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Issue 58 - February 2010
 
Welcome to our Fifty Eighth Issue of Viscom Africa (formerly Signal Online News)- the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
SHOWS & HAPPENINGS

VISCOM AFRICA 2010 – THE SHOW FOR VISUAL COMMUNICATIONS
Viscom Africa will provide the ideal platform to discuss ideas with a range of industry specialist and to be inspired by specific solutions provided by the stellar line-up of exhibitors. This is an opportunity not to be missed, particularly if your responsibilities include increasing in-store sales, creating a striking store-front or effectively promoting and marketing a brand through the creation of distinctive visual communication. 

 Viscom Africa

SIGN & DIGITAL GRAPHICS ROADSHOW RECEIVES PHENOMENAL RESPONSE IN DURBAN
The first leg of the Sign & Digital Graphics Roadshow seemed to create an unusual sense of urgency in leisurely Durban, as visitors from across the KZN province descended on the city’s International Convention Centre in droves. The one-day event, which took place on Thursday, 4 February, ended with a final visitor count of 825, keeping the 20 exhibitors hard at work and ultimately pleased with the excellent turn out. 

A CREATIVE COMBINATION
Blind Vision is growing. A recent collaboration between Blind Vision and Creative Input, a well-established design company, has seen both companies now occupying the premises at 156 Beyers Naude Drive, in Johannesburg. Both Blind Vision and Creative Input now form part of the original creative suite, which boasts a full in-house graphic design studio offering from logo design concepts, business cards and websites, to large format branding such as printed blinds, pull-up banners and billboards.  

SOUTHERN AFRICA’S FIRST KORNIT DTG PRINTER INSTALLED AT PI PRINTERS IN JHB
Personalised Image Printers, promotional goods and brand specialists in Lyndhurst, Johannesburg, have recently installed Southern Africa’s first Kornit digital printer. The Kornit Thunder 932-6 is an industrial digital inkjet printer designed to meet the high quality, high-speed and low cost printing demands of the Direct To Garment market.  

FRANCHISING PREPARES FOR UPSWING WITH INTERNATIONAL FRANCHISE EXPO
All eyes will be on South Africa in 2010! This watershed year not only marks the hosting of the FIFA World Cup Soccer, the premier world event, but it will also mark the significant upswing in business and consumer confidence. Whilst all sectors of business have felt the effects of the economic recession, franchising has managed to weather the storm better than independent businesses.  

NEW TRADE FAIR DATE FOR VISCOM FRANKFURT
Viscom, the International Trade Fair for Visual Communication, will take place from 4 to 6 November in Frankfurt instead of from 28 to 30 October as originally planned. ‘With this change in dates, we want to achieve a better integration into the overall European picture of the viscom trade fairs,’ explains trade fair director Petra Lassahn.  

WRAP2THEMAX WINNING ENTRY FOR JANUARY 2010
The winner of the January round of the Wrap2theMax design competition is local TBWA Art Director, Jacquin Botha. Jacquin's unique design for the South African online dating website Dateway.co.za - stood out as it showcased how vinyl can be taken past the purely graphic and could also become the medium. This design makes use of fluorescent vinyl that glows in the dark.  

 WONSA
OUT OF HOME

LIMITS ON ADVERTISING AGAINST FREEDOM OF SPEECH – WONSA REPORTS
Are government’s encroaching on freedom of speech through legislation to ban or limit certain advertisements? Red lights on this subject is flickering in Spain where marketers will be legally banned from advertising certain beauty products and services, such as plastic surgery, before 22:00 in an effort to stamp out the growing number of eating disorders and improve the mental health of young women fixated on their weight and appearance. 

WIDEOPEN PLATFORM ‘DRIVES’ FEET TO RENAULT MEGANE
Primedia Unlimited subsidiary Wideopen Platform has strategically executed an innovative outdoor campaign for its new client, Renault Megane, in Gauteng. The outdoor campaign flights for January and February 2010. 

TLC STARTS THE PARTY FOR MALIBU CARIBBEAN RUM
TLC, Primedia Unlimited’s washroom advertising specialist, has enabled Pernod Ricard’s Malibu Caribbean Rum to make a very powerful creative statement on washroom Door Wraps. They are situated at 20 university and Technikon campuses around South Africa for three months.  

