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Issue 93 | Week 2 - MARCH 2011

 
Sign Africa
SIGN AFRICA ROADSHOW MOVES TO DURBAN!
Following the highly successful Sign Africa Roadshow in Port Elizabeth last month, your regional roadshow for all things signage moves to Durban on 9 March. Port Elizabeth welcomed an impressive 381 visitors and Durban attendance figures are expected to top this.
SCOIN SHOPS PUTS MONEY ON PRIMALL
The Scoin Shops has renewed its advertising holding for another year with Unlimited’s mall media division, Primall Media. The company is hoping to effectively target those shoppers wanting to invest in coins and medallions emblazoned with Nelson Mandela’s impression.
Antalis
PRIMEDIA LIFESTYLE RECEIVES 13 FINALIST POSITIONS
Primedia Lifestyle has, for the second year running, been the only consultancy on the African continent to receive finalist nominations by the International Council for Shopping Centres (ICSC) European Solal Marketing Awards for strategic shopping centre marketing campaigns.
SANLAM AGAIN CALLS ON WIDEOPEN
Sanlam Investment Management (SIM) has renewed its prominent branding position at OR Tambo International Airport’s Domestic terminal through Wideopen. Securing the site for the third consecutive campaign, SIM is clearly reaping the rewards of large format advertising in the local transit hub.
BIOBUST GETS A LIFT FROM TLC
BioBust has signed up with Primedia Unlimited’s washroom media company, TLC, for a two-month Planet Fitness washroom campaign to engage women and encourage them to have the décolleté they’ve always wanted.
 Sign Africa Roadshow
PRIMALL DRIVES COASTAL SAFETY
The KwaZulu-Natal Department of Transport has signed up with Primall Media to remind coastal drivers to do the right thing by being responsible and driving within the speed limit.
OHMSA SHEDS LIGHT ON KEY DEVELOPMENTS
According to a study carried out by Price Waterhouse Coopers, 'South African media and entertainment outlook: 2010 - 2014', it is projected that by 2014, OOH advertising in South Africa will total an estimated R2 billion, which is a 7.7% compound annual increase from the R1.4 billion reported in 2009.
OUTDOOR PENGUIN CAMPAIGN TAKES FLIGHT
After just two weeks of flighting on Continental Outdoors’ Citilite range, the new Lesley Pearse novel, 'Belle', has shot to No 1 on the local bestseller charts.
 WONSA
GRAFFITI SEES GREEN
Graffiti recently took the South African National Energy Research Institute (SANERI) to a whole new level of 'green' when it branded 14 energy efficient vehicles in bold green: two belonging to SANERI's Green Transport Centre and 12 owned by the Gauteng Province Department of Roads and Transport (G-Fleet).
TLC GIVES ACTOR PHARMA PLATFORM
Actor Pharma (Pty) Ltd has contracted TLC for the roll-out of an educational campaign during pregnancy awareness month. The month long campaign, targeted at young adults, focuses on the prevention of unplanned pregnancies.
Viscom Africa
DID YOU KNOW PHOTOSHOP TURNED 21 THIS YEAR?

In 1987, Thomas Knoll, a PhD student at the University of Michigan began writing a program on his Macintosh Plus to display grayscale images on a monochrome display. This program, called Display, caught the attention of his brother John Knoll, an Industrial Light & Magic employee, who recommended Thomas turn it into a fully-fledged image editing program.

Thomas took a six month break from his studies in 1988 to collaborate with his brother on the program, which had been renamed ImagePro. Later that year, Thomas renamed his program Photoshop and worked out a short-term deal with scanner manufacturer Barneyscan to distribute copies of the program with a slide scanner; a "total of about 200 copies of Photoshop were shipped" this way.

From Photoshop 1 through to the current Photoshop CS5, there have been 12 major versions of Photoshop.

Source: Wikipedia

In February of 1990, Adobe 1.0 was released

MAIZEY PLASTICS SUPPORTS CHARITY DRIVE
The No Food For Lazy Man Trust is an initiative formed by 37 year old adventurer Riaan Manser, aimed at bringing about social change by investing in sporting equipment and infrastructure for schools that don't have access to these resources.
PRISMAFLEX REVEALS ALL AT OPEN DAY
Outdoor advertising solutions manufacturer and large format digital printer, Prismaflex, held an open day at its Boksburg premises last week. Sign Africa went along to see the inner workings of the company.
HEXIS ACADEMY ENROLES AT SIGN UK 2011
If you are thinking of visiting Sign UK 2011 this year, stop by and take a look at what is happening on the Hexis UK Ltd stand. The Hexis Academy training team plan on doing interesting things with the Hexis Hex’Press films during the three days of the exhibition.
 Viscom Africa
SUCCESS FOR MUTOH AND ARLON
Daily car wrap, printing and cutting demonstrations proved to be a leading event at FESPA/Americas, held at the Orange County Convention Centre in Orlando, Florida from 24 - 26 February.
FISHER TEXTILES ADDS SATIN FABRIC
Fisher Textiles has added GF 2328 Satin (FR) to it's line of grand format fabrics for dye sublimation, UV and Latex printing.
SMURFITT KAPPA REVEALS NEW POS DISPLAY BOARDS
Smurfit Kappa has developed a new range of POS display boards in partnership with distributor Pyramid Display Materials. Compatible with KBA and manroland presses, the range includes a unique single sided board that offers significant cost savings over standard display board.
POSSIBILITIES OF XAAR-ENABLED INKJET DECORATION SHOWN
The ceramic tile industry's top ink and glaze companies showed the considerable advantages of digital inkjet tile decoration using the innovative Xaar 1001 inkjet printhead at Cevisama (Valencia, from 8 -10 February).
COREL LAUNCHES INTERNATIONAL DESIGN CONTEST
The 2011 CorelDRAW® International Design Contest is now open to all CorelDRAW® and Corel® PHOTO-PAINT™ users across the globe. Between now and June 30, 2011, submit your best original designs for your chance to win valuable prizes in one of six categories.
CLARIVIEW OPTS FOR PORTABILITY
ClariView now provides a portable digital signage solution with the style and look of one of its full size floor standing displays. It was developed with portability in mind.
RECORD NUMBERS AT DIGITAL SIGNAGE EXPO
Digital Signage Expo (DSE), has announced that its 2011 Conference and Trade Show has set four new records. These include Most Exhibitors Ever (195), Largest Net Square Footage in DSE's History, Highest Conference Registration (up 25%) and Largest Educational Conference (166 educational opportunities).
CLASSIC PHOTOSHOP TUTORIAL: MANIPULATE A DANCER ILLUSTRATION

By Eric Shafer
Sticking with Photoshop for this week's tutorial, you'll see how easy it is to manipulate a single image to create a dance illustration.

We look at one of the most popular design styles of the past few years, which is to create interesting effects around a photo of a dancer or a person in motion. The motion offers an unique base around the dancer which is built from creative elements.

FUNNY SIGNS OF THE WEEK

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Viscom Africa

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