING THE ANCIENT ROMAN-BYZANTINE CITY OF SCYTHOPOLIS
C-nario and Disk-In Pro have completed a unique multi-sensory multimedia project in the archeological site of Beit She'an (Scythopolis) in Israel. The project revives the daily life of the ancient Roman-Byzantine city of Scythopolis, and the tragedy that occurred to this city – an earthquake that destroyed Scythopolis in 749 CE.

MAZDA IN-STORE SIGNAGE ROLLOUT
The Product Genesis Design Company in Johannesburg recently implemented the rollout of a sophisticated display system, for a number of Mazda dealerships around South Africa. PSD chats to Product Genesis MD Gavin Steer, about the essentials in providing an eye-catching and informative system of in-store signage.

VISTA SYSTEM'S ELEGANT AND NOTICEABLE TRIANGULAR PYLONS WERE RECENTLY INSTALLED AT THE MEDICI RICCARDI PALACE IN FLORENCE, ITALY
Vista System International, a world leader in modular curved frame technology (MCFT), with SA exclusive distribution centre at Red Hand Sign Supplies LTD, Johannesburg, recently supplied its elegant and noticeable triangular pylons to direct the visitors of the exhibition: Raffaello – “La Madonna del Cardellino ritrovata”, at the Medici Riccardi Palace in Florence, Italy.

SOME MOERSE FUNNY STUFF!

THE COOLEST TATTOO's YOU WILL EVER SEE
Always wanted a tattoo but afraid of what your boss will say? Thanks to a fascinating new technique you can cover yourself in body art and no one will be the wiser, unless they see you in the dark, which is the only time these tattoos are visible.

THE IPOD CONCERTO TABLE
Always wanted a piano but can't play? Add a bit of drama to your interiors with this quirky design, the concerto table, a multipurpose dining table built in the shape of a piano.

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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