SUPERGA WALKS TALL WITH NEW BRANDED TAXI TOP CAMPAIGN
High fashion Italian shoe brand, Superga, recently hit the streets of Durban and Cape Town atop no fewer than 40 metred taxi vehicles. Assisted by vehicle branding specialist Graffiti, Superga's attention-grabbing Taxi Top promotion formed a large part of the trendy canvas shoe brand's summer communications campaign, aimed at targeting the youth holidaying on the some of the country's most popular beach spots. 

DARK & LOVELY RENEWS ADVERTISING DEAL WITH WIDEOPEN PLATFORM 
Continuing its partnership with Primedia Unlimited subsidiary Wideopen Platform, local favourite hair care brand Dark & Lovely has launched its improved Relaxer Kits to women of ethnic origin in metropolitan areas across South Africa. Dark & Lovely has secured Wideopen’s large format outdoor sites in the Johannesburg and Durban CBD’s until the end of December 2010. 

AMERICAN EXPRESS® CARDS ON PRIMALL MEDIA
According to Primedia Unlimited’s indoor advertising subsidiary Primall Media, mall advertising is an effective medium for altering consumer behaviour and swaying purchase decisions at the most crucial moment, at the point of purchase.  Global financial services provider American Express Cards has entrusted Primall Media to capitalise on this positive influence by raising awareness of American Express acceptance in SA through the My life My Card campaign. 

TRACTOR BANKS GRAND SPECTACLE ON THE BAY
Tractor Outdoor Eastern Cape has erected the largest building wrap in Port Elizabeth on behalf of First National Bank as part of their World Cup 2010 campaign. 

 Display Mania

HOW TO DEAL WITH THE CITY COUNCILS
WONSA is publishing a series of articles on how to deal with City Councils in applications for advertising approval. As an end-user of Outdoor Advertising it might be worth making sure that the company you're dealing with is aware of these laws. This is the first of the series; Prior to handing in the application: Know your by-laws

WIDEOPEN PLATFORM CREATES THE WOW FACTOR FOR FIFA
FIFA contracted Primedia Unlimited subsidiary Wideopen Platform, to put its high impact advertising platforms in motion from 1 December to 31 January 2010, with the objective of selling the remaining top-tier 2010 Soccer World Cup tickets after the much anticipated fixture draw that took place over the festive season.  

NEW PRODUCTS

ADVANCED PRINT MEDIA FOR WIDE FORMAT PRINTING LAUNCHED
As a print on plastic specialist, Marshall Hinds is confident that this long awaited product is the solution to the environmental issues that plaque many other banner materials. Not only is Imvelo 100% recyclable, South African print trials lead Marshall Hinds to believe that when it comes to print quality Imvelo is in a class of its own.  

TOP OF THE CLASS: CRYSTAL
With TALEXXchain P511-IP67 CRYSTAL, TridonicAtco is taking white light quality to a whole new level– as brilliant, robust and uniform as a crystal. TALEXXchain P511-IP67 CRYSTAL appears much whiter and brighter than traditional LED chains, setting new standards in the illuminated signage industry: crystal white. In a direct comparison with conventional LED light the difference is crystal clear.  

NEW LEXJET SIMPLE ADHESIVE VINYLS MAKE IT EASY TO PRODUCE CONSISTENTLY GREAT GRAPHICS
LexJet has announced an expanded line of LexJet Simple adhesive-backed vinyl films for producing a wide assortment of advertising graphics on inkjet printers that use low solvent, solvent, and UV-curable inks.  

XANITA ANNOUNCES X-BOARD DECOR FOR 2010
For 2010, Xanita has developed an exciting new range of decorative boards to be distributed under the X-Board ‘Decor’ brand name. Designed for lightweight, changeable wall-panels, ceiling tiles, flat-packed furniture, exhibition panels, retail display and shop fitting markets, designers and architects are able to specify X-Board Decor in one of many single or double-sided woodgrain or coloured, decorative paper foils.  

DIGITAL PRINT CANVAS FROM SELDENROD
Seldenrod, supplier of quality products and technical expertise to the printing and graphics industry, have increased their range of textile inkjet printing media with the addition of a 320gsm Artist Cotton Canvas. The new canvas complements the existing 250gsm Cotton Canvas and 210gsm Oil Canvas, which are ideal for printing and painting, posters, pull-up exhibition media and decorative pictures.  

CS&G INTRODUCES NEW ‘GREEN’ SIGN SYSTEMS
US company, Cooper Signage & Graphics (CS&G), is making its move towards more environmentally friendly products with the announcement of two new sign systems - the EarthWise Series and the Accent Series.  

