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Issue 121 | Week 2 - October 2011

 
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E.TV SIGNS WITH BRANDYOURCAR.COM FOR ITS FIRST MOVING MEDIA CAMPAIGN
E.tv has signed with brandyourcar.com for a three-month national advertising campaign to promote Blame It On Fame, a new local reality programme.
PROVANTAGE LAUNCHES MOBILITES™ ILLUMINATED MOBILE BILLBOARDS
Mobilites™ is a fleet of new, internally illuminated mobile billboards. They are a great alternative to the traditional static billboard and are an exciting new way of reaching a variety of target audiences. The key benefit is their mobility, they travel constantly and cover areas where out of home advertising is limited and where traditional billboard stock is not available.
WEB AFRICA WINS FREE VEHICLE WRAP
Web Africa received a free car wrap worth R4000 from Paperjet Print. All purchases made in July went into a lucky draw to receive a full colour car wrap. Vehicle wrapping is the latest addition to the Paperjet product list.
 Antalis
VISCOM AFRICA IPOD NANO COMPETITION WINNER ANNOUNCED
Congratulations to Liezie van der Walt, the winner of our 'Follow us on Facebook/Twitter competition which ran from July to September. She has won an iPod Nano.
JET ADVERTISING TO FLIGHT IN ONE THOUSAND TAXIS
Entertaining, informative and well-packaged information on Jet’s various product ranges will flight in one thousand taxis nationally in the upcoming year due to it's contract renewal with Provantage for another twelve months of TTV (in-Taxi Television). Through its targeted reach and effective communication with commuters around the country, the medium has shown an excellent return on investment for the retailer.
RED HEART RUM SELECTS TLC TO TARGET RUGBY LOVERS
TLC's advertising platforms is helping the company to target the heart of red-blooded, rugby-loving South African men by offering them the opportunity to manage the Barbarian rugby team when they play against the Wallabies at Twickenham in November.
 WONSA
THIS WEEK'S CREATIVE QUOTE

'Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.' - Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)

PROVANTAGE PROMOTERS ASSIST ZODIAC AT SAPSOL
Provantage provided professional, well-presented and informative promoters to assist the Zodiac sales and marketing team at the SAPSOL (South Africa Pool, Spa and Outdoor Living) Trade Expo at Sandton Convention Centre. The promoters assisted with product information and engaged with visitors and members of the trade.
GIVENCHY PARTNERS WITH TLC FOR FRAGRANCE CAMPAIGN
TLC will flight an advertising campaign for the company's latest fragrance, Givenchy Ange Ou Demon Le Secret Elixir. Targeting women only, the campaign flights in ladies fitting rooms of 41 Edgars premier stores across the Unlimited subsidiary’s A3 Fashion Frame network.
CONTINENTAL OUTDOOR WINS OOH SECTOR IN MOST AWARDS FOR THE THIRD YEAR
The company has won the coveted MOST award in the Out of Home sector for the past 3 years. The awards celebrate and recognise the marketing and sales teams from media owners for their sales prowess and service excellence.
X/PROCURE® TAKES ON ANOTHER CAMPAIGN FOR DR REDDY’S
Dr Reddy’s has selected the Unlimited Subsidiary to increase brand awareness for one of its schizophrenia and acute mania medication brands amongst pharmacists.
CLASSIC PHOTOSHOP TUTORIAL: MAKING A SIGN/BANNER USING LIGHT AND SHADOW

By Steve Tolley

This week we bring you a very exciting Photoshop tutorial, which would help your banner stand out on any website or an image.

This tutorial will show you how to make a sign/banner for a business or website, using a variety of blending options to show light and shadow, which leaves you with a great effect at the end.

FUNNY SIGNS OF THE WEEK

Sharing is caring, click here to send us your funny signs.


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