Welcome to our Feisty Forty-Third Issue of Signal - the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.

Dear Clients,
We would like to take this opportunity to apologise on behalf of our website hosting company –Webapps.

We experienced unforeseen technical downtime with our server after an internationally renowned hacker from Turkey managed to enter the secure environment and delete all sites hosted twice! 

SHOWS & HAPPENINGS

AFRICA PHOTOGRAPHIC AWARDS
The Africa Photographic Awards entices a worldwide audience of amateur and professional photographers with a broad spectrum of photographic categories and the largest prize pool ever offered for a photographic competition, being in excess of three million Rand. The main prizes have been donated by the distributors of Nikon in South Africa, Toyota, Kenya Airways and Sabi Sabi game lodges.  

READ PRACTICAL SIGN & DISPLAY MAY/JUNE ISSUE ONLINE
The May/June issue of Practical Sign & Display, the premiere journal for the signage and display industries, is now available as a digital magazine on www.signafrica.com. Since its launch date on the 18th March 2009, the first edition (March/April) of the online page-turner received over 2232 readers.
Please click on the following link:
www.signafrica.com/FlashMag/ to read the online version of the current issue of Practical Sign & Display. 

OUT OF HOME

SUPALITES – THE MOST POWERFUL OUTDOOR MEDIUM EVER TO BE LAUNCHED IN SA
Brand new on the streets of Joburg this month is an exceptional outdoor advertising medium that will deliver the most powerful outdoor impact available on the market. Outdoor media innovator The ADreach Group is proud to announce the launch of Supalites. Supalites are large illuminated advertising signs repetitively positioned at close proximity to road traffic to deliver the most commanding campaigns ever seen in SA. 

WIDEOPEN PLATFORM PROVIDES IMPACT FOR THE IPL
Cricket fans have been left certain about the duration and sponsors of the Indian Premier League (IPL), thanks to Wideopen Platform’s three large format sites in Johannesburg and a key site in Cape Town. The heat is on until the end of May 2009. Targeted at LSM’s 5 – 10, the IPL large format advertising campaign runs from April to the end of the IPL to ensure targeted consumer exposure. 

VIRGIN ATLANTIC AND PRIMALL ASSIST CONSUMERS WITH TIGHT BELTS
UK airline carrier Virgin Atlantic, in partnership with Primedia Unlimited subsidiary Primall Media, is flighting a digital touch screen campaign in South African shopping malls to alert consumers of its affordable International economy flights.  

SANLAM INVESTS WITH WIDEOPEN PLATFORM
With many consumers concerned about where, if, and how much to invest, Sanlam Investment Management (SIM) is taking the opportunity to educate and communicate with motorists, pedestrians and commuters through Wideopen Platform’s large format outdoor branding.  

NEW PRODUCTS

MACAL® GLASS DECOR 700
A translucent, high-performance indoor and outdoor film, ideal for producing decoration of windows and glass decor for an etched, frosted or sandblasted effect. It is available in two matt finishes: frosted or dusted and 5 matt colours. Rolls of 1.23m x 50m (48in. x 164ft.)  

FLEXSIGN SYSTEM
The parking lot is the first impression of a shopping mall or corporate building. Bush Telegraph Signs have introduced their FlexSign system as a solution to prevent parking lot sign posts and bollards being damaged by vehicles and trolleys.  

THE SPORTS / SOCCER TUNNEL
One of the many ways to make a statement with your marketing campaign is to use outdoor branding products. The Sports Tunnel exceeds expectations by being the main focal point at the start of a Soccer match during the globally focused 2010 World Cup. 

TEX-FRAME V2
Tex-Frame have done it again, creating new innovative idea’s to ensure you get quality at affordable prices. Tex-Frame V2 is a new and uncomplicated design feature added to the Tex-Frame aluminium system. It works as a permanent clip option enabling it to be doubly cost effective for the Tex-Frame-wall-mounted unit as well as the Top-loaded and Front-loaded application.  

ECOTEK LIGHTING DEVELOPS LED RETROFIT KITS FOR MENU BOARDS TO INCREASE ENERGY EFFICIENCY AND REDUCE COST
EcoTek Lighting has announced the development of an energy efficient Retrofit Kit for converting menu boards that use fluorescent lamps into menu boards with Direct LED Backlighting (DLB). EcoTek Lighting’s unique LED backlighting engineering delivers extraordinary illumination levels and cutting edge energy efficiency by incorporating powerful solid-state LED (Light Emitting Diode) panels.  

SOFTWARE HINT
DIGITAL SIGNAGE

NEW FOGSCREEN® R-SERIES PROJECTION SCREEN FOR RETAIL AND DIGITAL SIGNAGE
The FogScreen® projection screen produces a thin curtain of ‘dry’ fog that serves as a translucent projection screen, displaying images that literally float in the air. The result: stunning, attention-demanding displays - which is why FogScreen projection screen is used so often at product launches, trade shows, restaurants, nightclubs, museums, casinos and other venues. 

ACCUWEATHER ADDED TO EXPRESS
Digital signage company .advancedMethod has announced that it has added AccuWeather, a weather, news and information provider, to its express digital signage system. Through this partnership, express users will now have the option of including AccuWeather’s reliable and engaging content as part of their messages.    

PROJECTS

BIG3D TAPPED BY 20TH CENTURY FOX FOR WOLVERINE LENTICULAR POSTER
When 20th Century Fox insisted on the best for their lenticular poster campaign for their summer blockbuster, Big3D was the obvious choice. One of the most highly anticipated films of 2009, X-Men Origins: Wolverine got the Big3D treatment with a stunning 3D animated lenticular poster. Showcased in theater lobbies across the country, the poster was a critical element in building anticipation for the latest installment of the X-Men film saga. 

VISTA SYSTEM'S WAY-FINDING SIGNS INSTALLED AT CCFM – CANADA
Vista System International recently supplied its elegant, easily updateable way-finding signs to iMAGiNATiON iNK LTD for installation at CCFM – a big and complex cultural centre building located in Winnipeg, Canada. 

SEEN IN THE BEST LIGHT: TREMENDOUS COST AND ENERGY SAVINGS WITH STREET LIGHTING FROM TRIDONICATCO
Protecting the environment, easing the pressure on the local budget and benefiting from the latest technology – three good reasons for upgrading street lighting. TridonicAtco offer pioneering technology that is easy to install and very quickly provides significant savings. Rednitzhembach is a good example of how this works. 

AVERY GRAPHICS ULTIMATE CAST VINYL USED TO MARK ONTRAC FLEET
Avery Graphics has announced that two of its ultimate cast vinyl products will be used to rebrand more than 150 OnTrac tractor and semi-trailers by GatorWraps in Canada. GatorWraps and OnTrac chose Sapphire Blue with Easy Apply technology and Sunshine Yellow Avery 900 Ultimate Cast Opaque Permanent (formerly A-9 Opaque Series) vinyl to match the OnTrac's redesigned logo to mark its fleet. The installation process has begun and will be ongoing. 

SOME MOERSE COOL STUFF!

USB Air-Conditioned Shirt
Feeling hot? 

Bra, It's What's for Dinner
The My Chopsticks Bra is yet another triumph of Japanese/German novelty underwear company (aptly named) Triumph International. In accordance with the Japanese dining table theme, the right cup is reserved for rice while the left is for miso soup. 

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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