Pharmaceutical manufacturer GSK and media agency Notabene have selected Primedia Unlimited’s washroom advertising specialist TLC, to communicate with consumers and generate awareness around antacid product Eno Tums. For six-months the campaign will feature in the country’s top malls nationwide.
Selecting TLC’s Standard Washroom Frames and Mirror Decals to catch consumers’ attention, Eno Tums will dominate 32 LSM A and 12 B malls via TLC’s standard Washroom Frames and Mirror Decals.
TLC’s Brett Tucker explains “The Eno Tums campaign alerts consumers to the fact that they need not suffer, instead, they can use Eno Tums to help them ‘Lose heartburn faster than you can say bill please’”.
Our mall network was selected as washrooms in these environments are generally within close proximity to restaurants in which consumers may over-indulge and experience heartburn after their meal.
The beauty of TLC’s platforms is that they capture the attention of consumers, whilst communicating relevant information about the brand. For GSK, washroom advertising presents a unique opportunity - consumers spend high dwell times in restrooms and are also walking distance from purchasing the advertised product,” concludes Tucker. |
