With outdoor media gaining momentum and advertisers looking for alternative and innovative ways to capture their audience's attention, the Out of Home Media South Africa (OHMSA) Awards were established. The 2009 awards ran from 1 October 2008 to 18 December 2009.
Tag 8 Media are proud to have been placed second in the Ambient Media category, for their Old Khaki sit-down coffee tag campaign in Vida E Caffe. Other categories included billboards; internally illuminated billboards; electronic billboards; airport advertising; retail/street furniture; mobile media; Africa's Voice Award (best creative advert outside of South Africa's borders) and the Student Award (brand new category).
Tag 8 Media are happy to be recognised by OHMSA. ‘It is an honour to get this level of recognition. We are a small company competing against major players, so to be placed second in the OHMSA awards gives us a push in the right direction,’ says Kerryn Felt of Tag 8 Media.
‘Our Tag 8 campaign was the most effective promotion we have run. It was successful in driving foot traffic to Old Khaki stores,’ says Old Khaki brand manager, Candy Swart.
‘The Old Khaki concept is a great example of how brands can engage and interact in a fun and effective way in the coffee space,’ says Andrew Franks of Tag 8 Media. |
