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Issue 132 | Week 3 - JANUARY 2012

 
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Sign Africa Roadshow
GRAFFITI GETS BLACKBERRY CONNECTED TO CUSTOMERS WITH BRANDED HUMMERS
Vehicle branding and transit media specialists Graffiti has given the BlackBerry® brand an eye-catching new look on board a number of giant, branded stretch-Hummers, through which it gives customers the VIP treatment. As part of its innovative nightlife promotions for key customers and business partners, the BlackBerry® team devised the idea of transporting their valued guests in BlackBerry-branded vehicles to- and from events, not only as a means of ensuring safe transportation, but also as a fantastic way of generating a great hype.
Antalis
GAUTENG GOVERNMENT GETS YOUTH READY FOR THE Y-AGE
The Gauteng Economic Propeller (GEP) has commissioned Unlimited’s Mall Active to set up information stands in seven major shopping malls across Johannesburg and Pretoria to expand the reach of its Y-AGE Youth and Graduate Entrepreneurship Development Programme.
PROVANTAGE HAS JOBURG COVERED WITH SHELTER TENDER
Provantage has won the tender to brand all commuter shelters that make up the entire public transport commuter facility provided by the City of Johannesburg Municipality. The company, in partnership with the Taxi Operator Investment Company, will be operating the commuter shelter branding under the name Public Transport Media. It will own the advertising rights for a period of twelve years.
WHIRLPOOL RUNS SUCCESSFUL MARKETING CAMPAIGN WITH MALL ACTIVE
Whirlpool has concentrated its marketing efforts in shopping centres and at consumer expos to target women in the upper LSM income bracket. The appliance manufacturer has been running this successful six-month marketing campaign though Mall Active, Unlimited’s shopping mall activation specialist.
 WONSA
COMUTANET EFFECTIVELY COMMUNICATES ‘ZULA’ SAFELY IN GAUTENG
ComutaNet has been contracted to effectively communicate the Gauteng Department of Transport’s message to ‘Zula out and about safely’ during transport month and beyond. ‘Zula’, a term that describes enjoying travelling to different places and being constantly on the move, is also one that aptly applies to South African commuters who ‘zula’ daily from point A to point B, be it for work, school or to visit a friend.
BRANDYOURCAR.COM SHAVES AWAY THE COMPETITION FOR SCHICK HYDRO TECHNOLOGY
Energizer Schick has signed up with brandyourcar.com for its first ever moving media campaign. Realising the potential of the young media platform, the moving media specialist takes the new Schick Hydro Razor for men to the streets of South Africa on privately owned vehicles until March 2012.
SPECPHARM SIGNS 12 MONTH ADVERTISING CAMPAIGN WITH X/PROCURE
Specpharm hopes to increase awareness of six identified brands through Unlimited’s X/procure® procurement software currently installed in 63% of South African pharmacies which utilise electronic procurement software. The system is multi-functional, offering pharmaceutical manufacturers and suppliers several platforms to communicate directly with pharmacists by means of one-on-one engagement.
THIS WEEK'S CREATIVE QUOTE

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.
- Howard Luck Gossage

PROVANTAGE GIVES READERS THE SCOOP
Provantage Out of Home Media was commissioned to run promotions in selected stores in Gauteng and KwaZulu-Natal to drive sales of new Sunday newspaper Scoop. Well-spoken promoters donning crisp branded T-Shirts were located in the newspaper aisle of the stores, drawing customers’ attention to the new newspaper. To incentivise purchase, customers were treated to a stationery set with their copy of Scoop.
HOUSE OF BUSBY STEPS IT UP WITH PRIMALL MEDIA
The House of Busby has ensured that its new Steve Madden stores and range of fashion footwear will get noticed by customers by selecting Primall Media to communicate and build brand awareness for the new Steve Madden stores at Sandton City and Fourways Mall.
PROVANTAGE CREATES REFRESHING CAMPAIGN FOR FRUITREE AND LIQUIFRUIT
Provantage has implemented an ongoing activations campaign across Gauteng to create brand awareness and drive sales of Ceres products Fruitree and Liquifruit. Most of the activations, including sampling and demos, are being conducted in filling stations such as Sasol, Engen and Shell Garages. Consumers are enjoying the promotions, especially in the heat of high summer.
PRIMALL MEDIA ADDS PLATFORMS TO DIGITAL MEDIA ARSENAL IN SANDTON CITY
Primall Media has installed 12 Skyscrapers and two Video Walls at Sandton City, adding to the centre's aesthetics after its major refurbishment.
CLASSIC TUTORIAL: GETTING ALL FANCY AND COLORFUL WITH CORELDRAW

By www.entheosweb.com
In this week's step-by-step tutorial you'll learn how to design a folder in Corel Draw. Using gradients and sparkling effects you'll design the basic elements of the folder: the cover, the back and the flip side. Enjoy!

FUNNY SIGNS OF THE WEEK

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