If you have trouble viewing this email, please click here

Issue 81 | Week 4 - November 2010

 
TONE DIGITAL INSTRUMENTAL IN WIN
Tone Digital assisted a London-based sports event marketing firm, Icon, to win Gold for the 2010 FIFA World Cup South Africa. Icon, an international sports management company, took the top honours, a Gold Award, at the International Sports Event Management Awards in the Event Look Award category.
Antalis
FIRST PRIVATE VEHICLE BRANDING CAMPAIGN LAUNCHED
SC Johnson’s new auto air freshener product Glade Auto, has signed up with brandyourcar.com for the first privately owned vehicle branding campaign to be executed in South Africa. The campaign mandates the Primedia Unlimited subsidiary to tailor brand 20 vehicles in Johannesburg, Pretoria and Cape Town, from the 15th of November.
WIDEOPEN’S CAMPAIGN TARGETS STUDENTS

Students searching for nightlife in Hatfield, Pretoria, are finding it easily thanks to Po10C and it’s ‘Cock a doodle doo’, outdoor advertising campaign executed by Wideopen Platform.

KULULA SUPPORT FOR MOVEMBER GROWS
Kulula’s famous Flying 101 plane now sports its very own 'mo', in aid of Movember, the month formerly known as November.
 Viscom Africa
BOOK REVEALS IMPORTANCE OF COLOUR

Professional marketers need to give colour a little more thought and be more objective in the choices they make for brands, advises Howard Fox, Marketing Director at the University of Pretoria’s Gordon Institute of Business Science (GIBS).

TAXIS GET THEIR JUST DESSERTS

Giant-sized images of scrumptious desserts adorning Quantum Taxis have caused mouths to water, especially on busy metropolitan routes used by commuters. As a result, the campaign has been extended by another six months and will run until 30 November.

CONTINENTAL OUTDOOR INNOVATES WITH RAINBOW LIGHTS

Continental Outdoor has reinvented the use of internal illumination on its Citilite range by adding a colour-changing effect which operates from an innovative internal mechanism.

 WONSA
GRAFFITI REVEALS IMPERIAL'S NEW LOOK
Graffiti has branded ten refrigerated vehicles for Imperial's Fast 'n Fresh distribution services. The ten vehicles are the first of Imperial's massive fleet to be branded with the new 'Fast Moving Forward Thinking' corporate identity and form part of a national rebranding campaign.
ADREACH CAMPAIGN CUTS THE MUSTARD
ADreach has developed a new street pole campaign for elite French Mustard, Maille, distributed in South Africa by Patley's. By integrating standard two-dimensional posters with more three-dimensional die-cut visuals, the company has raised the outdoor advertising platform to new heights.
SYTECH SUPPLIES INTRODUCES 'SIGNABRACKET'
Sytech Supplies has become the South African distributor of signAbracket, a plastic bracket specifically designed to hold flute board (corex) signs. The signAbracket is reusable and can be secured to various support surfaces using a range of fixing methods.
THIS WEEK'S CREATIVE QUOTE

It’s art if can’t be explained.
It’s fashion if no one asks for an explanation.
It’s design if it doesn’t need explanation.
~ Wouter Stokkel

DISPLAY OF TOBACCO PRODUCTS HIGHLY REGULATED

The Minister of Health has given interested persons until the 29th of January 2011 to make written, substantiated comments to his proposal that will affect the way tobacco products are displayed, marketed and priced in wholesale and retail outlets.

ENVIRO-CORR AN ALTERNATIVE SUBSTRATE
The Liberty Carton Company says its Enviro-Corr substrate can be used as an alternative to foamboard for displays and signs.
FISHER TEXTILES EXPANDS FABRIC OPTIONS

Fisher Textiles, one of the leading suppliers of fabrics for digital printing, has added style DD 9374 Tri Poly (FR) to its Direct Disperse Fabric line for direct Dye Sublimation printing.

 Viscom Africa
FREE QUARK UPDATE AVAILABLE
Quark has released a free update for Quark’s graphic design and page layout software, available to all QuarkXPress 8 users. The updates in QuarkXPress 8.5 include support for Microsoft Word DOCX for the first time, updated and new Pantone colour libraries, an automatic software updater, and a number of resolved issues.
TANG APPLE SOURS GOES FORTH
Tang Apple Sours has signed on with TLC, the washroom advertising specialist, for a further 12 months to focus on Tang Original.
YOUINSURE SIGNS WITH WASHROOM SPECIALIST
Jag Insurance product, Youinsure, is expertly targeting consumers inside washrooms across the country. Via TLC’s standard washroom advertising frames, Youinsure will be targeting consumers in an environment where they aren’t distracted by other advertising messages.
GLOBAL TRADER CAMPAIGN TEES OFF

Primedia Unlimited subsidiary, Golf Unlimited, has signed Global Trader as one of its first clients. The advertiser chose this platform to specifically target the affluent golfing community and draw more consumers to its online trading seminars.

MICHELIN PROMOTION GRIPS MOTORISTS
Michelin and Wideopen are driving tyre sales over the festive season and into January 2011. Creative partner TBWA, alongside media agency MediaEdge, ensured that Michelin’s large format outdoor campaign captures consumer attention with its ‘Outlast the road’ communiqué, drawing attention to Michelin’s 70 000km warranty.
HOW TO CREATE THAT LAST-MINUTE HOLIDAY e-CARD IN PHOTOSHOP

The Festive Season is around the corner, so here is a tutorial showing how to create a Christmas design using Photoshop.

What we are going to do is really easy and can be very useful. For this tutorial, we will use some very cool icons as well. We hope you enjoy this little tutorial and that it inspires you to create your own postcard!

FUNNY SIGNS OF THE WEEK

Sharing is caring, click here to send us your funny signs.

Removal: This e-mail is for information purposes only and will not be repeated, following a request for removal. It is sent in accordance with the Information Exchange Promotion Protection and Privacy Act sect. 50, marked as "Advertisement" and containing a valid remove instruction below. E-mail based commercial communication avoids unnecessary spending on catalogues and paper, and helps to preserve valuable natural resources such as forests and oil. Should you not wish to receive information just click here to Unsubscribe.

Powered by Practical Publishing- info@practicalpublishing.co.za

 Avery Graphics

 Viscom Africa