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Issue 71 - August 2010
 
Welcome to our Seventy first Issue of Viscom Africa, the e-mail publication for signage, design, and media news. We will bring you news from all around SA and the world, biweekly.
 Viscom Africa
HOT NEW PRODUCTS

ELD TECHNOLOGY HAS BRIGHT FUTURE
Electro-Luminescent Display (ELD) technology is a paper thin, captivating light source that is revolutionising the way businesses market their branded message to target audiences. Electro-Luminescent (EL) is set to take over backlit posters amongst a host of other light source based products that are energy deficient, expensive and bulky. 

FFR-DSI INCORPORATED SHELVES SIGN HOLDER
The Under Shelf Mount Sign Holder from FFR-DSI, Inc. positions signs in front of the shelf. A hinged extrusion or bracket style is available. 

EDGI TECH LAUNCHES EDGI FITTING
For the first time in South Africa, it is possible to connect your great ideas into a lightweight, strong structural product made from thin panels that can be flat-packed. 

TALEXX LED INSPIRES CONFIDENCE
TALEXX LED products from Tridonic give you the confidence that your chosen lighting solution will give you precisely the results you want. Their success is based on their characteristic properties such as low energy consumption, zero ultra-violet and infra-red radiation, long life, extremely compact dimensions and wide range of colours. 

3A COMPOSITES LAUNCHES OMNI-FLUTE DISPLAY
Omni-Flute graphic display board from 3A Composites is a fluted polypropylene sheet for short-term signage and displays. The smooth, treated surface accepts direct digital printing and screen-printing, as well as paint and vinyl graphics. Designers can cut Omni-Flute with die cutting or a knife. 

GRAFIPRINT GETS HP ENDORSEMENT
Grafiprint print media has been thoroughly tested on the HP Designjet L65500 and L25500 Latex printers within the scope of the Hewlett-Packard Registered Latex Developers programme. 

 Antalis
DIGITAL SIGNAGE

DIGITAL PLATFORMS IN SOUTH AFRICA
Digital media has made a firm imprint in the media market and it is growing bigger as time goes by. The dynamics of Out Of Home (OOH) media are constantly changing and it is important for OOH companies to keep up with industry advancements or risk being left behind. As technology advances, it begs the question; has OOH become redundant? The answer simply is 'no.'

VIEWSONIC MAKES LIFE EASIER FOR DIGITAL SIGNAGE RESELLERS
ViewSonic has recently announced that three new products are going to be launched soon in order to make life easier for resellers to deploy digital signage solutions.

CAPITAL NETWORKS ANTICIPATES NEW TRENDS IN DIGITAL SIGNAGE
Capital Networks believes that there will be a significant growth in the broadcasting market based on new trends developing that include the digital signage market.

NEWEST DIGITAL SIGNAGE PLAYER FROM IBASE
IBASE Technology has recently announced the release of their CMI200-952F scalable digital signage player, that includes the AMD 780E-based MI952 Mini-ITX motherboard for pristine performance, durability and effectiveness.

DIGITAL SIGNAGE EXPLORES THE GREEN FRONT
The Eco-Series SF-100e digital signage player has recently been released, and an interesting partnership with Noventri will see a tree being planted for every player bought in Florida.

 Viscom Africa
SHOWS & HAPPENINGS

AVERY DENNISON REVEALS SHOW PLANS
Main show sponsor for Sign Africa and Visual Communications Africa, Avery Dennison, is working in close co-operation with Practical Publishing and Roland on the Wrap-off competition. Avery Dennison is also going to have Ferry Meuhlenburg from the Netherlands join them as a judge for the competition.

VISTA SYSTEM’S AUTODESK® REVIT® & BIM OBJECTS AVAILABLE ONLINE
ARCAT has developed and posted on their site, data rich AutoDesk® Revit® & BIM objects for Vista System. Vista System is one of the first sign companies to offer BIM objects of its products. Anyone can use these objects at no charge.

COMUTANET HAS THE INSIDE EDGE
More than 20 years experience in successfully advertising to the South African commuter proves that ComutaNet understands the dynamic nature of the commuter market and that they have developed an ‘inside edge’ through their street smart research approach. 

FUJIFILM TO SHOWCASE CREATIVE MEDIA APPLICATIONS
Fujifilm will give visitors to its stand (E56) at Viscom Paris the opportunity to take part in its ‘em experience’ and also to see its recently launched process independent colour control system, ‘Pro-File’, which standardises colour between screen and inkjet production.

DIGITAL SIGNAGE WORLD AT VISCOM FRANKFURT 2010
Since 2007, the Digital Signage World has been the main point of reference at viscom, where digital lettering and information are concerned. It is the world’s largest presentation of examples of application and showcases complete solutions for retail businesses, information and guidance systems, interactivity and content.

AGFA GRAPHICS A PLATINUM SPONSOR
Agfa Graphics has announced that it is a Platinum Sponsor of the 2010 SGIA Expo. Agfa has backed the annual event in recent years, but increased its 2010 contribution to further expand the support of educational, research and business needs of users of digital technology. The expo will be held at the Las Vegas Convention Center from October 13 to 15.

INDUSTRY LEADERS SIGN ON
SGIA has confirmed that all 2010 Expo sponsors will return next year as partners of the 2011 SGIA Expo (New Orleans, October 19-21). The SGIA Expo is the premier exposition in North America, showcasing the broadest range of innovative specialty imaging equipment from the industry's top suppliers and manufacturers.

