As a strategic build up to the movie release, Did You Hear About The Morgan’s? Ster-Kinekor contracted Primedia Unlimited’s mall media specialist, Primall Media, to predominantly target female shoppers at selected national shopping malls in January.
With the objective of communicating about the movie and creating a build-up to its release, Primall Media client, Ster-Kinekor, selected the media owner’s Digital Ad Screens to capture the attention of its target audience and then interact with these consumers via a 30-second trailer and synopsis of the movie.
The comedy follows a highly successful Manhattan couple, Meryl and Paul Morgan (Sarah Jessica Parker and Hugh Grant), whose almost-perfect lives have only one notable failure – their dissolving marriage. The turmoil of their romantic lives is, however, nothing compared to what they are about to experience - witnessing a murder and becoming targets of a contract killer.
According to Lee Curtis, Primall Media’s Executive Head of Sales and Marketing, the national advertising package includes 93 HD LCD screens across 18 of South Africa’s highly foot-trafficked shopping malls namely Eastgate, Sandton City, Nelson Mandela Square, Greenstone, Rosebank Mall, The Zone, Hyde Park, The Glen, Fourways Mall, Menlyn Park, Riverside, Gateway, Midlands Mall, Cavendish, Canal Walk, Green Acres, Vincent Park and Loch Logan.
‘Ster-Kinekor is extremely happy with Primall Media’s Digital Ad Screen medium, as it allows for maximum reach, coverage and creative flexibility,’ says Curtis.
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