Since 2007, the Digital Signage World has been the main point of reference at viscom, where digital lettering and information are concerned. It is the world’s largest presentation of examples of application and showcases complete solutions for retail businesses, information and guidance systems, interactivity and content.
International suppliers of hardware, software and complete solutions present products for a wide range of sectors such as retail shops, hotels, railway stations and airports or public areas. The topic of digital signage therefore constitutes the link to classic advertising and lighting technology, to POS/ display applications as well as outdoor advertising. With a large exhibition area for the expected 11000 visitors, a broad range of guided tours, lectures and workshops as well as an award, viscom offers the full range of digital signage.
In addition to the companies on individual exhibition areas, software and service providers present themselves in the Digital Signage Developer Park. An ‘all-inclusive package’ for exhibitors in this special section comprises the stand, catalogue entry, Internet presence and advertising material. A Digital Signage Lounge, functioning as a networking area and rest zone, is also part of the special area.
In the field of digital signage, viscom is not only an international market place but also an education forum. During the Digital Signage Days on 4 and 5 November, numerous lectures at the viscom forum complement the exhibition. Specialists from associations and the industry will then provide an overview of content, technology and communication planning, as well as examples of successful digital signage applications. Exhibitors will also provide an insight into their current projects. |
