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Issue 123 | Week 4 - October 2011

 
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MITSUBISHI ANNOUNCES ARRIVAL WITH LARGEST G-FRAME YET
Mitsubishi Motors South Africa announced its arrival with a massive advert outside its new premises in Kempton Park which showcases its latest Mitsubishi Pajero. Utilising Graffiti’s G-Frame graphic tensioning advertising system, the G-Frame ad was constructed to draw attention to the motor company’s new head office. The huge 16-metre by 5.5-metre structure is the largest G-Frame to be installed to date and, due to both its size and outdoor location, it required the construction of additional structural supports to enable it to withstand high winds.
 Antalis
EXPAND A SIGN KEEPS CHEVROLET MOVING AT GOLF DAY
Expand a Sign did branding for Chevrolet at a sponsored golf day at Mount Edgecombe Golf Course in the North Coast of Kwazulu Natal.
PERNOD RICARD PARTNERS WITH TLC FOR OLMECA CAMPAIGN
TLC executed the latest advertising deal posed to them by long standing client Pernod Ricard to promote its new product, the new chocolate Tequila called Olmeca Fusion. Using clean creative to draw attention to the product, the campaign is designed to appeal to the outgoing consumer in Style Bars across the country. TLC flights the campaign across its niche advertising spaces, booked specifically for Pernod brands until April 2012.
OTD BOOKS AND OASIS OUTDOOR MEDIA LAUNCH LATEST MAGAZINE
OTD, a division of Media 24, booked a campaign with Oasis Outdoor Media for the launch of the latest magazine offering News Now, which launched at the beginning of September 2011. Oasis proposed 120 street pole banners within the main V&A precinct, along the main boulevard, from just before the BP Head Office to just past the Table Bay Hotel, leading to the Heliport.
 WONSA
BRANDYOURCAR.COM LETS YOUR FINGERS DO THE CLICKING FOR THE YELLOW PAGES
Trudon has contracted Unlimited’s mobile media specialist, Brandyourcar.com to encourage a younger target audience in the Western Cape to access information via Yellow Pages Online. The campaign, which flights across privately owned vehicles between October and December, aims to engage with LSM 8-10, 25 to 35 year old consumers, travelling on Cape Town’s main arterials.
TLC AND NIVEA KNOW WHAT MEN WANT
Nivea’s Invisible Power campaign is introducing new Invisible Power deodorant for men through TLC’s gender specific platforms in 20 Planet Fitness gyms nationwide. The campaign goes to market across the Unlimited subsidiary’s Standard A4 Washroom Frames and innovative Wall Decals in men’s change rooms at the gyms for three months, exposing the advertising to 450 000 fitness enthusiasts over the period.
GRAFFITI GETS C-TRACK NOTICED
Ctrack, a subsidiary of the JSE-listed DigiCore Holdings company, has chosen Graffiti to rebrand its sales-, customer-care- and technician vehicles with a fresher, more contemporary look that is a reflection of the cutting-edge Ctrack vehicle recovery technology.
THIS WEEK'S CREATIVE QUOTE

"Our creative advertising services are like that of a hair salon. We can take your orders and do exactly what you ask for, but remember, you are the one who's going to wear the hairstyle" (Unknown)

BRANDYOURCAR.COM ENSURES SANSUI LEADS THE PACK
Sansui and Matchworld have contracted Unlimited’s moving advertising platform, Brandyourcar.com to attract a younger Johannesburg audience for the Sansui Summer Cup, the oldest horse race on the calendar.
MACTAC INNOVATIVE AWARDS 2011 WINNERS ANNOUNCED
The international session of the seventh MACtac Awards took place in Singapore, with over 200 finalists selected from thousands of entries. The awards were created to reward excellence in the field of visual communication, help the industry grow and offer new ideas to end-users.
PRIMALL MEDIA TAKES BRANDS SHOPPING IN MALL ADVERTISING
Advertising in busy shopping centres has been a long term strategy for many of Primall Media’s advertisers, as a means of brand communication.
CLASSIC CORELDRAW TUTORIAL: CREATING A GLOSS EFFECT ON A PRODUCT PHOTO (VIDEO TUTORIAL)

By: CorelDrawTips.com
This tutorial will show you how to apply drop shadow to text. Glow effect will also be included. This is a great tutorial for beginners.

FUNNY SIGNS OF THE WEEK

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