Primedia Unlimited subsidiary Wideopen Platform recently added UK-based Grant Thornton International (GTI) to its already extensive client base. GTI has signed the large-format Outdoor company for a three-month campaign, running from January to March 2010, to launch itself into the South African market.
Wideopen’s Sales Director Ryan Cohen says, ‘Wideopen is extremely proud to have GTI onboard, especially as it’s our first international client.’
GTI, a tax, audit and advisory financial institution, aims to sink its teeth into the upper LSM South African market with its campaign, ‘Big Decisions Follow You Around’. It asks consumers, ‘The Recovery Will Come. Will We Be Ready?’
According to Cohen, GTI has selected two giant-sized building wraps to get its message across. ‘One is situated in Johannesburg on William Nicol in Hyde Park, whilst the other is in Cape Town’s city centre on Loop Street,’ he says.
‘South African consumers may have heard of GTI, but may not be aware of how easily the company’s services are available to them. Wideopen’s large-format outdoor media platforms are geared to create big brand presence, which is exactly what GTI needs to do when entering a new market,’ adds Cohen.
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