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Issue 57 - January 2010
Welcome to our Fifty Seventh Issue of Viscom Africa (formerly Signal Online News)- the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
SHOWS & HAPPENINGS

VISCOM AFRICA 2010 – THE SHOW FOR VISUAL COMMUNICATIONS
Viscom Africa is the show for Visual Communications for the end user of all things signage. A dedicated exhibition for the end users, will take place from 8 - 10 September 2010 at the Sandton Convention Centre in Johannesburg.  

SIGN + DIGITAL GRAPHICS ROADSHOW KICKS OFF IN DURBAN ON 4 FEBRUARY 2010
Practical Publishing launched a significant line-up of events for 2010 including the Sign + Digital Graphics Roadshow which kicks off in Durban for a one-day event on 4 February 2009 at the International Convention Centre in Durban from 9am – 6pm in Hall 2 C,D,E. Entrance is free and you can register online at www.signafrica.com 

WRAP2THEMAX WINNING ENTRY FOR DECEMBER 2009
In a month that would be traditionally very slow for any websites, the web based wrap2theMax vehicle wrap design competition saw a dozen high quality entries roll in. The winner of the December round is local designer Norman Calmeyer from CarWraps.co.za.  

THE NEW GSW FASHION AND TEXTILE DIVISION AND TRAINING ACADEMY IS LAUNCHED FOR 2010 OPPORTUNITIES
Graphix Supply World, Africa’s leading one-stop supplier to the sign, digital printing, textile and graphics related industries officially launched new GSW Textile division last December at an Open House Event, at the GSW. At the exclusive 2-day event, new products were on display and demonstrated, with overseas representatives giving tutorials and presentations.  

NEW ONLINE DIRECTORY HELPS AGENCIES AND MARKETERS FIND A DIGITAL PRINT SERVICE PROVIDER
HP launched the PSP Network, an on-line service that enables print buyers to find local print service providers (PSPs) to produce applications from business cards, professional photobooks, POP/POS displays, exhibition signage, vehicle graphics, billboards, labels, flexible packaging and more.  

PRE-REGISTER NOW FOR FESPA 2010 FOR A CHANCE TO WIN AN IPOD TOUCH
Visitor pre-registration for FESPA 2010 (22 – 26 June 2010, Messe Munich), the industry’s largest global imaging event is now open. All those who pre-register before 26th February 2010 will be entered in a draw to win an IPod Touch.  

BIG ARNIE FRONTS STARLEATON'S EVERGREEN DIGITAL FABRIC
At a recent Symposium on Low-Carbon Fuels, California Governor and former movie megastar Arnold Schwarzenegger spoke to the audience in front of a digitally-printed banner produced on Evergreen Jet Tex fabric from Dickson Coatings.  

EXHIBITORS AND SPONSORS FLOCK TO FESPA 2010 AS MARKET-LEADING GLOBAL IMAGING EVENT
Exhibitor bookings for FESPA 2010 (22 – 26 June, Messe Munich), FESPA’s flagship global event for screen, digital and textile printing, continue to build momentum with 25,000 square metres of exhibition space already contracted. More than eight months before the show, over three quarters of the total exhibition area is now committed.  

MADICO LAUNCHES NEW LOOK WEBSITE FOCUSSED ON GLAZING ENHANCEMENT FILMS
UK-based, Madico Graphic Films has re-launched the dedicated on-line portal for its growing range of environmentally-friendly, UV and eco-solvent inkjet, and thermal transfer printable window films. The new look website – www.glazingenhancement.com – has been completely overhauled to focus on the broad and innovative applications achievable with Madico’s portfolio, including: branding and advertising, interior and retail design, privacy and manifestation, and safety.  

LOMOX TO BRING OLED DISPLAYS TO MARKET IN 2012
The Carbon Trust, a United Kingdom-based nonprofit set up by the British government, has awarded $720,000 to fund new lighting technology that could lower your power bill and carbon footprint in the next few years. The money is going to a company called Lomox, to seed further development of organic LED technology. OLEDs use about half the power of fluorescents for a given light output, or about 1/9th the power of a traditional light bulb.  

 WONSA
OUT OF HOME

JOBURG INTRODUCE NEW BY-LAWS – GONE ARE THE 10 YEAR APPROVALS
Joburg published new by-laws on 18 December 2009 and have shocked the industry by revoking the 10 year approval period. Although they have amended certain contentious provisions the bulk of hardship created by the 2008 by-laws are still there. 

FIFA – EVERY GAME HAS ITS RULES
With the recent spate of marketers, agencies and media owners receiving a firm rap over the knuckles from FIFA, OHMSA (Out of Home Media South Africa) has found it necessary to remind the industry and marketers of the marketing and advertising guidelines related to the 2010 Soccer World Cup in South Africa. 

