If you have trouble viewing this email, please click here
Issue 66 - June 2010
 
Welcome to our Sixty Sixth Issue of Viscom Africa - the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
SHOWS & HAPPENINGS

IT'S A WRAP!
The Wrap2themax competition, which began in June 2009 and ran through to May 2010, culminated successfully at the Sign + Digital Graphics Roadshow held in Cape Town on 6 May. 

PRE REGISTER FOR FREE ENTRY TO FESPA 2010
Printers that pre-register for FESPA before 15th June 2010 at www.FESPA2010.com gain free entry to the show.  

VISCOM WANTS FRANKFURT SUCCESS TO CONTINUE
Reactions from experts who attended Viscom Düsseldorf in 2009 were unequivocal in their praise. Testament to this view were comments like, ‘Full of innovations’, ‘remarkable visitor record’, ‘a very well organised, extensive supporting programme’. Organiser, Reed Exhibitions Deutschland, continued the success achieved during Viscom 2008. With almost 11 000 trade visitors, the visitor record achieved in 2008 equated to a 22% increase in visitor numbers compared to Viscom Düsseldorf 2007 (8 900). This year Viscom Frankfurt will be held from 4 to 6 November. 300 exhibitors from over 30 countries are expected to attend the International Trade Fair for Visual Communication.  

MARKEX 2010 UNDERWAY
The Markex World of Events show is set to happen in August 2010, a diverse exhibition that equips the marketing and various other industries with tools to succeed and products they may need to do this.  

WRAP CUP VEHICLE WRAPPING COMPETITION OPENS
‘Wrappers’ will be challenged to wrap a variety of cars with speed and precision. They will be given 30 minutes in the first round, increasing with each progressive stage, and culminating in a daily final. Winners from each of the first four days will then compete in the two-part Grand Finale, where they will be challenged to wrap the side of a Chevy Corvette convertible and the front of a racing motorbike - all in one piece.  

 Viscom Africa
OUT OF HOME

ADREACH DEMONSTRATES GREEN CONSCIENCE
ADreach is going eco-chic to demonstrate its green conscience in connection with Bloomin’ Bags where they will be donating used Supalite skins for recycling into a range of unique and trendy bags.  

‘WORLD’S LARGEST OUTDOOR VIDEO DISPLAY’ IN ATLANTIC CITY
Harrah’s Resort Atlantic City, a casino in the USA, has recently reported that its 152.4m (500ft) tall digital signage development is among the biggest in the world. 

US OUT OF HOME ADVERTISING REVENUE DIPS
The out of home advertising industry’s revenue fell 0.7% in the first quarter of 2010 when compared with the same period in 2009, accounting for slightly more than R7.6 billion ($1.3 billion), according to figures released by the Outdoor Advertising Association of America (OAAA).  

MONEY MARKET EXPO TO BE HANDLED BY PRIMALL MEDIA
The task alerting Maponya Mall and Gateway shoppers about JSE’s Money Market Epo, which is set to take place in various shopping malls for a full week, has been awarded to Primall Media. 

PRIMALL MEDIA AND MWEB UNITE  
Primall Media, a division of Primedia Unlimited, has recently partnered with MWEB to launch the pioneering Uncapped ADSL offering. Strategic platforms, namely escalators, lift doors and hanging banners, were positioned in four malls across the country for this.  

JEWELLERY MEETS MEDIA FOR TOP OF MIND PRESENCE
The exclusive jewellery brand Déonne le Roux has renewed the advertising partnership with Primall at Menlyn Shopping Centre. This, they believe, keeps the jeweller’s exquisite pieces top of mind and lures consumers to visit the store.  

US PETITION TO SUSPEND DIGITAL BILLBOARDS?
Scenic America has formally asked the Federal Highway Administration (FHWA) to withdraw its guidance memorandum of 2007 that allowed digital billboards to be placed along federal aid highways in the US.  

‘UNLEASH YOUR BEAST’ WITH BIC AND TLC
Sharks rugby player Tendai ‘The Beast’ Mtawarira is the face of BIC South Africa, and is drawing male consumers’ attention within 18 Planet Fitness gyms and cinema bathrooms throughout South Africa.

OHMSA WELCOMES POP OUTDOOR, MOVING ADS AND PROVANTAGE AS NEW MEMBERS
OHMSA has welcomed three new members to its growing list of associates, namely POP Outdoor, Moving Ads and Provantage.  

PRIMALL MEDIA SECURES PLATINUM GROUP CONTRACT ONCE AGAIN
For four years running, The Platinum Group has been a client of Primall Media, and has recently renewed the annual contract for another year of advertising with the specialist company.

STREET POLE ADS MAKE JOBURG GREAT
The City of Joburg acknowledges ordinary residents for their contribution towards its status as a world-class African city through its feel-good ‘You Make Joburg Great’ (YMJG) campaign.  

