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Issue 59 - February 2010
 
Welcome to our Fifty Ninth Issue of Viscom Africa (formerly Signal Online News)- the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
SHOWS & HAPPENINGS

VISCOM AFRICA 2010 – THE SHOW FOR VISUAL COMMUNICATIONS
Viscom Africa will provide the ideal platform to discuss ideas with a range of industry specialist and to be inspired by specific solutions provided by the stellar line-up of exhibitors. This is an opportunity not to be missed, particularly if your responsibilities include increasing in-store sales, creating a striking store-front or effectively promoting and marketing a brand through the creation of distinctive visual communication.   

GET READY FOR THE NELSPRUIT ROADSHOW - LESS THAN A MONTH TO GO!
The next SIGN + DIGITAL GRAPHICS ROADSHOW is less than a month away so make sure you make a note of the date and register online to attend. Taking place on Thursday, the 18th of March 2010 at the Emnotweni Arena in Nelspruit, this will be the first event of its kind for the Mpumalanga province. The one-day event will give all visitors an opportunity to meet with suppliers and manufacturers of signage, screenprint, graphics, point-of-sale, digital print, engraving, LEDs, doming, laminating, neon, and see all the latest industry developments and trends. Entrance is free so register online now!  

FIND THE LATEST ISSUE OF PRACTICAL SIGN & DIGITAL GRAPHICS MAGAZINE ONLINE
The January/February edition of Practical Sign & Digital Graphics magazine, the premiere journal for the visual communication industries, is now available as a digital magazine on www.signafrica.com.  

NEW FESPA FABRIC EVENT SHOWCASES INNOVATION IN GARMENT DECORATION
Occupying a whole hall at the exhibition, FESPA Fabric has been conceived to give textile print professionals, garment producers, fashion technicians, retailers and apparel brand owners access to the latest sector news and developments, and a chance to see the innovative techniques, technologies and consumables that will help them differentiate and add value to their products while optimising productivity and profitability.  

SIGN & DIGITAL UK 2010 – REGISTER FOR CHANCE TO WIN AN OLD TRAFFORD VIP PACKAGE
While the main priority for visitors attending the UK’s premier trade event for the visual communications industry is to do business, there are a plethora of other reasons why attendance at Sign & Digital UK 2010 is essential. This year’s show aims to provide the visitor with the best experience yet.  

TAKING NOTE OF MY MAIN MOJO
Design and creative industry heavyweight Mohammed Jogie has left Adobe Systems where he played numerous roles including Design Evangelist and Regional Manager in MEA and Mediterranean regions. He cites his focus on authoring books and a return to his creative work as reason for leaving the company. ‘Adobe has been a great brand to have been associated with and should continue to do well,’ he says.  

 WONSA
OUT OF HOME

TBWA HUNT LASCARIS ROCKS THE OHMSA AWARDS 2009
Viscom Africa attented the recently held 2009 Out of Home Media South Africa (OHMSA) Awards where TBWA Hunt Lascaris took top honours by winning the billboard category and the coveted Overall prize for Best in Show.. 

WIDEOPEN PLATFORM BOOSTS KZN AS HOST CITY FOR FIFA 2010
To promote Kwa-Zulu Natal as a 2010 World Cup host city, KZN has for the first time contracted Primedia Unlimited subsidiary Wideopen Platform to brand the domestic arrivals corridor at the Cape Town International Airport for a period of three months. 

OUTDOOR URGES CREATIVE RETHINK
As the oldest, and perhaps the most prolific form of advertising in the public space, Out of Home Media South Africa (OHMSA) cautions advertising agencies to make better use of the outdoor medium, starting with their creative executions. 

WIDEOPEN BRINGS INVICTUS TO SOUTH AFRICAN TRAVELLERS
Nu Metro selected Primedia Unlimited subsidiary, Wideopen Platform as its advertising partner to promote the release of the much anticipated blockbuster Invictus. Making use of Wideopen’s tactically located, large format advertising space at OR Tambo, the communication reached approximately 6.4 million travellers for the two-month burst.  

STARCOM MEDIAVEST GROUP ACTIVATES AFRICA’S BIGGEST SWIMSUIT SHOOT FOR GILLETTE
The Starcom MediaVest Group (SMG) has successfully initiated South Africa’s Biggest Swimsuit photo shoot for Procter & Gamble’s Gillette Venus Breeze Swimsuit campaign. Taking place over November, 1060 gorgeous legs transformed Cape Town’s trendy Camps Bay landscape into a living sculpture, experienced by 1000’s of beach spectators and in excess of 2 million television and radio audiences. 