THE OHMSA AWARDS 2009
Now in its third year, OHMSA is calling for creative entries in the 2009 OHMSA Awards. Aimed at awarding local creative talent, the OHMSA awards seeks to promote an appreciation of excellence in outdoor advertising. The medium itself has grown year on year, with a plethora of creative work which is highly visible and truly deserves the recognition that an OHMSA Award gives.  

BEAUTIFUL STREETS IN JOBURG FOCUS ON WELCOMING TOURISTS IN 2010
Street beautification sites selected for upgrade ahead of the 2010 FIFA World Cup are aimed at presenting the best face of Joburg to tourists visiting our City next year. 

FNB KICKED OFF THEIR WORLD CUP 2010 CAMPAIGN 
In December last year FNB kicked off the World Cup campaign by utilising full wrap bus branding on Tractor Transits/CK Outdoor Golden Arrow bus fleet. All 10 buses were wrapped in time for the December the 4th draw and will be emblazoned with FNB’s World Cup creative until the end of the tournament in July 2010. 

WIDEOPEN PLATFORM CREATES A THIRST FOR GLACIER VITAMIN WATER
ABI’s Glacier Vitamin Water is creating a massive thirst for its brand in Johannesburg and Cape Town, thanks to two of Wideopen Platform’s strategically located outdoor building wraps. 

TLC TASKED TO ASSIST SAB DELIVER ITS ‘REALITY CHECK’ MESSAGE
South African Breweries has contracted Primedia Unlimited subsidiary TLC to promote its ’reality check’ alcohol awareness campaign until March 2010. TLC will flight the campaign across its washroom network in Style and Sports Bars and in TLC’s brand new Soweto Nightlife and Outlying Sport Bar holdings. The partnership will ensure that SAB dominates 370 venues countrywide for the campaign duration. 

 Display Mania

TLC AND L’OREAL CAPTIVATE LADIES IN CHANGE ROOMS
Primedia Unlimited subsidiary TLC has for the first time been awarded an advertising contract to drive sales for L’Oreal / Soft Sheen Carson’s anti-perspirant deodorant, Sadie. The brand will focus exclusively in TLC’s fashion fitting room holding for October within Jet and within Ackerman’s for February, March and April.

TLC AND VODACOM INSURANCE MAKE CONSUMERS LOOK TWICE
To promote its phone insurance product, cellular provider Vodacom has returned to Primedia Unlimited subsidiary TLC for a unique washroom advertising campaign. The promotion aims to communicate the necessity of having cell phone insurance based on how easy it is to misplace a phone, and the subsequent costs involved in replacing it.  

CORICRAFT AND PRIMALL MEDIA - EXCEPTIONAL VALUE FOR MONEY
November saw the Coricraft store located at The Glen Shopping Centre enjoy top-of-mind status among value shoppers and home owners, thanks to Primedia Unlimited subsidiary Primall Media’s captivating mall media platforms.  

PERNOD RICARD EXTENDS TLC PARTNERSHIP FOR HAVANA CLUB
Determined to keep its communication strategy and brand exposure fresh and evolving, TLC’s long-standing client Pernod Ricard has extended its Mirror Media advertising contract with the Primedia Unlimited subsidiary. The renewed space will be used over the 2009 festive season and early 2010 for Pernod’s Imported Cuban Rum brand Havana Club.  

OHMSA AWARDS SUBMISSION DATE EXTENDED
Due to the overwhelming response from Media Owners and creative agencies, the OHMSA Awards organising committee has decided to extend the submission date for entries to18 January 2010.

NEW PRODUCTS

POSEIDON FREE STAND KIOSK
This interactive kiosk from Mustek Digital Signage Solutions, allows multiple e-commerce applications to be deployed in a single unit. Designed for business locations where space is extremely limited.  

EXTERIO ECO-FRIENDLY COATED INKJET PAPER NOW AVAILABLE IN SA
Cham Paper Group’s new EXTERIO eco-friendly high quality coated inkjet paper for indoor and outdoor use, is now available in South Africa. EXTERIO papers deliver excellent printing results combining outstanding wet-strength, tear strength and scratch resistance properties. EXTERIO fulfils the highest demands on advertising impact, shelf life and sustainability.  

A NEW LIGHT FIXTURE DEMONSTRATES THE FLEXIBILITY OF VISTA’S MODULAR CURVED FRAME TECHNOLOGY
Vista System International recently supplied its v200 aluminium profiles to Stobinski-ART-DE-SIGN-, a leading signage and lighting vendor located in Holzgerlingen Germany. The profiles were used to create a new elegant LED-light fixture.  

FREDRIX PRINT CANVAS: NEW SOLVENT JET CANVAS ENCORE
Fredrix Print Canvas announced the launch of Encore (901GSJ), a new solvent jet canvas created for those who demand the finest results in fine art reproduction. The Encore 901GSJ is a glossy medium textured poly/cotton blend canvas that sets the standard for DMAX, colour volume and resolution.  

