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Issue 130 | Week 3 | December 2011

 
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Sign Africa Roadshow
SEASON'S GREETINGS FROM PRACTICAL PUBLISHING
Practical Publishing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 13 December 2011 to 9 January 2012. Thank you for your support throughout the year.
MANCHESTER UNITED SPONSOR TRAVELS FROM CAPE TO CAIRO WITH GRAFFITI
Principal sponsor of Manchester United Football Team, Aon, embarked on an eight month-long Cape to Cairo journey on 24 October 2011 from Cape Town for the Pass It On initiative, where Aon staff members will travel to 19 Africa offices with an official Manchester United Football. Four branded Mitsubishi off-road vehicles are travelling from Cape to Cairo, two along a 5315km Western route and two vehicles on a 4030km Eastern route. The initiative is designed to engage colleagues, clients and communities in an epic soccer journey.
Antalis
POLO GETS STYLISH HD CAMPAIGN WITH PRIMALL MEDIA
Polo is advertising its mens and ladies iconic Golfer apparel in HD via Primall Media’s Digital Ad Screens in the shopping centres where it has flagship stores to raise brand awareness of the range and attract customers to its stores.
3M LAUNCHES ECONOMY LINE OF INKJET FILMS
3M Scotchcal Graphic Film Series IJ10 & Series IJ11 are everyday films for flat, permanent adhesive applications such as interior and exterior signage, decals and P.O.P.
DIGIADVAN AND DIGIWALKERS ADD NEW DIMENSION TO OUTDOOR MARKETING
Digiadvans.com has launched the Digiadvan, a van which features a large format screen and the Digiwalker, a wearable screen. These are ideal for promoting events, offering new and exciting advertising opportunities to sponsors or creating fun and attention-grabbing experiential marketing campaigns.
WONSA
X/PROCURE® WINS TT100 AWARD
Unlimited’s electronic procurement and advertising specialist, X/procure®, has won the TT100 Award for Excellence in Management of Innovation for Established Companies at the TT100 (Technology Top 100) Awards held in Bryanston. Xprocure® took the lead ahead of 24 other companies.
STA SOF FRO PROMOTES GOOD HAIR DAYS WITH PROVANTAGE SHOPPA SHOWS
Provantage promoted various Sta Sof Fro hair products at high foot traffic stores around the country with its energetic shoppa shows where hosts entertained the crowds and encouraged participation. Live demonstrations allowed shoppers to interact with the brand and the products, giving them the opportunity to ask questions. The shows were part of a third burst, following the resounding success of the first two bursts.
NOVEMBER 1 RAISES FUNDS FOR AUTISM WITH CYCLING TEAM SPONSORSHIP
The company sponsored a cycling team at the 94.7 cycle race. The team, which included November 1 MD Grant Potgieter, did the race to collect funds for Little Leaps, which caters for the specific needs of children with Autism Spectrum Disorder (ASD), Pervasive Developmental Disorders (PDD) and other communication disorders.
THIS WEEK'S CREATIVE QUOTE

"Enthusiasm is the inspiration of everything great. Without it no man is to be feared, and with it none despised."
Christian Nestell Bovee

ALLIANCE MEDIA MALAWI DONATES COMPUTERS TO SCHOOL
Alliance Media Malawi has donated computers and ICT training sessions to Kachanga school as part of its Corporate Social Responsibility, the core of which is education and youth.
X/PROCURE® AND ANEWMED PROMOTE DISTRIBUTION SERVICE TO PHARMACISTS
Licensed pharmaceutical distributor and wholesaler, Anewmed will use X/procure®'s electronic procurement platform, used by more than 63% of pharmacies in South Africa, to alert pharmacists as to where they are distributing brand name medicines. The distributor has taken a three-month default advertising campaign, followed by a one-month watermark advert campaign to reinforce the brand.
ANTALIS MCNAUGHTON ADDS NON-PETROLEUM BASED PRINT MEDIA TO PORTFOLIO
The company has added the NatureWoven™ Chorus and Gossyp product range to its product portfolio. The non-petroleum based products are ideal for businesses looking to align their corporate social responsibility and printed messages to the material they are using.
CLASSIC TUTORIAL: DESIGN YOUR OWN UNIQUE CHRISTMAS ORNAMENTS IN CORELDRAW

This week's video tutorial will show you how to design your own unique Christmas ornaments in CorelDraw. Enjoy!

FUNNY SIGNS OF THE WEEK

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