The latest digital signage innovations can be experienced first-hand at the Digital Signage Zone during the 2010 SGIA Expo (Las Vegas, October 13-15). Hosted by the Digital Screenmedia Association, this all-new Expert Advice Zone is a great opportunity to examine the process of dynamic signage workflow and discover how this growing market fits into your imaging business.
According to SGIA's 2010 Technology Adoption Survey, most graphic imagers report they are not currently offering electronic signage/dynamic display (82%). However, one third of these graphic imagers plan to eventually adopt the technology. Of those who currently offer this technology, an overwhelming 77% expect this to be a growing part of their business.
‘Graphic producers have existing relationships with clients and should want to offer a full suite of signage,’ said DSA's Executive Director David Drain. ‘They also are looking for new product offerings and growth areas. Digital signage has experienced tremendous growth and interest over the last several years.’
The Digital Signage Zone will provide an educational setting for Expo attendees to experience all of the requirements needed to manage and display dynamic content. Participants will meet leaders in the digital signage industry; establish contacts for future partnerships and test out the latest technologies.
In addition to the Zone, SGIA will offer four more sales-free Expert Advice Zones at the Expo, tailored to each of the diverse specialty imaging communities. |