Antalis
SOFTWARE HINT
HANDY TIP: Click here for a tip on how to create a Flash animation using either Illustrator or Freehand
DIGITAL SIGNAGE

2010 DIGITAL SIGNAGE TRENDS: CONTENT RULES
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.  

MEDIATILE AND PARTNERS LATEST TO TAKE A CRACK AT TWO WAY VIDEO CONFERENCING ON THE RETAIL FLOOR
The hyperbole about this is about as over-torqued as could be imagined, but overlooking that a prototype being shown off this week at CES by MediaTile and Alcatel/Lucent is nonetheless interesting. The companies have partnered to demo an interactive station that lets shoppers talk through remote video conference with product experts who, presumably, work for the vendor.  

DATA CALL INTRODUCES LIVE TRAFFIC TO THE DIGITAL SIGNAGE INDUSTRY
Data Call Technologies, Inc. (OTCBB: DCLT) today announced that it entered into an agreement with the leading global provider of digital map, traffic and location data. The scope of the agreement provides Data Call's clients with traffic maps and comprehensive traffic data for an upwards of 52 of the largest metropolitan area footprints in the US.  

MEDIATILE DEMONSTRATES INTERACTIVE DIGITAL SIGNAGE BREAKTHROUGH USING 4G/LTE NETWORK WITH NG CONNECT PROGRAMME AT CES
MediaTile, a world leading provider of cellular digital signage and SaaS management solutions, today announced a breakthrough in brand-to-consumer communications using a prototype high-definition interactive display that combines live 2-way video communication capabilities with simultaneous interactive promotional messages.  

IPOWOW! AND MEDIATILE TEAM TO DEMONSTRATE REAL-TIME VIDEO RATING TECHNOLOGY ON CELLUAR DIGITAL SIGNS AT CES
iPOWOW! and MediaTile have teamed up to demonstrate a new research technology that wraps a survey interface around any online video, allowing for collection of viewer opinion and ratings in real-time. The demo will showcase the capabilities of adding interactive audience measurement to MediaTile’s cellular digital signage solution.  

SIGNAGELIVE WINS AV FUTURES EDITORS AWARD FOR ‘BEST DIGITAL SIGNAGE SOLUTION’
signagelive has won the Editors Award for ‘best digital signage solution’ in the 'AV News – AV Futures' Awards 2010. The Award nominations are made by 17,000 European AV channel professionals who were invited to nominate their favourite AV products and brands. Nominations are assessed on the basis of product price / performance, customer satisfaction and the contribution it made to resellers’ and integrators’ businesses.  

DIGITAL SIGNAGE EXPO 2010 TO PRESENT WORLD’S LARGEST DIGITAL SIGNAGE CONFERENCE PROGRAMME
Digital Signage Expo (DSE) will present the largest Conference Seminar Programme ever staged for the digital signage industry at its international conference and tradeshow, held Feb. 23-25, 2010, in Las Vegas.  

PROJECTS

X-BOARD USED TO MANUFACTURE ECO-FRIENDLY, PROMOTIONAL STAND FOR 466664 CAMPAIGN
Cactus Gear, a company specialising in promotional clothing, recently commissioned Grosvenor Branding Solutions to manufacture a promotional stand from Xanita’s X-Board for the 46664 Campaign.

DIGITAL DECORATION ON GLASS WITH DURST’S ORGANIC SOL-GEL UV INK
Glass is definitely one of the most modern building materials, very much in demand in contemporary architecture. Although this traditional material is already omnipresent in the form of windows, roofs and doors, architects, designers and artists are very interested in a broader use of this support for decorative applications.

VISTA SYSTEM'S FLEXIBLE WAY-FINDING SYSTEM INSTALLED AT THE EVANGELISTIC MISSION CENTRE OF KIEL, GERMANY
Vista System International with SA exclusive distribution centre at Red Hand Sign Supplies LTD, recently supplied its flexible way-finding system to ‘Krausch Design’ for installation at the Evangelistic Mission Centre of Kiel, Germany. The project required a complete way-finding solution of various sizes, colours and designs, from double sided pylons to projecting wall brackets. Vista System was a perfect choice thanks to its vast collection of sign types, flexible of design and elegant features.

 Snapper Display
SOME MOERSE COOL STUFF!

Aquaduct water purify bike
Looking for weird gadgets, then check out the Aquaduct bike by IDEO. This bike is like no other bike that you have seen, thatís because once you fill the tank with water and start to pedal it will purify the water. This might be a weird gadget, but it is a great invention for the developing world.  

Defendius-Door-Chain-Is-A-Maze-Ing
Here is a security gadget with a few twists, literally. The Defendius Door Chain at first glance looks like some kind of puzzle game, which attaches to your door and the door will only open once the maze has been completed. OK, this sounds good for those wanting to gain unauthorized access but what about trying to get out, and having to complete the puzzle each time? I'd rather not have to waste time figuring out a puzzle if my home was on fire and I was attempting to escape as quickly as possible. 

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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