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Issue 60 - March 2010
 
Welcome to our Sixtieth Issue of Viscom Africa (formerly Signal Online News)- the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
SHOWS & HAPPENINGS

USING LEDS IN SIGNAGE
The use of LEDs in signage is now so firmly established in the signage industry, that it won’t be too long before we all forget what flickering, unevenly illuminated signage ever looked like. Yet despite having a firm foot in the door, customers often shy away due to the initial cost, when considering the shift to LED illuminated signage. 

SYTECH SUPPLIES LAUNCHES TRILINE SIGNS IN SOUTH AFRICA
Sytech Supplies, a supplier to the signage and graphics industry, this week announced the launch of the Triline Signs modular signage system in South Africa, following months of being inundated with queries for an easy to use component-based wayfinding solution. 

MAIZEY PLASTICS EXPANDING WITH EXPANDA-STAND™
Expanda-Stand™’s range of brochure holders are now available at Maizey Plastics. With ranges stretching from DL desktop stands to the more sophisticated wall displays and trolley brochure display stand, Maizey’s will ensure your brochure displays are professional, practical and eye-catching.  

PERSPEX SOUTH AFRICA LAUNCHES A DYNAMIC NEW WEBSITE
Perspex South Africa, the only local manufacturer of premium cast acrylic Perspex has just launched a modern, dynamic and application focused website at www.perspex.co.za.  

NEW MAIZEY BRANCH COORDINATORS
To support the current growth at Maizey Plastics, Branch Coordinators have been appointed at our branches nationally to be able to assist and represent our Branches. Maizey Plastics would like to congratulate Delene Salomon and Annemarie Gardner on their achievement, and wish them all the best in their new positions.  

FLY THE FLAG FOR SOUTH AFRICA! GETTING READY FOR THE 2010 FIFA WORLD CUP
By Charnia Yapp This week Tuesday marked one hundred days to the 2010 FIFA World Cup. Are you ready? Stop focussing on the sponsors and the work that the bigger companies got leading up to 2010 FIFA World Cup. Many small, medium and micro-enterprises (SMMEs) should still be able to take up business opportunities created in the ripples of the 2010 World Cup.  

DIGITAL DESIGNWARE AND ISA ANNOUNCE THE 'AMERICAN WRAP STAR' CONTEST AT ISA EXPO
Digital Designware and the International Sign Association (ISA) are hosting the American Wrap Star contest for the first time at ISA Expo in Orlando, Florida from 7 - 10 April 2010. 3M announced that it is the platinum sponsor of the event, providing 3M products to be used in the competition and prizes, on-site support and demonstration.

OLA MILKY LANE TREATS ITSELF TO A NEW LOOK!
A brand new menu featuring fun icons, colourful close ups of delectable treats and vibrant hero photos have driven the rejuvenation of the Ola Milky Lane brand and its outlets. The makeover started with Fourways, Monte Casino and Eastgate in Johannesburg and Galleria Mall in KwaZulu-Natal and will be rolled out countrywide shortly.  

 WONSA
OUT OF HOME

TAG 8 SCORES FINALIST AT 2009 OHMSA AWARDS
With outdoor media gaining momentum and advertisers looking for alternative and innovative ways to capture their audience's attention, the Out of Home Media South Africa (OHMSA) Awards were established. The 2009 awards ran from 1 October 2008 to 18 December 2009. 

LARGE OUTDOOR CREATIVE LEAVES SALES ‘WIDEOPEN’ FOR NEW POLO
Volkswagen recently selected Primedia Unlimited subsidiary, Wideopen Platform, for its larger than life outdoor hoardings, to ensure the successful launch the all-new VW Polo to consumers. Running until the end of April 2010, Polo’s national outdoor campaign has been strategically positioned on three of Wideopen’s prime sites. 

PUMA DOMINATES SA’S LARGEST SHOPPING MALLS, THANKS TO PRIMALL
Primedia Unlimited subsidiary and shopping mall advertising specialist Primall Media is proud to be a part of Puma’s extremely successful Love = Football multi-media advertising campaign. The two-month mall media element was booked by full-service media agency, Starcom, and ran for a period of two months.  

