Hybrid Entertainment is an exciting new media channel that will be screened across an exclusive network of South Africa’s most popular restaurants, bars, coffee shops, cafés and Night Clubs including the Shosholoza Meyl Train, Airtime Vending machines and Traffic TV’ TV Screens in Taxi’s and Airline Carries’ In flight advertising on screens.
The media content is targeted and specifically produced for the current clientele in each venue. Our advertisers represent international lifestyle brands, and their advertising will at all times be elegant, sophisticated and of an extremely high quality.
Our vast network enables media houses and advertising agencies to book advertising across the whole of South Africa, reaching a new market that is separate from all existing digital media channels.
You can’t sell to someone’s who’s not listening. Or, in the case of Hybrid Entertainment, someone who’s not watching.
Today’s consumer is a far cry from the couch potatoes that media planners used to believe they were. People no longer sit on the couch waiting patiently for the commercials to inform and entertain them. People no longer slow down to read one of the thousand billboards that clutter the streets of cities. Nor do they stop talking so that they can hang on to every word of our radio commercials.
Today’s consumer has savvy. They consume media where and when they want to. They will switch off or log on when they want to, not necessarily when we choose to broadcast it them. This smarter consumer is looking for what would first be introduced as a new media landscape, one where they get to enjoy the advertising messages at their leisure.
Hybrid Entertainment caters for all areas of the market, from the lower LSM to the top LSM 10. Through our network clients have a direct link to tap into there market groups. In doing so enhancing their market share and increasing their revenue. The concept is almost one of stealth advertising, get into the consumer’s mind when he is least expecting it, staying subtlety in the background and getting the message across when he/she can’t run away. Grab the consumer’s mind and sell.
Hybrids Vast network of Media Screen’s, comprises of franchise operations such as the Cappello’s Restaurant, O’ Hagan’s Bar and Restaurant and Mobile back packs, As mentioned earlier, covering all LSM groups we have established The Shosholoza Meyl Trains, Traffic TV (Quantum minibus taxis), Mango and One1Time Airlines, The Fifa 2010 dignitary vehicles and Mobile airtime vending machines across the country.
Hybrid Entertainment will define social entertainment media and advertising; becoming the largest digital video media network in South Africa.
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