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Issue 85 | Week 2 - JANUARY 2011

 
Viscom Africa
COMPLIMENTS OF THE SEASON FROM PRACTICAL PUBLISHING
In this, our first Viscom Africa newsletter of 2011, the Practical Publishing team would like to welcome back all our readers from their well-deserved year-end breaks. We trust you had a happy and safe festive season and we look forward to an exciting year ahead with you.
 Antalis
NESCHEN RECEIVES FOGRA CERTIFICATE

Colour Alliance (CA) materials produced by Neschen provide results, under controlled printing conditions, that are comparable to offset prints produced according to the Fogra 39 process standard.

VISTA SYSTEM INSTALLED IN INVERCLYDE ACADEMY
Vista System International, a world leader in Modular Curved Frame Technology (MCFT), recently supplied its flexible and easily up-dateable Directory Frames and Door Signs to 'Galloway Signs' for installation in the newly built Inverclyde Academy in Greenock, Scotland.
EFI LAUNCHES NEW SOFTWARE PRODUCTS
Brand owners, packaging printers, sign and display companies, commercial printers, agencies and publishers can benefit from new features in EFI XF 4.5. The software is designed to increase workflow productivity and achieve higher quality and accurate colour materials printed on a variety of inkjet printers across many production facilities.
 Sign Africa Roadshow
MACTAC GRAPHIC PRODUCTS ANNOUNCES REBEL SERIES

The Rebel Series is a versatile, multi-print media designed for screen and digital printing. A 4mil vinyl film, paired with high-performance adhesive, Rebel features 99.5% opacity through its face film for blockout and printing consistency.

NIVEA SELECTS TLC TO TARGET CONSUMERS

With assistance from washroom advertising specialist, TLC, Nivea is running a two-month campaign inside Jet and Ackermans store holdings, to alert female care-conscious consumers to its underarm deodorant.

BUSINESS DAY SELECTS PRIMALL MEDIA
Business Day and Primall Media have teamed up to execute a mall advertising campaign to reach its readers in a call to action amongst LSM 9-10 shoppers in Gateway Shopping Centre, Hyde Park, Menlyn Park, Nelson Mandela Square, Rosebank Mall, Sandton City and the V&A Waterfront.
 WONSA
FRESHPAK STOMACHS WASHROOM MEDIA CAMPAIGN
Freshpak digestive tea recently selected TLC in order to break through the clutter and talk to grocery buying moms.
SAFYR BLEU SETS SIGHTS ON GOLFERS
Golf Unlimited recently secured its first FMCG client, Safyr Bleu, for a three-month advertising campaign. Golf Unlimited’s GPS advertising screens bring brands closer to affluent, high-end decision makers in the most prestigious golfing destinations the country has to offer.
HARRY POTTER APPEARS ON THE SMALL SCREEN
Harry Potter fans were alerted to the new movie release, courtesy of Primall’s Digital Ad Screens during December.
THIS WEEK'S CREATIVE QUOTE

Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit.

~ Scott Stevenson

 Viscom Africa
CLASSIC TUTORIAL: CREATE A GRAFFITI IN INKSCAPE

Need some inspiration after the holidays? Let's get those 'creative juices' flowing with some streetart.

Filip Komorowski shows us how to create fresh graffiti in Inkscape (an open source vector graphics editor). These vector effects could easily be done in any other vector program.

FUNNY SIGNS OF THE WEEK

Sharing is caring, click here to send us your funny signs.

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 Viscom Africa