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Issue 65 - May 2010
 
Welcome to our Sixty Fifth Issue of Viscom Africa (formerly Signal Online News)- the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
SHOWS & HAPPENINGS

CONSUMABLES ARE KEY TO INNOVATION
The wide format industry’s foremost materials suppliers will gather at FESPA 2010. This underscores the significant role of substrates in enabling print service providers to embrace the innovative applications driving the marketplace. Almost a third of FESPA exhibitors are exhibiting substrates and/or inks, with many consumables manufacturers and suppliers present, including Avery Dennison, MACtac and Orafol. 

NEXT GENERATION OF TV
EVONIK, the manufacturer of PLEXIGLAS® has entered the next generation of television with the innovative monthly online TV show, PLEXIGLAS. TV, presented by Phil Lewis. 

FESPA ANNOUNCES EUROPEAN SIGN SUMMIT 2010
FESPA has published details of its European Sign Summit 2010, a content-rich one-day summit programme that will be used to debate issues and promote best practice. The summit is being co-hosted with the European Sign Federation (ESF) during FESPA 2010 in Munich (22-26 June 2010).  

FESPA MEXICO 2010 EXPECTED TO BE THE BIGGEST YET
This year's FESPA Mexico 2010, taking place from August 26-28, 2010 (Centro Banamex, Mexico City) is set to be the biggest FESPA Mexico show to date, with a 40 percent increase in exhibitor floor space, and significant commitment from international exhibitors.  

VISCOM AFRICA NOW ON TWITTER
What better resource is there than one that comes directly to you? Following Viscom Africa on Twitter does just that for you – sending you breaking news, announcements, links to industry related stories, suppliers and like where the visual communication industry is concerned. To keep up-to-date on anything and everything you need to know, follow the link.
www.twitter.com/viscomafrica 

 Viscom Africa
OUT OF HOME

PRIMALL AND ADIDAS ANNOUNCE GIANT BAFANA JERSEY ARRIVAL AT SHOPPING CENTRES
Joining forces with Primedia Unlimited subsidiary Primall Media, adidas will raise awareness of its Unite Mzansi Unite campaign until the end of May. Bringing a giant Bafana Bafana World Cup jersey for the public to sign, adidas presents South Africans the opportunity to ink their presence in recognition of the historic sporting event. 

VODACOM SUPPORTS BAFANA BAFANA VIA WIDEOPEN PLATFORM
Launching a large-scale campaign to demonstrate its support of Bafana Bafana, Vodacom has joined forces with Primedia Unlimited’s Wideopen Platform to build big brand presence and ignite South Africa’s soccer spirit. Flighting until the end of July, the national campaign spans 11 sites in Johannesburg, Durban, Cape Town, Pretoria and Polokwane. 

VISA DRIVES WORLD CUP MESSAGE TO SCORE WINNING GOAL
In the final countdown to the world’s largest sporting event, FIFA’s exclusive Financial Services Partner, Visa, has recently rebranded all 12 of its London Taxi Cabs with its latest 2010 FIFA World Cup™ branding. The new creative execution is the second in Visa’s 2010 FIFA World Cup™ ‘Go Fans’ advertising campaign, which also includes extensive branding at key international transit hubs in South Africa, commuter buses and other outdoor media.  

PRIMALL MEDIA ENSURES A DIRECT LINE TO NASHUA MOBILE
Nashua Mobile is capturing consumers where it matters most – in close proximity to its stores! Looking for an innovative solution to communicate its monthly specials to its target audience, the independent telecommunications solutions provider selected Primedia Unlimited’s mall advertising specialist, Primall Media, to get its message across. 

GREEN CROSS STEPS UP TO PRIMALL MEDIA, REACHES YOUTH MARKET 
Looking to broaden its target market to the younger generation by introducing trendy and appealing creative, orthopaedic shoe and foot care manufacturer Green Cross has partnered with South Africa’s leading mall advertising company, Primall Media. Currently flighting, the six-month mall campaign will engage Primall’s retail advertising expertise in the Cavendish, Gateway, Cresta and Menlyn shopping centres. 

PRIMALL AND TWISP TAKE THE DRAG OUT OF SMOKING
Electric cigarette manufacturer Twisp has committed to a two-month mall advertising strategy with specialists Primall Media. The objective of the campaign is to promote Twisp as a healthier alternative to smoking and a first in South Africa. Twisp’s creative is currently alerting V&A Waterfront shoppers to the latest technology in micro vaporisers, and will continue until the end of May. 