WIDEOPEN ASSISTS SAB CONVEY CASTLE ‘DIFFERENT TRIBES ONE VOICE’ CAMPAIGN
To promote unity amongst South Africans leading up to the World Cup, Castle Lager has gone to market with its ‘Different Tribes One Voice’ campaign. Wideopen Platform was tasked to execute a large format outdoor campaign to target male consumers aged 20 to 40 in the LSM 5 – 10 category. 

SANLAM SELECTS WIDEOPEN TO EXPAND ITS DURBAN PRESENCE 
Sanlam has selected Primedia Unlimited subsidiary Wideopen Platform’s larger-than-life exit hoarding at Durban International Airport, to expand its presence in the city until the end of April. 

PRIMALL MEDIA LURES POTENTIAL WARRIORS FOR M-NET
M-Net Action recently contracted Primedia Unlimited’s mall advertising specialist, Primall Media, to promote and create awareness around Way of the Warrior, its latest reality TV show. According to Lee Curtis, Primall Media’s Executive Head of Sales and Marketing, M-Net has inked one of Primall Media’s Parkade packages for one month, consisting of 36 light boxes spread across the Riverside, Tygervalley, Pavilion and Sandton City shopping malls to relay the message to male consumers. 

VEET GOES BIG AND BOLD WITH TLC’S LARGER THAN LIFE DOOR WRAPS
With the objective of drawing even more attention to its brand, Veet, a Reckitt Benckiser product, selected Primedia Unlimited subsidiary TLC’s larger than life Cinema and Planet Fitness gym washroom Door Wraps to target LSM 7 – 10 female consumers for its Veet Wax Strips promotion. 

 Display Mania

DEALING WITH COUNCIL'S DURING THE WORLD CUP (PART 5)
All host cities have specific by-laws pertaining to advertising during the World Cup. Mostly, these by-laws are similar. But what can you expect from the city councils?

NEW PRODUCTS

AIR TOWER CAN TAKE THE PUNCH
The Air Tower is a patented design that allows the user to inflate the tower in less than two minutes. The kit includes a battery operated pump that allows inflation anywhere. The PVC outer sleeve can be printed by most large format printers and can be changed by the end user to suit their specific promotions. A separate sealed cavity at the base of the unit can be filled with water or sand so as to serve as a ballast in windy outdoor conditions. CURV Display Systems are looking for resellers in the large format printing industry.  

CORELDRAW GRAPHICS SUITE X5 DELIVERS MORE VERSATILITY, CONTENT AND COLOUR TOOLS FOR GRAPHICS PROFESSIONALS
Corel Corporation has introduced CorelDRAW® Graphics Suite X5, the newest edition of the company's award-winning package of professional graphics applications. With more than fifty new and enhanced features, CorelDRAW Graphics Suite X5 includes major enhancements to asset management, colour management, web graphics, a wide variety of learning resources and more content than ever before. The trial and electronic download versions are now available.  

POLI-FLEX PRINTABLE FROM MAIZEY
The new and improved range of printable POLI-FLEX is now available from Maizey Plastics. The POLI-FLEX 4015 Opaque white polyurethane film offers a high print resolution with a semi-matt finish which as a self adhesive PET film liner which enables easy positioning of small letters.  

PARADIGM IMAGING INTRODUCES NUVUE BANNER STAND
Paradigm Imaging Group, a leading distributor of large-format scanning and printing solutions, tradeshow displays and graphics, introduces the NuVue Banner Stand Collection. The NuVue Collection is the latest addition to Paradigm Imaging’s extensive line of banner display stands. This adjustable stand can accommodate banners from 91cm (36”) to 183cm (72”) tall.  

ULTRAPRINT DIGITAL PRINTABLE VINYL FOR TEXTILES
Touch of Magic has introduced the perfect alternative to screen-printing and/or embroidery. ULTRAPRINT is manufactured from a specialised formula similar to Polyurethane. It offers users thin, strong and stretchable features, a matt finish, and an extremely soft feel. An additional feature is that it is suitable for waterproof fabrics, making it ideal for umbrella and rain-jacket branding. ULTRAPRINT will work on all ‘Print and Cut’ machines using Eco or Full Solvent ink.  

TABLE TOP ROTATING DOUBLE SIDED FRAME
Show Off Display Systems has announced the new A5 and A4 Table Top Rotating Double Sided frame. The frame is natural anodised with a clear overlay and correx backing. Other standard colours are available on request.  

