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Issue 131 | Week 2 - JANUARY 2012

 
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Sign Africa Roadshow
AIM FOR GOLD WITH 'TYPOGRAPHIC GAMES' COMPETITION
Arjowiggins Creative Papers has launched the 2012 Conqueror Typographic Games, open to all designers, professionals and students, to mark Conqueror’s place as the frontrunner in business and creative communications. It challenges creatives to produce typographical posters about sports, incorporating the phrase ‘It’s not what you win, but how you conquer it’.
Antalis
EUROPCAR AND GRAFFITI GO GREEN FOR COP17
Graffiti gave Europcar vehicles a green makeover by branding 17 vehicles as part of the Ezemvelo KZN Wildlife 'green' vehicle partnership, where vehicles are being used to create awareness about climate change and were used to drive home the environmental focus of the COP17 conference in Durban.
KLINGSHIELD BREAKS INTO SIGNAGE MARKET WITH EYE-CATCHING GLASS SIGNS
Klingshield, the originators of window film in South Africa, are expanding their product range. A licence agreement has been signed with ISpace Group of Companies in Australia for the rights to manufacture Sign 360’s glass signs. Glass Signage provides ideal branding for reception areas, show rooms, retail outlets, exhibition stands and more.
CONTINENTAL OUTDOOR CREATES MOUTH-WATERING CAMPAIGN FOR MAGNUM
Continental Outdoor's delicious Magnum campaign is tantalising the taste buds of Joburg consumers. The company has created melting Magnum ice creams with 'molten chocolate' dripping down the frames of its Citilite range of outdoor products. The idea, conceptualised by Dominic Edwards from Continental Outdoor, was endorsed and supported by the Hardy Boyz and the Unilever brand team, made up of Desiree Uekermann from CCM, and Melissa McMahon and Renissa Moodely from their Brand Office.
 WONSA
PROVANTAGE GETS CUSTOMERS TALKING ABOUT RED BULL MOBILE
Provantage promoters grabbed the attention of customers in Game Stores in Western Cape, Kwazulu-Natal and Gauteng, informing them of the new offering from Red Bull Mobile. The promotion also ran in Gauteng-based Edgars stores. The response from customers was positive, with many of them showing a keen interest in the product offering.
HOUSE OF BUSBY GETS STYLISH CAMPAIGN AT SANDTON CITY
The House of Busby has contacted Primall Media for a two month advertising campaign at Sandton City. The campaign will highlight the retail fashion group's range of fashion stores at the shopping centre.
VODACOM AND CAMPUS MEDIA TARGET TECH-SAVVY STUDENTS
Campus Media has used a variety of advertising platforms to promote Vodacom's Mofaya Summer campaign and its new range of trendy mobile products, engaging its campus radio partners to source radio advertising that is both affordable and far-reaching among the student market. Other platforms that were used for this vibrant campaign were billboards and scrollers together with online and mobile media which ensured maximum exposure in the student space. Vodacom Colour’s new package unlocks a whole new world of awesomeness with exciting downloads and free apps for prepaid customers under the age of 25 years.
THIS WEEK'S CREATIVE QUOTE

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. - Leo Burnett

HYSTER REACHES NEW HEIGHTS WITH CONTINENTAL OUTDOOR'S 3D AND 2D BILLBOARDS
Materials handling supplier Barloworld Handling has has contracted Continental Outdoor to promote its Hyster brand. Continental's high-impact billboards featuring Hyster reach stackers have been installed at South Africa’s three international airports. The 3D special build at OR Tambo shows a 42 ton Hyster reach stacker holding up a three ton branded container. This concept is continued at Cape Town International and King Shaka where 2D cutouts are used to replicate the OR Tambo special build.
GRAFFITI AND IMPERIAL IPLEDGE AIM FOR SAFER ROADS
Graffiti Impact Media's has created a giant 280sqm building wrap created for IMPERIAL Holdings to promote its iPledge campaign, aimed at creating safer roads for all South Africans. Positioned around the statement 'Safer, friendlier roads start with you', the large-scale, national awareness campaign features road users of every kind, pledging to do just one thing that will make their use of the roads safer.
NOVEMBER 1 KICKS OFF 2012 WITH NEW PERSONNEL
The company has appointed two new key personnel, Nulanie Lopes (B-Tech Industrial Designer) and Taryn Laas (Marketing Manager).
CLASSIC TUTORIAL: HOW TO CREATE A ZODIAC-THEMED PORTRAIT IN ADOBE ILLUSTRATOR CS5

In this week's tutorial, Sharon Milne, shows us how to create a Zodiac-themed portrait. This tutorial is full of helpful hints on using a variety of tools in Illustrator CS5 as well as some of the thought processes behind elements of the portrait. Enjoy!

FUNNY SIGNS OF THE WEEK

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