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Issue 117 | Week 2 - September 2011

 
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PROVANTAGE CAMPAIGN WORKS SMOOTHLY FOR MAGEU NUMBER 1 SMOOTH
Eye-catching pink taxis are turning heads in the provinces of Gauteng, Limpopo, North West and Mpumalanga, promoting the Mageu Number 1 Smooth campaign. The full wrap taxi branding is driving the message 'my number 1 power drink' on high traffic roads in major metropolitan hubs.
 Antalis
GRAFFITI PROMOTES MATRIX CAMPAIGN WITH BRANDED AIRPORT BUSES
MiX Telematics, the leading provider in vehicle tracking and fleet management solutions, has chosen the airport as the latest location at which to put consumers’ minds at ease, with its new airport bus advertising campaign. Implemented by vehicle branding specialist Graffiti, the campaign includes two fully-branded buses at O.R. Tambo International and one at Cape Town International Airport, all of which will promote the vehicle tracking and fleet management service over a nine-month period.
MNI NEUROVANCE GETS 20% SALES INCREASE WITH TLC MEDIA PLATFORMS
TLC’s targeted lifestyle communication platforms, powered by Unlimited, across LSM A malls and cinemas countrywide, were the first port of call for the Medical Nutritional Institute (MNI) when deciding where it wanted to promote its latest brain booster and anti-stress remedy, NeuroVance.
ANGLO AMERICAN LAUNCHES HIGH IMPACT, BIG BRAND ADVERTISING CAMPAIGN
The second phase of the company's bold new advertising campaign will communicate and promote the Group’s commitment to South Africa and its people. Through mediums such as outdoor, radio, print, and online, the campaign highlights the success stories that it has achieved by partnering for best effect in a number of critical societal sectors, including empowerment, transformation, job creation, community and enterprise development, health and safety, and environmental sustainability.
 WONSA
VERSACE COMMISSIONS TLC TO PROMOTE ADVERTISING CAMPAIGN
Targeting women during their leisure time, Versace is utilising TLC’s A3 Advertising Frames in the change rooms of premier Edgars stores across South Africa. TLC offers Versace brand domination for Vanitas, the new Eau de Parfum, close to the point of purchase.
CONTINENTAL OUTDOOR MEDIA TANZANIA'S 8TH BEST SME
The company has been ranked eighth out of one hundred SME’s in Tanzania in a survey conducted by Synovate in East Africa. The survey, the brainchild of KPMG and The Citizen (in Tanzania), ranked Tanzania’s businesses with a turnover of between R4 million and R80 million (Sh1 billion and Sh 20 billion) and was based on profitability, liquidity, return on equity and level of indebtedness, among other performance indicators.
OHMSA OPENS MEMBERSHIP TO OUT OF HOME INDUSTRY STAKEHOLDERS
The organisation has opened associate membership to industry stakeholders such as advertising agencies, poster-buying specialists, marketers, suppliers and industry bodies. Benefits of associate membership include: easy access to out of home media resources; the ability to contribute towards the development of industry guidelines and a code of conduct; networking and greater representation of interests, among others.
THIS WEEK'S CREATIVE QUOTE

"Success is the sum of small efforts, repeated day in and day out."
- Robert Collier

GALDERMA GETS EXPOSURE IN 63% OF SA PHARMACIES THROUGH X/PROCURE
Galderma has contracted Unlimited subsidiary X/procure to launch its new Cetaphil® Restoraderm™ Skin Restoring Body Wash and Body Moisturiser in a six week advertising campaign.
PROVANTAGE AND MARS WIN GOLD FOR STAND DESIGN
Provantage created imaginative and impactful stands for Mars Africa's brands at the World of Dogs and Cats show held at Gallagher Estate. The Pedigree and Cesar & Sheba stands were awarded gold medal status for representing, in the opinion of the judges, ‘imaginative design, fastidious workmanship and marketing expertise’.
SAVANNA DRY ADS FLIGHTED ON PRIMEDIA LED NETWORK
The ads are great examples of using site locations to support the creative and simultaneously underpin the 'dry' humour of the brand, with the tag line 'Why call it rush hour when no-one is moving?'
CLASSIC PHOTOSHOP TUTORIAL: LEARN HOW TO CREATE A VINTAGE COLLAGE

Collage is a form of art, in which we combine a number of images in a tasteful way. In this tutorial we'll use some simple techniques to achieve an amazing result. Basically, the key tool of today’s tutorial is our famous 'Pen Tool'.

FUNNY SIGNS OF THE WEEK

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