Sanlam has selected Primedia Unlimited subsidiary Wideopen Platform’s larger-than-life exit hoarding at Durban International Airport, to expand its presence in the city until the end of April.
The prime outdoor media site, an impressive 206sqm, is located on the exit route at Durban International Airport’s multi-storey parkade. Booked by Nota Bene and created by The Jupiter Drawing Room, the advert is visible to all traffic driving through the airport.
‘Sanlam’s large-format, close impact building wrap targets LSM 7–10 consumers, who travel in over 250 000 vehicles which pass through the airport each month,’ says Ryan Cohen, Wideopen Platform’s Sales Director.
The creative urges consumers to partner with Sanlam on a journey to realise their hopes.
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