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Issue 128 | Week 1 - DECEMBER 2011

 
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NOVEMBER 1 BUILDING GETS MAKEOVER
The company has rebranded its premises in Linbro Park. Its state-of-the-art digital and textile printing facility has also just added a new Epson GS6000 to its stable.
 Antalis
MALL ACTIVE AND SUPERSPORT SCORE WITH GOALMOUTH CAMPAIGN
The Supersport Goalmouth campaign has been awarded a Gold medal at the Promax Awards for the Most Outstanding Marketing Initiative. The campaign saw potential soccer commentators battling it out to be chosen as the next SuperSport SuperDiski presenter in an ‘Idols’ type of in-mall contest.
MACTAC LAUNCHES PERMAFUN TEXTURED LAMINATES
The innovative range of textured laminates gives plain coloured film and digital images the feel and texture of the real thing, allowing users to create stunning brushed metal, crystal or leather finishes.
DSTV, BBC AND TLC PERFECT SOUL MATES
Targeted lifestyle communication specialist TLC has been entrusted to advertise the new series Dating in the Dark, which takes to South African screens on DSTV. The key question posed by the BBC series is: Is it possible to fall in love with someone you have spoken to, whom you may have touched… but have never actually seen?
 WONSA
VISTA GOES GREEN
The Vista System has been recognised by the Society for Environmental Graphic Design Green Committee (SEGD) as a company that employs Green practices in the creation of its modular system and as well as one that carefully observes that the processes and materials used throughout the manufacturing, marketing and distribution of its goods are as environmentally friendly as possible.
GROSVENOR SHOWCASES RE-BOARD ECO-XMAS TREES AT GREEN EXPO
Grosvenor Branding Solutions showcased its 'Eco-Xmas trees' at the The Green Expo in Cape Town, which took place from 18-20 November at the Cape Town International Convention Centre. The expo brings together those who believe that a sustainable lifestyle is not only possible but also trendy and cool.
PROVANTAGE’S TOP TV BILLBOARD GETS PRIME SPOT
Provantage aims to inform consumers of Top TV's great deal by putting the messaging on a billboard across Andrew Mapheto Drive in Thembisa. The busy road sees nearly 40 000 vehicles pass the billboard daily. The billboard will be up until March 2012.
THIS WEEK'S CREATIVE QUOTE

'What you say in advertising is more important than how you say it.' - David Ogilvy

PRIMALL MEDIA UNDERTAKES NEW POSITIONING STRATEGY
Primall Media, Unlimited’s leading LSM A shopping centre advertising specialist, evolves its identity and re-launches to the advertising industry under its new ‘Only the Best’ positioning this month. Poised to change the landscape of advertising in the mall environment, Primall is introducing new digital platforms in key locations within its mall network, moving in line with global retail trends and boosting the media standards of the spaces in which it trades.
LIPTON ICE TEA AND PROVANTAGE CREATE REFRESHING CAMPAIGN
Lipton Ice Tea, through OMD, has commissioned Provantage to wrap London Cabs. The head-turning cabs have full exterior branding, predominantly yellow, making them stand out on high traffic routes in the Cape Town area. The cabs will remind those in the Mother City to combat the summer heat with Lipton Ice Tea during the festive season months of November and December, appealing to tourists and Capetonians alike.
CLASSIC TUTORIAL: FREEZE IT IN PHOTOSHOP

This week we learn how to freeze your text and make it look like an ice cube with a frosted top in Photoshop.
This is a multiple page tutorial because there are 4 layers, each adding to the effect. Enjoy!

FUNNY SIGNS OF THE WEEK

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