FUJIFILM DIMATIX ENJOYS STRONG SHOWING AT EXPO
The new Q-Class family of piezoelectric drop-on-demand (Piezo DOD) inkjet printheads dominated the company's APPPEXPO presence, where FUJIFILM Dimatix unveiled three new Q-Class products and displayed nearly 25 different applications of inkjet printing.

FESPA MEXICO TO SHOWCASE LATEST TECHNOLOGIES
The region’s market-leading show, FESPA Mexico 2010, will showcase the very latest technologies in wide format printing, the sign and graphics sector and textile decoration. It will motivate and inspire optimistic Mexican printers to take their businesses to the next level as the economy steadily recovers.

SGIA BRINGS DIGITAL SIGNAGE TO THE FORE
The latest digital signage innovations can be experienced first-hand at the Digital Signage Zone during the 2010 SGIA Expo (Las Vegas, October 13-15). Hosted by the Digital Screenmedia Association, this all-new Expert Advice Zone is a great opportunity to examine the process of dynamic signage workflow and discover how this growing market fits into your imaging business.

TRIDONICATCO BECOMES TRIDONIC
On 1 August 2010, TridonicAtco became Tridonic. The name is now clear, concise and memorable. The company’s external appearance will also be new, modern and characteristic.

CREATIVE QUOTE

Never invest in any idea you can't illustrate with a crayon. 

- Peter Lynch

 WONSA
OUT OF HOME

PRISMAFLEX AT VISUAL COMMUNICATIONS AFRICA 2010
Prismaflex South Africa will be attending the Visual Communications Africa show this year, set to be held between 8-10 September at the Sandton Convention Centre. This year, they will be featuring a brilliant new product for the South African market, Graph’IT.

PRIMEDIA UNLIMITED LAUNCHES INDUSTRY MEDIA PLANNING TOOL – THE DREAM CATCHER
Following its recently launched out of home consumer insights with TNS Research Surveys, Primedia Unlimited is adding further value to clients, media planners and strategists, under the guidance of independent media consultant Gordon Muller, by bringing a brand new proprietary media planning tool to market called The Dream Catcher.

EVOLVING COMMUTER MEDIA FOR OPTIMUM EFFECT
Over the past decade or so, South African townships have emerged as bustling, trendy suburbs catering for multi-cultural communities. Their evolution has seen somewhat of an emulation of the characteristics of traditional urban suburbs but they have also retained their own unique features.

RESEARCH SHOWS OUTDOOR MEDIA SEVERELY UNDERUTILISED IN SA
Recent research surveys conducted by Posterscope have found that outdoor advertising is underutilised, especially in the women’s market.

NEWEST OUTDOOR PLATFORM ON THE SANDTON STRIP
The newest platform for outdoor advertising has been constructed at Legacy Corner in Sandton, and will provide and innovative new stand for advertisers to make full use of out of home media.

TLC AND KIMBERLY CLARK TARGET AIRPORTS
Washroom advertising specialist and subsidiary of Primedia Unlimited TLC teamed up with Kimberly Clark to target local and international tourists using airport bathrooms during the Soccer World Cup.

TLC AWARDED EXTENDED, EXCLUSIVE ADVERTISING RIGHTS FOR JET MART’S CHANGE ROOMS
TLC recently been awarded an extended, exclusive advertising rights contract for Jet Mart’s change rooms. Jet Mart Holding has expanded to 100 stories throughout South Africa.

MERCEDES BENZ E CLASS KHUSA AWARD CAMPAIGN DRIVEN BY WIDEOPEN
The Mercedes Benz E class has been awarded the gold Khuza award, and has flighted the campaign on Wideopen Platform’s 581m2 hoarding on Sandton’s Katherine Street. The Khuza Awards are South Africa's largest youth marketing and communications research-based advertising communication awards.

GSK’S ENO TUMS TO BE PROMOTED BY TLC
Pharmaceutical manufacturer GSK and media agency Notabene have selected Primedia Unlimited’s washroom advertising specialist TLC, to communicate with consumers and generate awareness around antacid product Eno Tums. For six-months the campaign will feature in the country’s top malls nationwide.

PROVANTAGE AND ENERGISER GIVE TAXIS A BOOST
Provantage Out of Home Media has recently been selected by Energiser to brand 58 Quantum taxis in Gauteng and 58 Siyaya taxis across the country for their new look campaign.

SOFTWARE TIP

HANDY TIP: CREATE A DETAILED VECTOR EMBLEM BADGE IN ILLUSTRATOR

Use a range of vector shapes in Adobe Illustrator to create a detailed black and white emblem badge.

SOME MOERSE COOL STUFF!

CREATIVE DIE CUT BUSINESS CARDS
Having a well designed business card will help you build your brand and attract new customers. This post showcases unique custom shaped business cards.

CLEVER AND CREATIVE T-SHIRT DESIGNS
Creative t-shirt designs and clever uses of t-shirts in advertising campaigns by various companies.

BAMBOO DRY ERASE WALL PANEL
Add organic organization to any wall with this unique dry-erase board featuring a sustainable, patent-pending real bamboo surface and sliding stainless steel accessories.

ORAGAMI NAPKINS
Origami Napkins have four different designs, each with their own skill level. The instructions and folding lines are printed right on the napkin itself, so you won’t have to remember a thing.

PAPER TWEET NOTEPAD
Get on the social-networking bandwagon with our cutting edge Paper Tweet Notepad! The wireless miracle of pen and paper will have you expressing your mundane, or even pressing, thoughts anytime, anywhere! Master the art of brevity in 140 characters or less with our Paper Tweet Notepad.


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