Symon Communications Inc. launched a glasses-free 3D display, the Symon LiveView, at Digital Signage Expo 2010 in Las Vegas, Feb. 24-25. Symon LiveView is a virtual 3D display that uses patented optical technology to present digital content without the need for 3D glasses or special production equipment. Because of its design, Symon LiveView’s content creation costs are much lower than traditional 3D technologies and in most cases are equal to the cost of 2D content production.
“Symon LiveView…will allow our customers to deliver a very engaging experience without the inconvenience and high content creation costs normally associated with traditional 3D displays,” said Charles Ansley, president and CEO of Plano, Texas-based Symon.
Symon LiveView customers need only have Symon’s Design Studio software and industry standard content creation tools to create a very compelling 3D experience out of 2D content, the company said.
Symon LiveView is targeted at any consumer-facing industry that wants to have its message stand out and be noticed. According to the company, the hospitality, gaming and retail industries are prime candidates for Symon LiveView, as each industry has special messages or products that, if noticed, can generate significant revenue.
“Imagine a jewelry retailer who has an expensive diamond setting that they want noticed. With Symon LiveView, the setting would appear to almost jump out of the screen,” said Steve Gurley, Symon’s vice president of marketing. “I believe that the uniqueness of this experience alone would be enough to entice the retailer’s customer to request to see the real product.”
According to the company, Symon LiveView can be purchased with an optional touch screen display that can be attached to the front of the LiveView display. This screen, if installed, allows viewers to choose or interact with the content presented on the LiveView screen. The content for both screens and the interactive elements on the touch screen are all designed and controlled by Symon’s Enterprise Suite of software products.
Symon LiveView display also can be purchased with an optional stand, which can be built with finishes to accommodate and complement almost any décor, the company said.
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