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Issue 108 | Week 1 - JULY 2011

 
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FREE ENTRANCE
OLD MUTUAL INVESTS IN NEW UNLIMITED CAR BRANDING SPECIALISTS
The company's iWYZE valuables short-term insurance brand has signed up for a three-month ad campaign with Unlimited's subsidiary brandyourcar.com, which uses privately owned vehicles as media platforms, enabling advertisers to select drivers and vehicles on a geo, psycho and demographic basis from its database of individuals who specifically make their vehicles available for branding.
 Antalis
CONTINENTAL AND SPG LAUNCH ADVERTISING OPPORTUNITIES AT GAUTRAIN STATIONS
Continental Outdoor Media, with their partners The Strategic Partnership Group (SPG), a Bombela Concession Company partner in the Gautrain project, have launched their advertising opportunities at the six new Gautrain stations at a function held at their Head Office in Bryanston. The advertising opportunities include large format lightboxes, GauFrames and digital platforms that can be packaged or bought individually to suit marketers needs.
TLC PROMOTES FAMOUS GROUSE WHISKY
Primedia Unlimited subsidiary TLC will run a two-month washroom advertising campaign for The Really Great Brand Company, a local wine and spirit manufacturer and importer, promoting its premium Scotch whisky, Famous Grouse. Aimed at the traditional LSM 7 – 10 male whisky drinkers aged 18 – 40 years, Famous Grouse has secured the digital Mirror Media platform in over 150 of TLC’s Sports and Style Bar venues nationally.
LED LIGHTING SA BREAKS NEW BOUNDARIES WITH LED DL6
The company's DL6 replaces halogens. It produces 530 Lumens in Natural White (the preferred colour for most retail outlets). It produces 65 lumen per watt in Natural white light compared to 15 lumen per watt produced by a halogen lamp.
 WONSA
CONTINENTAL OUTDOOR EXPANDS TO NAMIBIA
The company has recently installed two high impact innovations in Windhoek.
ABSA SUPPORTS BOKS WITH AIRPORT CREATIVE
The bank has flighted a creative featuring various SA rugby players on their flagship site at Cape Town International Airport in support of the SA Rugby Unite 2011 campaign. The creative calls on South Africans to wear the Springbok jersey every Friday and get behind the team.
PRIMEDIA LIFESTYLE AND GATEWAY HOST THIRD ANNUAL STAR-STUDDED PRE-VODACOM DURBAN JULY EVENT
Gateway shopping centre and Primedia Lifestyle will host the fashion and entertainment extravaganza on 1 July, in the run up to the greatest horseracing and fashion event of the year.
 FREE ENTRANCE
BRANDYOURCAR.COM PROMOTES GOOD HOPE FM CAMPAIGN
Unlimited’s mobile advertising platform will promote the 94.97 FM brand to the Mother City’s upper LSM youth market until November 2011. Booked by The MediaShop and created by BBDO, the six-month campaign aims to generate exposure for Good Hope FM in both the Cape Town metropolitan and the surrounding suburbs.
MODULAR VIDEO PANEL SERIES LAUNCHED AT INTERCOMM 2011
CHAUVET has launched an all-new series of four Modular Video Panels, or MVP Series at the Florida expo. All four panels employ tri-coloured SMD LEDs which provide better resolution and wider viewing angles and include Neutrik powerCON and etherCON power and data connectors. The series comes with optional signal processing equipment.
PLANAR LAUNCHES MULTI-TOUCH LCD VIDEO WALLS AT INTERCOMM 2011
The company has introduced an LCD video wall solution with integrated, multi-touch capabilities at the Florida expo which took place from 11-17 June. The Clarity Matrix Touch provides a turnkey solution for deploying multi-touch video walls in public spaces, interactive signage applications, and commercial and government collaboration rooms. The ultra-thin 234cm (92"), 330cm (130") and 350cm (138") video walls enable collaboration and interactivity.
INTERACTIVE DIGITAL SIGNAGE SYSTEMS LAUNCHED AT INFOCOMM 2011
MediaTile and DFI TECH unveiled its next-generation cloud-based customer service solutions for brands, retailers and banks at the Florida expo which took place from 15-17 June. The systems take customer service to a whole new level, with innovative viewer engagement and remote personal service capabilities, using the MediaCast Video Presence System.
ZENITHOPTIMEDIA AND PROVANTAGE HOST INSIGHT FIELD TRIPS INTO TOWNSHIP
The partners are hosting the field trips into Gauteng townships including Soweto, Alexandra and Tembisa exclusively for longstanding client Nestlé. The tours aim to encourage a greater understanding of the township sector, consumer lifestyles, brand and media consumption habits.
THIS WEEK'S CREATIVE QUOTE

“Innovation distinguishes between a leader and a follower.”
- Steve Jobs quotes (American Entrepreneur Apple co-Founder, b.1955)

CLASSIC ADOBE TUTORIAL: BLACK AND WHITE WITH A SPLASH OF COLOUR

By: Ray Davis
This week's tutorial shows the different effects used in Adobe Photoshop to create black and white photos with a bit of colour.

FUNNY SIGNS OF THE WEEK

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