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Issue 124 | Week 1 - NOVEMBER 2011

 
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PROVANTAGE AND ZODIAC PROMOTE IN STORE CAMPAIGN
The campaign is running in a variety of stores nationally. Promoters in branded golf shirts and caps, who are familiar with the Zodiac range of pool cleaners and accessories, are highlighting the benefits of the products, the new MX8 pool cleaner in particular. The campaign is running during spring and summer, ensuring that South Africans get the Zodiac advice on how to best look after their swimming pools.
 Antalis
GRAFFITI CREATES TRAVELLING DESSERTS FOR MCDONALD’S
McDonald’s™ has once again opted to utilise branded Mini Cabs as its preferred outdoor advertising medium to showcase its current dessert offerings. The cabs target road users in Johannesburg, Durban and Cape Town.
PRIMEDIA LIFESTYLE INTRODUCES MEDIA XPRESS DIVISION
The company has added a further dimension to its comprehensive solution with the introduction of media specialist division Media Xpress. The specialist retail media planning, buying and strategy division delivers significant media buying for power Primedia Lifestyle and its portfolio of over 50 top shopping centres, across advertising platforms best suited to the events and promotions taking place within each mall.
BEST MED GETS TRAVELLERS' HEARTS BEATING AT OR TAMBO
The company has commissioned Provantage to target business travellers in the domestic departures area of OR Tambo International Airport. The signage is situated along barriers near escalators and elevators leading to business lounges.
 WONSA
BRANDYOURCAR.COM SHOWCASES NAMPAK TISSUE PACKAGING
Brandyourcar.com is demonstrating how Nampak Tissue’s new packaging can now be conveniently placed in cup holders, up front in the car where the driver can safely reach them. The new Twinsaver Stylepack is a stylish and convenient tube-shaped pack of 80 two ply facial tissues, aimed at women on-the-go looking for convenience and softness from a facial tissue. The handy tube shaped container fits most car cup holders and also takes up less space on a desk or kitchen counter.
NEW TECHNOLOGIES SHOWCASED AT VISCOM DÜSSELDORF
For three days, 306 exhibitors presented the latest trends and new products from the fields of light advertising, advertising technology, digital printing, digital signage, out-of-home media and PoS marketing. The expo had a total of 10 700 trade visitors.
ZULA SAFELY CAMPAIGN USES PRIMEDIA OUTDOOR ADVERTISING FACILITIES
October has officially been dedicated to transport month in Gauteng. The MEC for Roads and Transport and other corporations involved in the transporting industry launched the October Transport Month, Zula Safely campaign at Park Station. The campaign used Primedia Outdoor advertising facilities located at prime spots and high traffic volume areas to ensure that the message reaches the masses it is intended for.
THIS WEEK'S CREATIVE QUOTE

'Photoshop – that which produces a great photograph from an average photographer.'
~ Frank Karycinski

MULTITOUCH INTRODUCES ADVANCED INTERACTIVE DISPLAY
The MultiTaction Cell 55″ is an integrated stackable LCD display with most advanced set of touch, gesture and object recognition capabilities and is the largest LCD Multi-User Multitouch Display available.
ORACAL LAUNCHES ORAJET® DIGITAL FILM AT SGIA EXPO
The film gives an impressive performance even over difficult curves, corrugations, and rivets. This durable, cast-wrapping film is sure to be a show-stopper. The film and other products were showcased at the SGIA Expo in New Orleans from 19-21 October.
CLASSIC ILLUSTRATOR TUTORIAL: MOVIE POSTERS

By Corey Barker
Most movie posters are likely designed in Photoshop, but this week we look at using Adobe Illustrator to design movie posters. There is a real advantage of designing your posters in Illustrator. Enjoy!

FUNNY SIGNS OF THE WEEK

Sharing is caring, click here to send us your funny signs.


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