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Issue 122 | Week 3 -OCTOBER 2011

 
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VIRGIN ATLANTIC PAINTS CAPE TOWN RED WITH LONDON CAB CAMPAIGN
Graffiti has created the eye-catching vehicles, which have been branded in the traditional Virgin Atlantic red and have been specifically designed to highlight the popular non-stop Cape Town to London route, while at the same time also drawing attention to Virgin’s London to New York flights. The cabs are the third branded cab installation for the international airline, having also branded Mini Cab vehicles for two previous campaigns.
HAVE YOUR SAY ABOUT THE VISUAL COMMUNICATIONS AFRICA EXPO
As part of our goal to continuously improve the expo, we would like your valuable feedback and would greatly appreciate it if you took the time to complete our short survey: http://www.zoomerang.com/Survey/WEB22D6X96N9K8
 Antalis
GAUTENG GAMBLING BOARD COMMISSIONS PROVANTAGE FOR AWARENESS CAMPAIGN
The board commissioned Provantage to run an awareness initiative aimed at promoting responsible gambling. Through the use of various media platforms offered by Provantage, including industrial theatre, in-Taxi Television and taxi branding, the campaign aims to create awareness about the pitfalls of irresponsible gambling. The multi-faceted campaign will run until the end of January 2012.
BRAND INC HAS SHIELD SPRINGBOK CAMPAIGN SUCCESS
The Design and advertising sports specialist agency assisted Unilever’s deodorant market leader brand Shield with their through-the-line campaign sponsorship of the Springboks last month. The campaign has been praised by Shield’s assistant brand manager Odele Sheik.
 WONSA
EQUATORIAL COFFEE, ENGEN AND BRANDYOURCAR.COM CREATE HOT CAMPAIGN
Engen and Equatorial Coffee have selected Brandyourcar.com to raise awareness of the availability of its freshly brewed take-away coffee amongst LSM 8 – 10 consumers sitting in peak hour traffic in Johannesburg, Durban and Cape Town.
COMUTANET AND HULETTS TARGET SWEET TOOTHED COMMUTERS
ComutaNet has created a strategic campaign that leaves a sweet taste in the mouths of millions of commuters. Taking advantage of the opportunity to engage with both lower and higher LSM groups that travel on the roads every day, the first element of Huletts’ three-tiered campaign saw a large-scale national roll-out of an impressive fleet of Quantums flaunting the well-known Huletts imagery to target the 17.6 million South Africans who notice taxi advertising on a daily basis.
DISCOVERY HEALTH AND PROVANTAGE RUN IN-TAXI TELEVISION CAMPAIGN
Provantage will run an in-Taxi Television campaign in a thousand taxis nationally. The TTV messaging focuses on Discovery Health’s affordable KeyCare product range which is amongst the most feature rich on the market, and is designed specifically to cater for emerging market consumers. The campaign runs until March 2012.
THIS WEEK'S CREATIVE QUOTE

'A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.'
- Jeff Bezos

MEDIATILE LAUNCHES 'HUMAN KIOSK' INTERACTIVE DIGITAL SIGNAGE SOLUTION
The kiosk brings direct personal engagement to point-of-sale and point-of-service environments with remote video attendants and enables businesses to use 'HumanKiosk-staffing' to deliver expert personal services virtually anywhere, extending market reach by five times more, at one fifth the cost of 'human staffing'.
CONTINENTAL OUTDOOR HOLDS ANNUAL FLEX FACE FASHION SHOW
The company held their annual Flex Face Fashion Show at their Head Office on Friday 30 September with staff and clients who transformed billboard flex faces into outfits that encapsulated the essence of each of their relevant brands. Outdoor flex face vinyl, the material most commonly used to flight billboards is not bio-degradable, and as part of the company's commitment to its green policy, old faces are contributed to the community and other organisations to make handbags, wallets, purses, and even furniture.
VISCOM FEATURES EUROPEAN WRAP STAR COMPETITION
Car wrapping pros will compete for the title of 'European Wrap Star 2011 at viscom düsseldorf from 13-15 October. Customised car design using adhesive film is very much the trend. In combination with modern digital printing technologies, there are practically no limits to the colour range and film design and, as a result, to the design of cars, bikes and even planes and boats; craftsmanship of the highest quality is a point of honour.
CLASSIC PHOTOSHOP TUTORIAL: HOW TO CREATE A GLAMOUR STYLE COMPOSITION USING PATTERNS AND MASKS

By ART-D
In this week's Photoshop tutorial we learn how to give a photo a complete glamour style using patterns and masks. Let's get started!

FUNNY SIGNS OF THE WEEK

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