DIGITALLY PRINTABLE MAGNETIC
PromoBase, PromoSteel and PromoMag provide the perfect solution for economical and rapid graphic installation used for POP displays, shop fitting, exhibition graphics, casino signage, airport applications, retail promotions, show rooms, product launches, etc.  

PORTABLE BANKING UNIT
The Portable Banking Unit was customised for Nedbank Consumer Banking and distributed around the whole of South Africa in order to take banking to all sections of the community in South Africa. The project was 10 months in development. The 2.8m x 2.8m gazebo was customised to have brochure holders, rotating mini Dart Ads on each of the four corners, as well as walls and a verandah.  

NEW DIGITAL PRINTABLE VINYL NOW IN STOCK
These cost-effective, matt and gloss vinyl's are ideal solutions and excellent value for money for indoor and short term outdoor promotional applications such as billboards, bus shelters, shop fronts, flat sided trucks, POP displays and general signage. Easy application and suitable for use on flat surfaces and non-corrugated surfaces with a very simple curve.  

Antalis
SOFTWARE HINT
HANDY TIP: Auto create paragraph and character styles in Indesign
DIGITAL SIGNAGE

NIELSEN STUDY CONFIRMS EFFECTIVENESS OF DIGITAL SIGNAGE AT POINT OF SALE
According to a new Nielsen consumer survey, ‘Awareness and Effectiveness of Digital Display Screens Installed in Grocery Stores,’ digital out-of-home media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media, according to the report.  

CHRISTIE MICROTILES: NEW DIGITAL CANVAS
Unique MicroTiles™ display technology that creates a virtually seamless digital canvas in almost any size or shape - and offers spectacular, crisp visuals at any distance - is now available from Christie®, a global leader in visual solutions for business, entertainment and industry.  

THE NEW PHILIPS SMART INSERT IS AN INDUSTRY FIRST
MMD, the company behind Philips branded LCD monitors and public signage solutions, launched the new Smart Insert solution at this year’s Integrated Systems Europe (ISE).  

1.8M (70 INCH) P701 LCD DISPLAY BY NEC
NEC Display Solutions of America, a leading provider of commercial LCD display and projector solutions, announces the addition of a new size to its P Series, the expansive 1.8m (70-inch) P701 LCD display for digital signage.  

DISPLAX UNVEILS MULTITOUCH 'SKIN' THAT TRANSFORMS SURFACES INTO INTERACTIVE SCREENS
A new large-format multitouch technology launched today by Displax, a developer of interactive technologies, will transform any non-conductive flat or curved surface into a multitouch screen.  

PROJECTS

LAVISH LAUNCH OF WORLD’S TALLEST BUILDING FEATURES HOT AIR BALLOON PRINTED ON A DURST 351
A recent article in Printweek.com details how Bristol-based Cameron Balloons created the balloon used at the opening night of the Burj Khalifa (The Caliph's Tower) in Dubai, the world's tallest building at 828m. The balloon was printed on the company's newly installed 3.5m-wide Durst Rho 351, available in South Africa by local Durst suppliers, Colorscreen.

VISTA SYSTEM CHOSEN FOR A EUROPE-WIDE TENDER FOR A CAMPUS SIGNAGE PROJECT IN TORINO ITALY
Vista System International recently supplied its durable and cost effective way-finding system to ‘Inspection Service di Elies Giovanni’ for installation at Campus I.T.C., located in Torino Italy. The client is an international Campus for professional training and head office of UNICRI, the international organisation for security.

KEWLOX FURNITURE MAKES PERSPEX® FROST A HOUSEHOLD NAME
Kewlox have been making good quality furniture – cupboards, bookcases, wardrobes, etc. for over 40 years and had mainly focused on using traditional materials. Now all that has changed and Kewlox have experienced a huge increase in sales since developing a new range of products which use Perspex® Frost in a range of beautiful, vibrant and contemporary colours.

SOME MOERSE COOL STUFF!

SOME KINDS PAPER VOODOO!
Staples have become a scourge to the office environment. Those shiny metal wires have jammed in thumbs, caught on sweaters, and torn papers. The horrors are just too numerous to mention. EmpHere is a device that staples papers together - without staples!  

POWERMAT: A REVOLUTION IN GADGET CHARGING
No more tangled mess of cords or searching for the right adaptor. Just put your enabled device on the Powermat to charge! 

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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