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Issue 98 | Week 2 - APRIL 2011

 

Sign Africa
ABSA TARGETS CLIENTS WITH BRANDED BUSES
 
SP Media has branded 20 single deckers buses in Gauteng with the distinctive ABSA livery as the banking giant seeks to target the mass market in the affordable housing market sector. The bank is targeting the lower income areas as this matched the profile of their intended audience and will assist in the company’s objective of growing its presence within the affordable housing market.
Antalis
TLC AND TWINSAVER TARGET WASHROOM USERS
Twinsaver is driving LSM 5 – 7 consumers to purchase its 1 Ply toilet paper by speaking directly to them inside TLC’s LSM B shopping mall and cinema washrooms from April to September this year. TLC believes that advertising a product such as Twinsaver in the washroom environment offers the advertiser a highly relevant target audience that has extended dwell time. 
BRANDYOURCAR.COM PROMOTES SAMSUNG'S CAMPAIGN ON CONSUMERS' MINI COOPERS
Samsung has commissioned Primedia Unlimited's subsidiary brandyourcar.com to market its Galaxy Tab campaign, exclusively on Mini Coopers. Samsung wanted to target Johannesburg and Pretoria’s active, on-the-go consumers in environments with a high level of traffic and social activity.
CHRISTIE MICROTILES RECEIVE 'ECO DESIGN' HONOURS
The company received 'Eco-Design' honours from the Institut Français du Design (IFD) at the Janus awards ceremony held in Paris at the French Economic, Social and Environmental Council. Supported by the Agency for Environmental and Energy Management, the Eco-Design designation promotes products and services with reduced environmental impact, beginning with the selection of materials through to the end of the product's useful life.
 Sign Africa Roadshow
PRIMEDIA OUTDOOR PROMOTES 'GREENING' PROJECTS
Primedia Outdoor is playing a key role in creating a sustainable environment for future generations by off-setting carbon emissions whilst greening the community and providing sustainable employment for disadvantaged communities.
PRIMALL MEDIA PROMOTES ADIDAS' DIVERSE GLOBAL BRAND CAMPAIGN
Primall Media has been appointed to advertise adidas’ latest global brand campaign in selected malls across the country. The campaign is the most diverse and all-encompassing glimpse ever into the brand, showcasing the company's distinctive presence across various cultures and lifestyles, fusing the worlds of music, sport, and fashion.
TLC LAUNCHES DETTOL'S TWO MONTH CAMPAIGN
Dettol has selected TLC’s advertising offerings in Cinema Nouveau, malls, airports, gyms and Netcare washrooms to run its two-month campaign, which educates consumers in the washroom environment about its new No-Touch dispensing technology.
 WONSA
FREE ENTRANCE
LINDT BUNNIES TRAVEL ON CABS TO PROMOTE CONSERVATION
Fans can catch a glimpse of Lindt's Gold Easter Bunny which can currently be seen travelling on 15 bright green London Cabs in and around Cape Town and Johannesburg, highlighting the plight of the highly endangered Riverine Rabbit.
OSRAM GETS TWO RED DOT DESIGN AWARDS
Two innovative luminaire concepts secured double success for OSRAM, gaining two red dot design awards 2011: both the compact LED pocket torch LUMIgo and the refinement of the OLED suspended luminaire, Airabesc, have convinced the jury of their merits in design and technology. OSRAM thereby proves once again the transformative power of the new light technologies which overtake the previous forms of luminaires, smoothing out the path leading towards new and unusual opportunities for design.
£250 MILLION AUCTION FOR OLYMPIC GAMES OUTDOOR AD SPACE
Olympic sponsors including Coca Cola, McDonalds and Adidas began bidding for prime sites across the UK for the 2012 Olympic Games in an online auction where £250m in media space is up for grabs.
POP UP TASTING TABLE
The pop up promotional table is the perfect product for in-store promotions. The table is ideal as a quick and easy to set up display stand. It is also portable.
DID YOU KNOW?

Jacob Christoph Le Blon (2 May 1667 – 16 May 1741) was a German painter and engraver who invented the system of three- and four-colour printing, using an RYBK colour model similar to the modern CMYK system. He used the mezzotint method to engrave three/four metal plates (one each per printing ink) to make prints with a wide range of colours. His methods helped form the foundation for modern colour printing.

In 1708 - 1709 he is known to have made colourant mixing experiments in Amsterdam and in 1710 he made his first colour prints with yellow, red, and blue plates.

1717 he moved to London where he received royal patents for the three-colour printing process and a three-colour tapestry weaving process. The tapestry process involved using white, yellow, red, blue, and black fibres to create images. The printing process involved using three different intaglio plates, inked in different colours.




Click on image to enlarge

He published a small book in 1722, Coloritto, in French and English. In it he stated that 'Painting can represent all visible objects with three colours, yellow, red, and blue' (pp. 6, 7).

Le Blon’s method required experience in deconstructing a coloured image into its presumed primary chromatic components and understanding the effects of superimposing printing inks in certain areas, for which extensive trial and error work was required. Le Blon’s process was practiced in France after his death and progressed in the early-mid-19th century into chromolithography. What was required, however, is a methodology to break images objectively into colour components which became possible with the invention of colour photography in the second half of the 19th century and the invention of half-tone printing in the late 19th century.

Source: Wikipeida

 Viscom Africa
FREE ENTRANCE
CLASSIC ILLUSTRATOR TUTORIAL: HOW TO CREATE A CLIPPING MASK

Put your creative hats on, as this week we bring you an Adobe Illustrator tutorial on Clippling masks.

Clipping masks can be a helpful and fast way to add some depth and variety to your designs. Follow theses easy steps and fundamental actions to create a clipping mask quickly and easily.

FUNNY SIGNS OF THE WEEK

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