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Welcome to our Fabled Forty-Sixth Issue of Signal - the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
  Sign Africa 2009
SHOWS & HAPPENINGS

NEW LOOK PRACTICAL SIGN ISSUE NOW ONLINE 
Practical Sign & Display is now Practical Sign & Digital Graphics, sporting a fresh new look with the same superior content for the national sign and graphic industries. The new look July/August issue is now available as a digital magazine on www.signafrica.com as an online page-turner. Please visit http://www.signafrica.com/FlashMag/ to read the online version. 

FESPA MEXICO ATTRACTS MAJOR PLAYERS
FESPA Mexico (Centro Banamex, Mexico, August 27-29, 2009) is attracting a growing exhibitor community, with major players such as Fujifilm Mexico and Canon Mexicana, confirming their most significant presence to date, along with a host of other international vendors such as HP Mexico and EFI VUTEk, and regional players such as Celupal Internacional, DT Tec, Rodatec, Euroneon, Plastimundo, Avance y Tecnología en Plásticos, Fauna Insumos Digitales. 

  WONSA
OUT OF HOME

ENTRIES FOR 2009 OHMSA AWARDS OPEN
The Out of Home Media Association (OHMSA) opens entries for the 2009 OHMSA Awards. 

COCA COLA SHOW FIFA SPONSORS HOW IT’S DONE
If you were a first tier FIFA 2010 World Cup and Confederations Cup partner and a key international player in the soft drinks industry, how would you go about optimising your advantage over your competitors? 

AD OUTPOST SAVES 70% ON CONSUMPTION OF BILLBOARD WITHOUT COMPROMISING QUALITY
LED Illumination Solutions were able to offer a solution to Ad Outpost whereby they lit up a 20m x 5m high billboard in Centurion saving 70% on the electrical consumption. The initial proposal was that LED Illuminations would supply 8 x 24V lights to light up each side of the billboards and the lights would run off batteries that would be charged by solar panels.  

PRIMALL MEDIA INVITES CONSUMERS TO ’SPOIL YOURSELVES’ WITH MCCAIN’S HOME FRIES
McCain Foods has secured a month-long national shopping centre campaign across Primall Media’s superior shopping centre platforms, promoting its Home Fries with a call to action to ’Go on, spoil yourself’. 

INNOVATIVE MOBILE PROJECTIONS WIN LOVELIFE FOR WIDEOPEN
Primedia Unlimited subsidiary, Wideopen Platform, with its unique product offerings, was contracted to run a targeted four week Mobile Projection campaign in Johannesburg, Durban and Cape Town for national HIV prevention organisation loveLife. The L2M3, loveLife, Make Your Move campaign served as a teaser to its larger strategy entitled ‘Make YOUR Move’. 

PRIMALL MEDIA BRINGS PUMA LIFT CAMPAIGN TO SA MALLS
High fashion sports brand Puma has commissioned Primall Media to strategically launch its new funky lightweight footwear across 14 malls nationally for a six week burst. Puma is dominating Primall’s innovative Digital Touch Screens and mall advertising platforms during the intensive brand awareness launch.

NEW PRODUCTS

SPANDEX INCREASES BUSINESS OPPORTUNITIES FOR PRINTERS WITH NEW ENVIRONMENTALLY-FRIENDLY, NON-PVC MEDIA
Spandex, the pioneering one-stop supplier of complete and innovative solutions to the digital printing and sign making industries worldwide, has expanded its ImagePerfect™ range of media with new environmentally-friendly, 100 percent PVC-free materials. Specifically designed for large format digital inkjet printing, the new materials are compatible with all eco-solvent and solvent inks, as well as UV-cured inks and are suitable for use in an extensive range of indoor and outdoor signage applications. The new ImagePerfect™ polyolefin products are both plasticiser and chlorine-free and feature a specially developed top coating for vibrant, high quality printability.  

SOFTWARE HINT
DIGITAL SIGNAGE

COCA-COLA’S NEW INTERACTIVE VENDING MACHINE WINS GOLD AT CANNES
A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes Lions International Advertising Festival. The festival, widely considered as the world’s premier showcase for excellence in advertising and design, concluded over the weekend in Cannes, France. 

A COMPREHENSIVE VIEW: DIGITAL SIGNAGE DAYS AT VISCOM
Whether as a digital direction sign or an interactive sales assistant: digital signage is dynamic communication with an immense potential for growth. viscom, the International Trade Fair for Visual Communication realised this at a very early stage and has been covering this exciting topic since 2007. 

IPHONE UPGRADE PERFECT FOR DIGITAL SIGNAGE
Apple has recently released the updated beta version of the iPhone software 3.1. This is going to be restricted to application developers only and not for the every day user. 

PEPSI COMMERCIAL AIRS ON GLASSES-FREE 3D DISPLAYS IN DUTCH SUPERMARKETS
Within the next few months, multiple xyZ 3D Displays will be rotating through a large number of supermarkets in The Netherlands, showing a unique 3D commercial of the “Pepsi Foot Volley” campaign.   

  Display Mania
PROJECTS

VISTA SYSTEM'S MODERN DESIGN AND EASY TO INSTALL SIGNS WERE RECENTLY INSTALLED AT THE “ONE&ONLY” HOTEL IN CAPE TOWN
Vista System International, a world leader in modular curved frame technology (MCFT), recently supplied way finding signs to Claude Neon for installation at the One&Only Hotel Resort in Cape Town’s V&A Waterfront. This momentous project called for a very fast turnaround time – some 400 Vista signs were delivered all within 5 days of order placement.

  Golf Day
SOME MOERSE COOL STUFF!

B-membrane Laptop/Desktop
Concept computer designed by Korean designer Won-Seok Lee. No bulky monitors, just a UFO shape system that displays screen like a projector.  

Ping Pong Door
Designed by Tobias Fränzel, this innovative door turns into a ping pong table when needed. After the game is finished, it goes back to being a regular door. 

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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