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Issue 94 | Week 4 - MARCH 2011

 

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DURBAN ROADSHOW BUSTLES WITH VISITORS
The Durban leg of the Sign Africa roadshow took place this week. Visitor attendance exceeded all expectations, as 1072 enthusiastic individuals turned up at the one-day event, held at the Durban ICC on 7 March.
Antalis
PERNOD RICARD KEEPS IT FRESH
Pernod Ricard is keeping its communication strategy fresh by constantly updating the brands it advertises. Next to take centre stage on TLC’s Mirror Media in style and sports bars across the country is Havanna Club.
PRIMALL MEDIA HELPS DINERS CLUB TARGET COMMUTERS
Strategically located at the Hyde Park Shopping Centre, Primall Media’s large format exterior site has been snapped up by Diners Club International to capture the attention of commuters and motorists for a full six months.
FUTURE OF MEDIA AGENCIES UNDER THREAT?
Direct deals, media commissions dropping to 0.5%, rising costs and a talent gap, coupled in many instances with international pressure on local off-shoots to hoof up profits, suggests the future of media agencies is under threat.
 Sign Africa Roadshow
PRIMEDIA LIFESTYLE APPOINTS NEW DEPUTY MD
Primedia Lifestyle has appointed Doug Mayne as Deputy Managing Director. Doug (34) founded his marketing and advertising career at Ogilvy Durban where his leadership qualities ensured his progression from Account Executive to Group Account Director.
AFP PARTNERS WITH DIGITAL SIGNAGE CONTENT INTEGRATOR
Agence France-Presse (AFP) has signed up to a technical and commercial partnership in Asia, the Middle East and Africa with BlueFox, a content integrator specialised in digital signage (video, photo and text for public screens).
MOVERS AND SHAKERS AT PRISMAFLEX
Prismaflex South Africa is proud to announce the following staff promotions that have taken place as from 1st March 2011. Maryka Kruger and Lynette Van Wyk have been promoted to Accounts Managers, while Marinda Breedt is the company's new Sales and Marketing Assistant. Prismaflex SA wishes them all luck in their new positions.
 WONSA
NEW LED SOLUTIONS FROM OSRAM SHOWN
During EuroShop 2011 OSRAM presented how varied the options are for ideal retail lighting. It premiered the Ledvance LED product series, expanded specifically for the retail sector, plus a gobo projector to stage brands using light. Another highlight was a glimpse of the future with the Powerball HCI lamp.
CHANGES AT TYGAN DIGITAL & SIGNAGE
Tygan Digital & Signage have moved from Kensington in Johannesburg to 8B Impangela Road, Sebenza, Edenvale. As a result, the company's contact details have also changed.
DID YOU KNOW?

When Steve Jobs came up with the idea of calling their new company Apple, both he and Wozniak knew that once things would get big, they'd get legal trouble with Apple Corps., the record company of the Beatles.

In 1981, Apple Computer and Apple Corps. signed an agreement, allowing Apple Computer to use the name for products not related to music in any way. Part of this secret agreement was a payment of rumored $80,000 by Apple Computer.

However, the peace between the two companies wouldn't last long. In 1989, Apple Corps. sued Apple Computer over trademark violations, claming that the Apple //gs and other products (such as CD drives) were violating the agreement by being able to generate synthesized music. The lawsuit was settled in 1991 with another payment by Apple Computer. But this time the sum was much higher: $26.5 million.

The next round between the two companies started in 2003. Apple Corps. sued Apple Computer again over copyright infringements. Apple's extremely successful iTunes Music Store caused this latest legal struggle for the name Apple. A judgement is yet to be spoken. However, rumors have it, that the two companies are working on another out-of-court settlement. A never ending story?

SOURCE: http://www.theapplemuseum.com/index.php?id=44

DID YOU KNOW?
HYUNDAI RECOMMITS TO WIDEOPEN PLATFORM

Hyundai Automotive South Africa has dominated airbridges at Cape Town International Airport (CIA) since June 2010, thanks to a partnership with Wideopen Platform. Renewing its advertising deal with Wideopen, Hyundai will again take centre stage on landing strips in the Mother City until 31 May.

SUPERDISKI SEEKS SOCCER COMMENTATOR
Mall Active has been commissioned by SuperSport to engage consumers nationwide through mall activations where shoppers have an opportunity to audition for the job of soccer commentator - on the spot. 
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INDESIGN TUTORIAL: CREATE A GIFT VOUCHER

Robert Sarudy show us in this week's tutorial how to create a gift voucher using pictures and text that's perfect to print.

FUNNY SIGNS OF THE WEEK
Send us youf funny signs

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