THE BIGGEST CRASH IN HISTORY
How do you get people to take home the ‘Don't drink and drive’ message, they've heard it all before, billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the gore.... Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought ‘perhaps making the billboard out of actual crashed cars will do the trick?’ 

 WONSA
NEW PRODUCTS

DISPLAY MANIA LAUNCHES THE HAWK PULL-UP BANNER SYSTEM
In a Joint Venture with Hawk Displays, Display Mania has recently launched the new HawkMania Pull up banner system. This is the original (HK1) Hawk Pull up banner system. The Pull up banner system has a 2-year guarantee on all working parts (terms and conditions apply).  

MIRROR SOCKS - SHOW YOUR SUPPORT THE COOL WAY!
With only a month to go until what is arguably this country's biggest sporting event ever, it's time to jazz things up a bit. Get into that soccer spirit and put your support behind your team.
Mirror Socks are excellent for showing your support in an inexpensive yet funky way. These elasticated and branded side mirror covers fit almost any car and are printed on fade-resistant material. They are super-easy to fit and remove, if necessary. 

DANSIGN ARCHITECTURAL SIGNAGE SYSTEMS IN SOUTH AFRICA
DanSign, a Danish manufacturer of high-end architectural signage systems, has over a period of 25 years become one of the leading international suppliers of patented architectural signage systems, exporting to more than 18 countries around the world. With head offices in Copenhagen (Denmark) and Milwaukee (USA), DanSign is represented by its partner network throughout the European Union, United States, Canada, East Asia, Middle East, Japan and now Africa.  

SIMPLE FLO WRAP VINYL FOR HIGH-QUALITY VEHICLE WRAPS
Simple Flo Wrap Vinyl from Lexjet is a 2.4 mil, glossy white, ultra-conformable calendared, adhesive-backed vinyl for wrapping vehicles, trucks, buses, and walls with graphics. It can be used to produce vibrant, colourful graphics on a wide range of inkjet printers that use low solvent, solvent, or UV-curable inks.  

SA BRANDED HOODZPEAKS® FOR WORLD CUP 2010
Hoodzpeaks® are attachments which fit snugly onto the peak of any regular cap to provide extended protection from the sun. Hoodzpeaks® snap onto peak caps, providing additional sun protection for the critical high-risk zones - face and ears. Our South African branded Hoodzpeaks® are cost-effective and highly visible in crowded stadiums.  

R TAPE’S CONFORM ADHESIVE SYSTEM ENSURES WRINKLE-FREE GRAPHICS
R Tape, supplied through Falcon to the South African market, offers an outstanding and unique assortment of application tapes to help tackle every project. The ingenious Conform Adhesive System with RLA® technology (Release Liner Adhesion), allows producers to send Ready-to-Apply Graphics to their clients, safe in the knowledge that the graphics will arrive free from tunnels, wrinkles or edge curling.  

SAFEGUARD PRINT FROM GRAFFITI WITH SEAL® PRINT SHIELD® ANTI-GRAFFITI
SEAL® brand, represented by Keymark Media in South Africa, has introduced Print Shield® Anti-Graffiti, a high-performance, PCTFE film, which protects images printed on UV or solvent inkjet printers from a wide variety of chemicals, such as paints, permanent marker and acrylics. It also allows easy removal of most other stains and chemicals that may find their way onto the graphic.  

FLAME RETARDANT GF 9049 EZ STRETCH (FR) FROM FISHER TEXTILES
Fisher Textiles’ grand format fabric line for dye-sublimation and UV printing now includes the flame-retardant GF 9049 EZ Stretch (FR). Passing the NFPA 701 test, GF 9049 EZ Stretch is a 227g (8.4-ounce) knit that is 100 percent polyester and totally wrinkle-free. It doesn't contain lycra so it's easier to match the whiteness of the company's other popular knit styles (such as GF 4480 and GF 4417).  

RANGE OF SIHL VINYL AND CANVAS EXTENDED
For the first time Sihl is offering a permanent self-adhesive vinyl film with a glossy microporous coating, with the new Premium Vinyl SA 270 glossy 3585 (270 µm). The new film is equipped with an aqueous, acrylate-based permanent adhesive. The microporous coating that was specially developed for this vinyl film is universally suitable for all standard aqueous ink systems.  

PANTONE PLUS, THE NEXT GENERATION OF COLOUR FROM PANTONE
For nearly 50 years, Pantone has continued to evolve its colour tools and technology to reflect today's design and production workflows. Following on this legacy, the company has announced PANTONE PLUS, the next generation of the PANTONE MATCHING SYSTEM. Pantone is represented in South Africa by Kear Graphic Supplies.  

