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Issue 100 | Week 1 - MAY 2011

 

Sign Africa
ONE TIME ENCOURAGES PEOPLE TO LIVE LIFE FULLY
To encourage consumers to book their vacation packages with 1time holidays and embrace life every day, Da Vinci Edison Bell and 1time have brought to market the tongue-in-cheek 'Life is Short' campaign which takes a lighter look at fascinatingly funny ‘death’ facts. Edison Bell and Maverick Media have made history by advertising on a hearse.
Antalis
HYUNDAI CAMPAIGN TARGETS AIRPORT PASSENGERS
The international vehicle manufacture has strategically positioned five of its most popular models on 14 air bridges at King Shaka Airport. Managed and implemented by branding experts Graffiti, the branding of the air bridges ties in with Hyundai’s premium brand image and aims to reaching its higher LSM target audience of business travellers and holiday makers who choose to fly.
JAMES CLOETE ON OUTDOOR LIONS JURY
James Cloete, executive creative director Draftfcb, has been chosen to be on the Outdoor Lions Jury. The Cannes Lions International Festival of Creativity announced the line-up for this year’s Film, Press and Outdoor Juries ahead of the Festival, taking place from 19 to 25 June.
WOOLWORTHS CHOOSES SA STARS TO PROMOTE WINTER CAMPAIGN
The company uses well-known South Africans such as Lira, HHP, Loyiso, Gang of Instrumentals, Inge, Goldfish, Chris Chameleon, aKing and Arno Carstens to not only model its clothing and accessories but to perform as well.
 Sign Africa Roadshow
NEW PROVANTAGE INTERACTIVE VENTURE OFFERS CLIENTS WORLD CLASS-MOBILE
Provantage Out of Home Media and Silverstone CIS have joined forces to create a joint venture called Provantage Interactive. With the expertise and recommendations of both the Silverstone CIS and Provantage teams, interactive online and viral campaigns can be tailor-made to client specifications and be fully integrated with face to face media solutions.
HUMAN.KIND ADVERTISING INSPIRES AFRIKANERS WITH INSURANCE CAMPAIGN
Human.kind Advertising have conceptualized classic Afrikaans stories and slices of living that breathed life into the campaign for new Afrikaans insurance brand Virseker. The advertisers have tried to inspire Afrikaans-speaking South Africans of all colours and backgrounds to be proud of their language and to pioneer initiatives to boost and enrich Afrikaans and the lives of all those who speak it.
TLC AND NAMPAK LAUNCH FEMININE PRODUCT DISPENSING UNITS
TLC, Unlimited’s washroom advertising specialist and Nampak have partnered to launch brand new feminine product dispensing units in LSM B shopping malls across Gauteng and Cape Province. The vending machines have been internationally designed specifically for Nampak's feminine product range.
 WONSA
BRONX LAUNCHES NEW TAG LINE AND ADVERTISEMENT CAMPAIGN
Bronx has recently launched a new print marketing campaign and tag line to promote the brand's new strategic positioning. The range will offer South African men reliable shoes with attitude to suit their demanding lifestyle.
ROUND TABLE ON PROTECTION OF PERSONAL INFORMATION BILL
The Round table discussion is a critical briefing for professional marketers led by some of the most informed authorities in SA. It takes place in Cape Town on 27 May 2011 at the Deloitte office in Cape Town.
VISCOM DÜSSELDORF EXPANDS PROGRAMME
The development of viscom into a central trade fair for all fields of visual communication will now be demonstrated by its new subtitle, 'International Trade Fair for Visual Communication, Technology and Design'. It characterises the range and orientation of a trade fair featuring the classic fields of advertising technology, light advertising, (large format) digital printing and textile finishing just as much as the newer segments of digital signage or individual printing and design.
 Viscom Africa
CLASSIC TUTORIAL: CREATE A WOOD GRAIN TEXTURE WITH ILLUSTRATOR

This week we look at using the Graphic Pen, Warp and Twirl Tool to create your own unique grain texture in Adobe Illustrator. This technique is easy and applicable in logos, icons, interfaces or pretty much anything. Enjoy!

WOOD GRAIN TEXTURE
FUNNY SIGNS OF THE WEEK
FUNNY SIGNS OF THE WEEK

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