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Issue 109 | Week 2 - JULY 2011

 
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FREE ENTRANCE
RICOH LAUNCHES EUROPEAN ECO-BOARD
The company has unveiled Europe's first eco-board, a billboard installed in London. The billboard is powered by efficient wind and solar power generation systems and is equipped with an indicator showing how much electricity is remaining in the battery. The lighting method is changed depending upon the amount of the electricity remaining in the battery.
 Antalis
TOMTOM USES BRANDYOURCAR.COM TO PROMOTE 'BREAK FREE' CAMPAIGN
TomTom has signed with the branding company for the first time, using the mobile media platform to launch the TomTom HD, into the market. TomTom’s current advertising campaign is promoting its Break Free campaign in conjunction with a promotion where consumers can get a cash discount when they replace their old GPS unit with the newer TomTom unit.
MAX SEIFERT WINS HEIDELBERG'S TRUCK BRANDING COMPETITION
Seifert, a second year graphic design student, won the truck branding competition, launched last year by Heidelberg Graphic Systems Southern Africa (Pty) Ltd. The competition called for second year graphic design students to come up with a vehicle branding idea for one of the company’s new delivery vans, being a Hino 300 truck.
PRIMEDIA OUTDOOR 'GREENS' SOWETO SCHOOLS
The company, in collaboration with City Parks, has donated three trees to the Umbuyise Art School in Orlando West’s Vilakazi Street. This forms part of a series of greening initiatives for the youth of Soweto.
 WONSA
COMUTANET AND SANLAM PROMOTE TAKALANI SESAME ON MINIBUS TAXIS
Sanlam has renewed its contract with ComutaNet, reaffirming its commitment to the education and empowerment of the youth.
PRIMALL MEDIA PROMOTES CLINIQUE'S MAKEUP CAMPAIGN
Primall will promote the cosmetics company's Even Better Makeup to upper LSM women in the Cavendish, Menlyn Park and Tygervalley malls. Running for one month, the campaign dominates key areas in each centre, using Primall’s Branded Escalators, Interior Billboards, Lift Banners, Exterior Billboards and Hanging Banners.
GMG'S COLORPROOF SOFTWARE SUPPORTS ROLAND'S PRINTERS
The company has announced that its ColorProof proofing software now fully supports the new Roland VersaUV LEC-540 printers for digital mockup creation and the VersaCAMM printers VS-300, VS-420, VS-540 and VS-640 with integrated contour cutting capability.
TLC EDUCATES CUSTOMERS ABOUT INFLUVAC
The indoor advertising specialist has been contracted by Abbott Healthcare to generate awareness of Influvac for three months, with quirky creatives stating 'Stay in bed for the right reasons', 'Get a headache for the right reasons' and 'Stay at home for the right reasons'. The company's advertising network in ten airports and 40 LSM A malls will educate upper income LSM consumers of the product, a flu vaccination which helps fight off infection over the tough winter months.
SHARKS MASCOT GOES 3D
Sharkie, the animated version of the 'running man icon' that forms part of the Sharks' logo device, has got a 3D makeover. This forms part of a move to modernise the mascot.
HYDRA UNVEILS THE ONE PLATFORM TO IMPROVE COMPANIES' RETURN ON DIGITAL SPEND
The platform enables digital marketers to strategically and proactively monitor, report and participate in the conversation that customers are having about their brand online - be that in social networks or on search engines. It combines insights from Natural Search, Paid Search and Social Media to uncover opportunities digital marketers can apply to achieve optimal performance for digital spend.
VISCOM DÜSSELDORF 2011 BOASTS SUPPORTING PROGRAMME WITH NEW FEATURES
More than 80 percent of the planned space is already booked at the international trade fair. Approximately 350 exhibitors are expected at the expo which will take place from 13 to 15 October in Düsseldorf.
 FREE ENTRANCE
LOMOGRAPHY PHOTOSHOP VIDEO TUTORIAL: THE ULTIMATE LOMO PHOTOGRAPHY EFFECT TUTORIAL

Lomo Photography or Lomography has gained quite the cult following in recent years. And it’s no wonder. These little Lo-Fi cameras, such as the Lomo LC-A, produce some really cool and compelling images. Aside from the Lo-Fi look of the Lomo, the other main feature of Lomography is the cross processing of the Color Slide Film.

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