8M PORTABLE SHADE GAZEBO
The very popular Portable Shade Gazebo, which has earned its reputation as the best quality aluminium gazebo on the market, has just gotten substantially bigger. The Portable Shade family of gazebos now adds a big brother version to its already impressive range of high quality user-friendly gazebos.  

Antalis
SOFTWARE HINT
HANDY TIP: Click here for a tip on achieving a 'cross-processed' look to your images with Photoshop
DIGITAL SIGNAGE

MCDONALDS SOUTH AFRICA GOES DIGITAL
Promoting its latest Chicken and Avo Wrap and McValue Meals to hungry shoppers around the country, McDonald’s South Africa has partnered with Primall Media to boost awareness via its network of Digital Ad Screens.  

MONSTER MEDIA UNLEASHES CREEPY CRAWLER AD FOR ESET
Through the use of lifelike maggots, rats and roaches, ESET LLC has developed a unique brand awareness campaign that is not only grabbing the attention of pedestrians but also making them squirm. ESET is at the frontline of the war on cybercrime and launched an ad that will not only educate consumers and symbolise the dangers lurking on the internet, but will promote their brand's message through an edgy campaign that will surprise and shock all who pass by.  

VIRTALIS FIRST OFF THE MARK WITH CHRISTIE MIRAGE WU7
Virtalis technology director, Andrew Connell, confirms that the Virtual Reality (VR) specialists had also been first in line for the original Mirage SXGA projectors when they were first released. The arrival of the new WUXGA (1920 x 1200) resolution devices could not have come at a better time, he said.  

SYMON COMMUNICATIONS LAUNCHES LIVEVIEW VIRTUAL 3D DISPLAY AT DIGITAL SIGNAGE EXPO
Symon Communications Inc. launched a glasses-free 3D display, the Symon LiveView, at Digital Signage Expo 2010 in Las Vegas, Feb. 24-25. Symon LiveView is a virtual 3D display that uses patented optical technology to present digital content without the need for 3D glasses or special production equipment. Because of its design, Symon LiveView’s content creation costs are much lower than traditional 3D technologies and in most cases are equal to the cost of 2D content production.  

COMPACT, MAINTENANCE-FREE DIGITAL SIGNAGE CREATION FOR SERIOUS PROFESSIONALS
Based on SVG (Scaled Vector Graphics), the Gefen Digital Signage Creator allows creative solutions limited only by the imagination. Included digital signage management software allows control over every aspect of the player's behavior. Video and audio files, RSS and live video streams can be imported and distributed to multiple displays over Ethernet. Scheduling and management functions are included with native support for iCal.  

PROJECTS

XANITA AND TDC IMPROVE SHOPFITTING SYSTEMS
Xanita and The Design Company (TDC), a prominent Cape Town based retail design specialist firm, have recently collaborated on several large projects in the shop fitting sector. By specifying Xanita materials, TDC has embraced eco-friendly design whilst ensuring that these solutions remained commercially competitive.

SCREEN-TECH USE PERSPEX® VISION TO CREATE UNIQUE SCREENS WITH PERFECT VISION
Screen-Tech are a German manufacturer of unique, high quality, front and rear projection screens and are renowned for leading the market in the development of new and ever improving front and rear projection screens for use in commercial, retail and other marketing applications. And the reason they can offer the best quality screen projection? They worked with Lucite International to develop a special grade of Perspex® Vision, which they use to create unique projection screens with excellent clarity, superb visibility and pinpoint, high definition.

VISTA SYSTEM INSTALLED AT ‘CANIEL’ IN NORTHERN ISRAEL
Vista System International, a world leader in Modular Curved Frame Technology (MCFT), recently supplied its durable and flexible way-finding system to ‘Ligraph’ for installation at ‘Caniel’ – a leading manufacturer of containers for beverage and food industry, located in northern Israel.

SOME MOERSE COOL STUFF!

GEEK PILLOW...
You now purchase the professionally made iSleep USB pillow - specially honed for powernaps. It plugs into a USB port on your laptop and auto-inflates when you shut your laptop, deflating when you open your laptop again.  

SKINPUT: WHY TOUCH A SCREEN WHEN YOU CAN TOUCH YOURSELF?
Why touch a screen when you can touch yourself? Er, that seems to be the message of SkinPut, a new technology that turns your forearm into a control panel for gadgets. 

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