According to TLC’s Brett Tucker, the two-month Kimberly Clark hand sanitising moisture wipes campaign targeted both men and women frequenting airport washrooms, whilst travelling around the country to watch the various football games.

‘Kimberly Clark selected TLC’s standard washroom frames as it needed a tool with high dwell time to convey its message about the effectiveness of the germ killing wipes. The creative which uses visuals of potentially germ filled touch points such as luggage trolleys and travellator hand rails, effectively alerts travellers of the importance of having germ defence close at hand,’ says Tucker.

‘The airport was not only an ideal, product-relevant environment to relay this message, but would ensure that the message was exposed to the massive number of consumers who took passage through the transit hubs during the sporting season,’ he adds.