DEALING WITH COUNCILS – PART 3 & 4 
After the submission of an application there are several possible situations that may arise that will leave applicants waiting anxiously for six months up to a year without response. Here is how to avoid the endless wasting of time. 

WIDEOPEN SIGNS GTI, ITS FIRST INTERNATIONAL CLIENT
Primedia Unlimited subsidiary Wideopen Platform recently added UK-based Grant Thornton International (GTI) to its already extensive client base. GTI has signed the large-format Outdoor company for a three-month campaign, running from January to March 2010, to launch itself into the South African market. 

PRIMALL MEDIA HEARD ABOUT THE MORGAN’S, DID YOU?
As a strategic build up to the movie release, Did You Hear About The Morgan’s? Ster-Kinekor contracted Primedia Unlimited’s mall media specialist, Primall Media, to predominantly target female shoppers at selected national shopping malls in January. 

 Display Mania

STARCOM GIVES PUMA TRADITIONAL MEDIA IN A NON-TRADITIONAL WAY
Puma’s Love = Football campaign was taken around the country, literally, thanks to full service media agency Starcom’s ingenious multi-media advertising strategy.

NEW PRODUCTS

SOLVENT PRINTABLE TEXTILE FROM IMDM
IMDM introduced its 75D Eco-solvent directly printable flag textile with no dye sublimation needed. This textile has excellent printability with 80% strikethrough as well as being fully ironable. Cold and hot cut possible with no fraying or brown edges. Good weather and tear resistance makes it ideal for flag, banner wall, interior tent decoration and table overlay printing. Media widths are 1.37 and 1.52 wide.  

STATIC CLING FILM FROM SELDENROD
Seldenrod, supplier to the South African graphics industry announces its newest addition - Static Cling Film. Previously stocked only in sheet format, this new film is now also available in roll format for screen and digital printing. The static cling vinyl adheres without glue to glossy surfaces and is ideal for window decals, teaching aids, toys and POP displays.  

REFLECTIVE VINYL FROM MAIZEY
Maizey Plastics launched the TM Reflective Vinyl range, which has passed European standards (EN Certificate). The following product ranges are available:  

ASLAN DOUBLE-SIDED, WHITE BLOCKOUT FILM FOR DIGITAL PRINTS
In any salesroom, glass surfaces always catch the eye, making them ideal for displaying advertising messages. But their downside is that the motifs printed on the digital printing film shine through and appear back to front on the reverse.  

MARK BRIC INTRODUCES CABRIO INTO ITS BANNERUP LINE
Mark Bric Display Corporation has introduced BannerUp Cabrio into its Mark Bric BannerUp product line of retractable banner stands. The new Cabrio is the first banner stand to feature interchangeable logo plates for easy branding and customisation.  

DIGITAL PRINTABLE PHOTO LUMINESCENT VINYL
Cape Town based supplier of quality products and technical expertise to the printing and graphics industry, Seldenrod, has introduced a remarkable new digital printable photo luminescent vinyl. Adding to the company’s plotter version, there is now also a PVC based photo luminescent film for digital printing. The film is mainly used in emergency and safety sign applications.  

MACTAC GLASS MOVIE™ FILM TURNS SHOP WINDOWS INTO DIGITAL DISPLAYS
Shop windows and glass partitions are usually covered either with static images or unimaginative graphics. The new MACtac Glass Movie films, available in South Africa from Synchron, allow rear projection to animate shop windows. These filmic constructions can be applied onto synthetic or natural glass and the movie-style pictures are projected from behind the glass surface, enabling them to be viewed by those passing by outside for added impact.  

TURN ANY STANDARD EXHIBITION CUBICAL INTO A ‘CUSTOM DESIGNED’ STAND
The CURV Octa–Clip poster display system allows one to dress a standard exhibition stand in just a few minutes. Like all CURV poster frame systems, poster changes are a breeze and graphics can be pre-loaded so as to eliminate hassles on site.  

A NEW BRANDING IDEA FOR PROMOTIONS AND EVENTS
The cap would be great for football, cricket or rugby games. It can be given out as a promo item, or sold to fans. The launch of the Cool Cut Cap will get any marketer excited. Anything can be printed on the cap because it's just paper.  

Antalis
SOFTWARE HINT
HANDY TIP: Click here for a tip on how to crop and straighten Photos In Photoshop CS3
DIGITAL SIGNAGE

CHRISTIE INTRODUCES LX505 AND LX605 PROJECTORS
Christie® has announced the launch of two new projectors, the Christie LX505 and Christie LX605. Targeted to the Pro A/V market, these versatile projectors offer the latest in LCD technology enhancements. Additionally, both projectors feature 3D Keystone™ technology, a new four-corner geometry correction function for versatility in projector placement and easy display set-up.  

