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Issue 105 | Week 2 - June 2011

 
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FREE ENTRANCE
ANTALIS LAUNCHES 2012 ART OF DESIGN AWARDS
The awards, which recognise design excellency and aim to inspire original thinking big ideas, paper usage and beautiful presentation, were launched at an event held at The Venue at Melrose Arch.
 Antalis
CLOVER AND HEIGHTSAFETY INTERNATIONAL'S BILLBOARDS SHINE ABOVE THE REST
Heightsafety International has been involved with Clover's latest campaign, which features shimmering billboards in the Gauteng area. The little stars of the billboard are called ‘Reflecto-Lite’ discs, from the USA.
ARCTIC HEALTH AND TLC PROMOTE MENACAL 7 CALCIUM SUPPLEMENT
The supplement will be promoted across South Africa for a two month period. The Menacal campaign targets LSM 7 - 10 women, aged between 18 and 40, informing them that the supplement directs calcium to where it is required, instead of directly to the arteries.
CARAT SA WINS BRONZE AT THE PRESTIGIOUS INTERNATIONALIST AWARDS FOR INNOVATION
The award ceremony was held on 25 May in New York. Their innovative campaign involved 94.5 Kfm's breakfast show host Ryan O’Connor paragliding off Signal Hill, promoting life assurer Old Mutual’s 'Greenlight' product campaign aimed at encouraging potential consumers not to put off doing what they know they should or have always wanted to do.
 WONSA
ID SIGN SYSTEMS ADDS NEW DIMENSION TO GLASS SIGNAGE
The company's Cristallo range comprises of single-panel tempered safety glass nameplates which are ideal for indoor and outdoor use and have three text design alternatives: satin finish black, matte polyester film, transparent film.
3D PHOTOWORKS 3D PHOTOGRAPHIC PRINTING BRINGS IMAGES TO LIFE
The company's process prints 2D photographs to 3D from your hi-res files. They are ideal for tradeshows, POP displays, museum, interior decor, food and beverage and themed environments.
LG HAUSYS SIGN AND GRAPHIC MATERIALS
The CAL 4000 and CAL 6000 self-adhesive graphic films have a four-year and six-year durability respectively.
 Viscom Africa
RIGIDISC-MEDIA HUBCAP ADVERTISING SETS BUSINESSES APART
Putting Rigidisc logos on your hubcaps get your products noticed. When the wheels start rotating, it sends a clear, readable message to the consumers.
V180 LIGHTING SYSTEM A NEW INNOVATION FOR CHANNEL LETTERS
The V180 features the most innovative and efficient design on the market today for illuminating small and shallow channel letters. The patented LED array consists of three diodes placed at an optimal angle to provide a 180 degree viewing angle.
DGI SHOWCASES LED MODULE AT FESPA DIGITAL
Viscom Africa was at the Hamburg expo to see the module, which is a new approach to creating advanced LED-based lighting solutions. Conductive material is printed on a flexible PET film then LED's are mounted in an array pattern to produce signage or any lighting accent or solution.
 FREE ENTRANCE
CLICKS AND TLC PROMOTE NEW HAND WASH RANGE
The shopping centre is capturing the attention of female consumers via TLC's tester frames, which consist of a standard A4 Washroom Frame with a sample product holder attached to the frame. They open up a unique and new avenue for FMCG advertisers to combine branding and sampling to captive audiences, in the environment where the products would typically be used.
COMUTANET UPGRADES TAXI RANK TV'S
Advertising messages will now be broadcast in high definition LED quality with superior sound and visual impact to an attractive and economically active audience; of which 86% is comprised of commuters within the 4-7 LSM bracket and a further 13% in bracket 8-10. The Botshabelo Rank in the Free State is the most recent site to receive a boost.
CREATIVE TIP OF THE WEEK: TURN LETTERS INTO NEON STRIPS

Using InDesign, one can combine multiple letters into one continuous shape that looks like a neon sign.

Start with a heavy, monoweight typeface, such as VAG Rounded Bold (A) and type the word 'TWIST'.

Convert the text to outlines (Type/Create Outlines). For the 'T' and 'W', overlapping the letter shapes is sufficient, but for the other letter combinations connectors are needed (derived from a rotated I). Overlap them as necessary to bridge the gaps (B). Tweaking shapes with the Direct Selection tool will ensure smooth joins, then the letters are combined into one shape (Object/Pathfinder).

The combined result shows several unnecessary anchor points, which must be removed with the Delete Anchor Point tool (C). Finally, apply fill and stroke colors (D).

FUNNY SIGNS OF THE WEEK

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