‘GREEN’ MEDIA USED FOR BILLBOARD AND BANNER APPLICATIONS
According to Natural Ad Campaign, the company’s NatureWoven™ digital-printing substrates comprised of its UV-ink-printable, patent-pending media, is made up of natural, biodegradable materials that require significantly less energy to produce than synthetic fibers. NatureWoven may be used for billboards, temporary banners and exterior-sign applications.

Antalis
SOFTWARE HINT
HANDY TIP: Click here for a tip on how to create super cool abstract vectors in Illustrator and Photoshop
DIGITAL SIGNAGE

A CALL FOR MEMBERS FROM DSF
DSF, the Digital Signage Federation, has extended an invitation for all South Africans involved in the digital signage industry. This non-profit trade organisation has over 280 companies spread across 21 countries all over the world as members, and has recently posted committee positions and asks interested potential DSF members to sign up online.  

C-NARIO DEMONSTRATES DIGITAL SIGNAGE SOLUTION RUNNING ON MICROSOFT WINDOWS EMBEDDED STANDARD 7
C-nario, a global provider of digital signage software solutions has announced that it demonstrated its C-sign solution running on the Microsoft Windows Embedded Standard 7 operating system, and Intel-based hardware platform, at Screenmedia Expo, to be held in London, May 5-6, 2010.  

DIGITAL MANNEQUIN INTRODUCED BY LOOKNGLAS
Looknglas has announced the Digital Mannequin retail display concept as part of their Window Video System application suite. The Digital Mannequin is a rear-projection video image that appears directly on the storefront window. The effect is high impact, as the ‘mannequin’ image (actually a live model) can be life-size or larger.  

GDS INTRODUCES DIRECT SUNLIGHT READABLE STRETCHED 96CM (38”) DIGITAL SIGNAGE DISPLAY FOR OUTDOOR APPLICATIONS
GDS Displays has added a 96cm (38 inch) stretched version to its MIDAS range of outdoor LCD products. Designed to provide a fully integrated, digital signage solution in applications including transportation, public information and leisure, the 96cm (38 in.) stretched MIDAS display is readable in direct sunlight and is suitable for continuous use in challenging environments.  

ADOBE DELIVERS NEW DISTRIBUTION, CONTENT PROTECTION AND MEDIA PLAYER FRAMEWORK TECHNOLOGIES
At the 2010 Streaming Media East Conference, Adobe Systems Incorporated announced major new advancements to the Adobe Flash® Platform — Adobe’s design and development platform for creating and delivering content, video and applications that run consistently across operating systems and devices. HTTP Dynamic Streaming supports all of the high-quality media codecs supported by the Flash Platform today, including H.264 and VP6, and all of the uses cases media companies rely on, including high quality live and recorded media with adaptive bit-rate and network DVR support to the Flash player.  

PROJECTS

VISTA WAYFINDING WALL FRAME SIGNS INSTALLED AT ‘FLAMINGO’ CENTRE IN FINLAND
Vista System International, with SA exclusive distribution centre at Red Hand Sign Supplies LTD, Johannesburg, recently supplied its Wayfinding wall frame signs to Teippi-Z, a Vista System Ambassador, for installation at ‘Flamingo’, a large spa-hotel-shopping centre Complex in Vantaa, Finland.

SOME MOERSE COOL STUFF!

INSERT CAN, GET MONEY? REVERSE VENDING MACHNE PAYS YOU
Even those of us who recycle everything at home can be caught in a conundrum when out and about: do we carry that empty soda bottle around all day, or do we chuck it in the nearest garbage bin? This reverse vending machine might make that difficult choice a thing of the past: it will let passers-by insert cans or bottles when they’re on the go. And since some people need an extra incentive to do good things, recyclers will earn points with every deposit that can be redeemed for prizes.  

PAGING THE FUTURE: PAPER-THIN NEXT-GENERATION NEWSPAPER
Designers have been all about the e-paper designs lately, and a major electronics company even unveiled a working prototype in early 2010. But so far, the designs haven’t centered on trying to maintain a familiar form. That’s where this concept from student designers Manny Darden, Jae Kim and Scott Liao differs from the others: it’s meant to call to mind the traditional look and feel of a newspaper. Its four-column layout does indeed look like one of those old-fashioned newspaper contraptions, but with some notable improvements: it’s weatherproof, the content is user-controlled, and it’s much thinner than a newspaper but with more information. 

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