GESTURETEK GOES TO THE OLYMPICS
GestureTek’s video gesture control software for interactive displays, games, and entertainment is being used in several exhibits in Vancouver, Canada during the Olympics. Ontario House and Netgenetix are just a few of the organisations that have chosen GestureTek’s interactive solutions.  

BMW DEALERSHIP USES DIGITAL SIGNAGE TO BOOST SALES
A California-based BMW dealership recently hired Los Angeles-based audio/video custom installation firm DSI Entertainment Systems to upgrade their facilities. The installation features high-brightness Digital Projection TITAN 1080p projectors that enable the dealership to display digital messages and high-definition video in key high-traffic locations.  

VISUAL PLANET PUSHES THE BOUNDARIES OF TOUCH-FOIL TECHNOLOGY
Visual Planet has announced that its ViP Interactive Foil now pushes the boundaries of through-glass projected capacitance touch-foil technology to 167 inch diagonal active area. This translates into standard display formats of up to 146 inch diagonal in 21:9 cinema screen format, and 116 inch 16:9 format. With a completely flexible manufacturing process, Visual Planet can meet the needs of new customisable display technologies that have recently come to market.  

THE IMPORTANCE OF BIG
It’s a simple formula, really. The bigger something is, the more likely it will be noticed. That formula is particularly true with digital signage – an emerging technology that is still struggling to gain a real foothold in the sectors where it should really thrive: retail and public spaces.  

HYBRID ENTERTAINMENT
Hybrid Entertainment is an exciting new media channel that will be screened across an exclusive network of South Africa’s most popular restaurants, bars, coffee shops, cafés and Night Clubs including the Shosholoza Meyl Train, Airtime Vending machines and Traffic TV’ TV Screens in Taxi’s and Airline Carries’ In flight advertising on screens.  

PROJECTS

MACTAC SPONSORS SELF-ADHESIVE FILMS FOR ‘(ANT)ARCTIC MATTERS’ EXHIBITION
The ‘(Ant)Arctic Matters’ exhibition presents an artistic view of the fascinating but precarious beauty of the North and South poles. Following its environmentally conscious policy, MACtac, available in South Africa from Synchron, co-sponsored the exhibition by offering self-adhesive films for printing and protecting the digital graphics. The impressive visuals helped this unique exhibition contribute to the protection of the environment.

AVERY GRAPHICS FILMS USED TO CREATE BUD LIGHT HOUSE
One of the most highly anticipated and promoted Anheuser-Busch commercials developed for Super Bowl XLIV, the Bud Light ‘Light House,’ was wrapped with Avery Graphics MPI 1005 Easy Apply RS, available in South Africa from local Avery distributors, and DOL 1360 Gloss by SkinzWraps, Inc.

VISTA SYSTEM’S DIGITAL SIGN PYLON INSTALLED AT RESORT AT MARINA VILLAGE
Vista System International, with SA exclusive distribution centre at Red Hand Sign Supplies LTD, Johannesburg, recently supplied its state of the art Digital Sign Pylon, featuring Mëmo Media’s technology, to ‘Images Graphic Specialties, Inc.’ for installation at Resort at Marina Village, Cape Coral, FL.

CHRISTIE DOES A TOUR OF THE WORLD'S AIRSHOWS IN THE FUTURE A350
Following the Le Bourget Airshow in June 2009 and the Dubai Airshow in November 2009, eight Christie 3-chip DLP HD10 projectors will give visitors at prestigious airshows around the world an insight into the Airbus history books and the lowdown on its future A350 wide-body jet.

SOME MOERSE COOL STUFF!

FINALLY! A POCKET THAT CAN TAKE THE IPAD
I knew the iPad would change men's fashion irrecoverably. The portable 10" screen tablet computer is either going to have men toting man-bags or it will do something very strange to men's pockets. Today I saw a vision of one of those possible futures, it's above. Some beautiful photoshop work from ohno!doom! has brought us the big ass pocket jeans - trousers capable of carrying an iPad. I won't say it's stylish, I'll just say that it would definitely carry it. I'll also add: don't sit down with that expensive machine on the wrong side of your buttocks.  

MUGSTIR FROM QUIRKY REINVENTS THE SPOON
You know they way they say "oh don't reinvent the wheel".. well the team at Quirky have obviously taken that to heart, because they have only gone and reinvented the spoon.  

FUNNY SIGNS
They lurk everywhere - just waiting to catch us unsuspecting. On street corners, on the sides of buildings, on cars and even in the middle of veld - watch out, they will leave you laughing helplessly...

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