Provantage Out of Home Media has recently been selected by Energiser to brand 58 Quantum taxis in Gauteng and 58 Siyaya taxis across the country for their new look campaign.
Exterior taxi advertising is available nationally and is an exceptional medium to penetrate both rural and urban areas. Geographical as well as route specific targeting are available.
Provantage can brand both Siyaya and Quantum taxis and offers a range of innovative and cost effective advertising formats.
Research confirms that exterior taxi advertising offers exceptional recall and influences purchase decision making.
Provantage has a national infrastructure to control, monitor and maintain a branded taxi fleet. One branded taxi will generate approximately 200 000 impacts per month, making it an extremely cost effective and a vibrant outdoor medium.
The energized taxis will make use of routes that pass the main shopping centres in the specified areas and will be up and running for three months. |