 WONSA
NEW PRODUCTS

OKI LAUNCHES NEW ES9410 FOR POINT OF SALE SIGNAGE MARKET
OKI Printing Solutions made its mark at IPEX with the launch of its new OKI Executive Series ES9410 printer. The ES9410 is designed specifically to address the graphics arts and commercial print market. It delivers high-quality oversized A3 output and offers outstanding performance, media flexibility, ease-of-use and proven reliability.  

GOING GREEN COMES NATURALLY TO HEXIS
Hexis films in the NATURally range are PVC-free and do not use any chlorine, solvents, plasticisers or heavy metals. The new range will be presented to the public during FESPA 2010 in Munich.  

AVERY DENNISON MPI 1005 SUPERCAST SERIES
The Avery Dennison Graphics and Reflective Products Division Asia Pacific launched the MPI 1005 Supercast Series, a line of next generation conformable cast vinyl films. Supercast films feature enhanced conformability and stay down over complex curves and rivets with no tenting or lifting – a new option that is ideal for vehicle wraps, fleet graphics and architectural applications.  

Antalis
SOFTWARE HINT
HANDY TIP: Click here for a tip on how to make retro/futuristic curves in 10 Steps
DIGITAL SIGNAGE

DIGITAL SIGNAGE CONTENT STORE FROM SCREENFEED
Screenfeed has announced the latest availability of the FIFA World Cup content on the Digital Signage Content Store.  

STRANDVISION PRESENTS POINT-OF-DISPLAY DIGITAL SIGNAGE PLAYER
StrandVision LLC has introduced an optional preconfigured, point-of-display Linux player for use with its digital signage system. Compact, it can be mounted at or behind a flat screen digital signage display to make deployment and administration easier.  

CAYIN TO SHOWCASE AT COMPUTEX 2010
From 1 - 5 June, Computex is taking place in Taipei. This year, set to showcase their latest technology, is Cayin Technology with its digital signage solutions that will empower over 60 screens around three main exhibition halls.  

XPRESENTER 3.2 WITH X20 MEDIA PREVIEW
X20 Media offers a wide variety of software solutions for digital signage networks, interactive screens and out-of-home screens of all sizes. X2O's Xpresenter™ provides a lateral platform for the creation, management, and distribution of content at broadcast quality.  

PROJECTS

ICON UK AWARDED PROFITABLE CONTRACT
South African entrepreneur Mandla Sibeko has been awarded a very lucrative, multi-million rand FIFA contract ahead of the 2010 World Cup to handle the look and feel of the event. This profitable contract will also give rise to some 3000 jobs across the country.

GLOBAL TREND TOWARDS SUSTAINABLE SUBSTRATE SOLUTIONS FROM XANITA PRODUCTS
A migration towards sustainable print alternatives has been reiterated at this year’s Sign and Digital Graphics Roadshow, which was hosted in Cape Town from 5 - 6 May, with Xanita products serving as an example of such. The X-Board, used in the conception of the Graphix Supply World stand, was a project created by both Xanita and GSW. The 10mm print made up the structure, counters, shelve, point-of-sale applications and other features.

WRAPPED ASTON MARTIN WINS STYLE PRIZE
A brand new R3.5 million (€375 000) Aston Martin has won a 2009 Style Prize in a prestigious, weeklong rally after it was wrapped in Avery® DOL 1030 film. The owner of the car approached Dutch company Reclame Centrum Lunteren to wrap the car in the iconic Gulf Oil colours - blue and orange.

SOME MOERSE COOL STUFF!

BRILLIANT RECLOSABLE SODA CAN DESIGN
Modern beverage cans are markedly different from the first metal drink cans that appeared in the early 20th century. But is it time to update the design again? This clever soda can design would use the familiar pop-tab format, but with a twist: the very top of the can twirls around to cover the opening. The design keeps your drink safe while providing some very interesting advertising real estate.  

THE PENCIL PRINTER
The Pencil Printer is a nice concept printer that doesn’t use ink powder or laser printer, because it uses just an ordinary pencil. The pencil power gives the possibility to write and erase, if you made a mistake. The paper you print on it, if you don’t need it anymore you can recycle it and use it in the future. This futuristic gadget does all the work for you, because it has an eraser cartridge that eases all words you have printed on the paper and it can write something else on it. The designer of this concept gadget is Hoyoung Lee and we hope that this will become more than a concept design, because it is great and no more problems with the printer cartridges, because everyone will have a pencil to give. 

Removal: This e-mail is for information purposes only and will not be repeated, following a request for removal. It is sent in accordance with the Information Exchange Promotion Protection and Privacy Act sect. 50, marked as "Advertisement" and containing a valid remove instruction below. E-mail based commercial communication avoids unnecessary spending on catalogues and paper, and helps to preserve valuable natural resources such as forests and oil. Should you not wish to receive information just click here to Unsubscribe.

Powered by Practical Publishing- info@practicalpublishing.co.za

 Avery Graphics

 Falcon