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Issue 125 | Week 2 -NOVEMBER 2011

 
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NOVEMBER 1 CELEBRATES 8 YEARS
November 1 celebrated its 8th birthday this week on 1 November, from humble beginnings founder Grant Potgieter started the business as a below-the-line branding company offering a turnkey solution for all his clients.
 Antalis
AMASA PRESENTS 2011 MEDIA INFLATION WATCH FIGURES
AMASA (Advertising Media Association of South Africa) hosted industry expert Mike Leahy of Media Manager on 2 November to present the Jan – June 2011 Media Inflation Watch Report.
OOH AND ALCOHOL AD BAN DEBATED
The second Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Cape Town, covered the out of home sector and included some key insights into the proposed ban on alcohol advertising in South Africa propounded by key players in the out of home sector including Posterscope (across Africa and Europe), Provantage and Tractor Outdoor. [podcast]
MUSGRAVE SHOPPING CENTRE PROMOTES R160M UPGRADE WITH PRIMEDIA LIFESTYLE
Having recently undergone extensive renovations, the new modern, aesthetically pleasing Musgrave Centre is a shopper’s paradise. Nearing the completion of its R160 million refurbishment, SA Corporate’s Musgrave Shopping Centre joins forces with leading shopping centre marketing consultancy, Primedia Lifestyle, to take the revitalised brand into a new era.
 WONSA
THIS WEEK'S CREATIVE QUOTE

'Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.' - David Ogilvy

RED PIXEL MAKES O.R. TAMBO AIRPORT SHOPPING TOP OF MIND IN GAUTRAIN STATIONS
Recently established design and creative agency, Red Pixel, has been commissioned by ACSA to conceptualise and design the ‘Keep Discovering ORTIA’ campaign, aimed at dispelling the perception of expensive merchandise.
UPLIFTING COMMUNITIES THROUGH EMPOWERMENT
The Wild Child Project was set in motion by the media company ComutaNet in 2007. Due to the success of the project, e.tv decided to join forces with ComutaNet, which led to more broadcasting exposure and also included the Cool Catz, the most popular kids entertainment on e.tv.
PRIMALL MEDIA REVITALISES L'OREAL
L’Oreal’s Revitalift, the anti-wrinkle skin care programme designed to firm up the skin and fight the signs of ageing, has contracted Unlimited’s shopping mall advertising specialist, Primall Media as its retail media partner of choice. The three-month campaign is geared to generate consumer awareness of the product in top shopping malls countrywide.
CLASSIC TUTORIAL: DESIGNING A PHOTOBOOK IN ADOBE INDESIGN

By: A.J. Wood
In this tutorial, AJ Wood shows you how to use InDesign CS4 to design a photobook that can be exported in JPEG format and sent to the printers. (Video Tutorial)

FUNNY SIGNS OF THE WEEK

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