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Issue 79 | Week 3 - November 2010

 
LED LIGHTING SA RELEASES HB EXTRUSION
LED Lighting South Africa has recently released its newest high powered LED strip light. Called the HB Extrusion, this product is ideal for billboard illumination, facade illumination and wall wash applications. It is IP 65 rated and the robust aluminum housing is suitable for external use in coastal areas.
Antalis
SYTECH SUPPLIES SCORES AGAIN
Sytech Supplies has scored another coup with its Clearpath Modular Signage product range (formerly known as Triline Signs), this time with information and communication technology provider Business Connexion.
GRAPHIT REPLACES WALLPAPER
The all new PVC free Graphit has been used in France instead of traditional wallpaper at Prismaflex Head Office Printing Facility. This is just another way that Graphit can be used.
CLARION SECURES CAPE TOWN BUS WRAPS
Tractor Outdoor will brand around 200 buses per year, over the next five years, in an exclusive marketing and advertising rights deal with the Golden Arrow bus service company.
 Viscom Africa
MONSTER MEDIA AND BMG TURN HEADS
Monster Media presented an interactive customised experience promoting Bearing Man Group (BMG) at the Electra Mining Tradeshow at the MTN Expo Centre in Gauteng from 4 - 8 October.
GRAFFITI TAXI TOPS AWARDED EXCLUSIVE MEDIA RIGHTS
Graffiti Taxi Tops recently signed an agreement with Johannesburg-based taxi operator, Quick Cab, giving it exclusive media rights to Quick Cab vehicles.
ANATS BROUGHT TO LIFE BY GRAFFITI
Graffiti Vehicle Branding Specialist, Kevin Kyle, spotted a non-descript Anats Bakery delivery vehicle on the road. This prompted him to cold-call Anats Director, Warren Hamer. The call was met with enthusiasm and in no time, seven delivery vehicles had been completely transformed into bright, eye-catching moving-billboards for South Africa's leading producer of Pita bread products.
 WONSA
AUCTION ALLIANCE EARNS 'PINK' RANDS
Bronx, a Green Point night club, was used by Auction Alliance to develop an onsite board campaign highlighting its tenant and the 'Pink Rand'. Its traditional blue boards were redesigned, with pink and the usually red Auction Alliance triangle now filled with the colours of the gay pride rainbow flag.
DIGITAL SIGNAGE AND 'NEW AGE MEDIA'
Many businesses miss out on opportunities that arise from digital signage solutions because they don't realise the power the medium has. Those who have not realised its potential miss out on a form of advertising which is more effective than print, TV, online, newspapers and many other forms of advertising.
TRIPLE-HEAD DISPLAY PORT ROLLED OUT
StarTech.com recently announced the release of the SP123DP2DVI Triple Head DisplayPort to DVI Multi Monitor Adapter, which expands the video output from a DisplayPort video card/source across three DVI-D monitors.
THIS WEEK'S CREATIVE QUOTE

Designers are meant to be loved, not to be understood.

~ Fabien Barral

GEFEN INTRODUCES DIGITAL SIGNAGE CREATOR
Gefen has introduced Digital Signage Creator (DSC), which it says 'gives studio pros complete control of their digital signage content and scheduling'. It is ideal for airing in the lobby, conference room, individual studios and other key areas.
CYBERRESEARCH SHEDS LIGHT ON NEW DISPLAYS
CyberResearch has announced the addition of two weather-resistant displays to its CyRAQ 1000 series of sunlight-readable outdoor digital signage displays.
PRIMALL DRIVES STER KINEKOR CONSUMERS TO 3D THEATRES
Ster Kinekor has selected Primall Media, Primedia Unlimited's shopping mall advertising specialist, to alert consumers to its new 3D movie theatres located inside shopping malls nationwide.
 Viscom Africa
CELL C MAKES USE OF PRIMALL MEDIA TO REACH CONSUMERS
To promote the rebranding of Cell C in key shopping malls where its stores are located, the cellular provider has selected Primall Media, Primedia Unlimited's shopping mall advertising specialist, to ensure Cell C's new Trevor Noah campaign dominates malls nationwide for two months.
VODACOM GETS MORE CONSUMERS WITH TLC
Vodacom has again selected the exclusivity and prime position of TLC's Jet Store holding to communicate with its consumers.
C-NARIO AND AOPEN PARTNER UP
C-nario and AOpen have announced a partnership for the digital signage market. AOpen will integrate C-nario's C-sign digital signage solution with its Digital Engine platform, and will market the integrated system to small and medium businesses (SMBs) across the United States. The integrated system will be launched at Customer Engagement Technology World (CETW), to be held from November 10-11, 2010 at the Javits Convention Centre, New York.
HP UNVEILS NEW DIGITAL SIGNAGE PLAYERS
HP has unveiled a new digital signage offering designed to make it simple for businesses to better inform customers while boosting sales and lowering costs. The low-cost, easy-to-use HP SignagePlayer mp8000s and HP SignagePlayer mp8000r are designed for independent retailers and other small to midsize businesses that want to deploy full-featured digital signage at a single location or across a small network.
CLASSIC ILLUSTRATOR TUTORIAL: HAND-DRAWN TECHNIQUES FOR VECTOR ARTWORKS

Taking a bitmap scanned sketch to a vector artwork can be handled in various ways. Here French illustrator Olivier Blanc breaks out Illustrator’s swirl and star tools to do the job.

FUNNY SIGNS OF THE WEEK

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