It is ComutaNet’s wealth of experience and intuitive feel of the commuter market that has advised the recent restructuring of audio-visual components of the media stalwart’s arsenal; with the objective of maximizing the effect of both Rank TV and Comuta Radio. Years of expert effort and strategic planning have gone into ensuring that the company’s Rank TV and Comuta Radio sites have been optimized according to the needs of each community.

Terence Marsh, CEO of ComutaNet is excited about the streamlining of the AV section; which is still set to evolve further. ‘In order to improve our audio visual efficiencies as well as service to our clients, we have invested significant capital and will spend the next few months in an extensive process of designing an integrated audio visual system.’

According to Marsh, future plans include the construction of five new Comuta Radio sites as well as three new Rank TV sites which will be equipped with brand new, state of the art amphitheatres. ‘Comuta Radio currently has a combined audience of 3.4 million listeners. This number will increase dramatically in the next year with the planned evolution of the medium.’

‘It is essential for media companies seeking a competitive advantage in the 21st century to optimise their operational capabilities through the innovative use of technology. One such an example is the Bara taxi rank in Soweto. This used to be a large open site, ideal for facilitating the broadcasting of Rank TV. After developing the site into an indoor arena, we made the strategic decision to change Bara from a TV to a Radio site, therefore targeting a bigger audience.  This is only the first of many such optimisation projects soon to be underway at ComutaNet sites,’ concluded Marsh.