M-Net Action recently contracted Primedia Unlimited’s mall advertising specialist, Primall Media, to promote and create awareness around Way of the Warrior, its latest reality TV show. According to Lee Curtis, Primall Media’s Executive Head of Sales and Marketing, M-Net has inked one of Primall Media’s Parkade packages for one month, consisting of 36 light boxes spread across the Riverside, Tygervalley, Pavilion and Sandton City shopping malls to relay the message to male consumers.
‘Eight light boxes, strategically located inside the parkade of each of these shopping malls, creates a vibrant and exciting shopping experience for the consumer, enabling them to better absorb the message,’ says Curtis. ‘The creative also entices current and potential M-Net viewers to watch the series, which M-Net envisages will become a signature show for the channel,’ adds Curtis.
The reality series hosted by Colin Moss aims to find a group of 25 to 35-year-old men, who have ‘let themselves go’ – the overweight, average couch potato who would far rather have a beer than a jog. Through the transformative power of Martial Arts, and Muaythai in particular, they have the opportunity to turn into lean, formidable fighting machines.
‘Way of the Warrior will be a challenge to contestants but it will be incredibly rewarding for them in the end. They will not only become great fighters but they will transform their bodies and minds in the process. They will become warriors!’ says Colin Moss.
|
